The local micro-business team in southern Fujian founded by Shi Baoding (Ah Er) has led hundreds of thousands of mothers to start their own businesses.

Quanzhou Weiju Trading Co., Ltd. was established in 2014, focusing on professional micro-business operations and committed to helping more entrepreneurs.

From the establishment of the company to 2016, through continuous efforts, the Aher family now has a micro-business team of 50,000 people. There are members in Fujian, Beijing, Shanghai, Nanjing, Shandong, Jiangsu, Hunan, Hubei and other provinces, and has now expanded to Singapore, Philippines, Malaysia, Indonesia, Vietnam, Hong Kong, Macau and other regions.

Extended information:

Like many women in southern Fujian, Shi Baoding, who was born in accounting, became a full-time mother after getting married and having children. "Two years ago, I only had 60 friends in my WeChat circle of friends, and my life circle was very narrow." Shi Baoding said that gradually she discovered that she was becoming depressed. In July 2014, Shi Baoding decided to find something to do, and the hot micro-marketing industry naturally became the starting point for her entrepreneurial life.

In the beginning, Shi Baoding also followed the trend and fell into the confusion of WeChat business. She followed what was hot on WeChat Moments, and her order volume was pitifully small. "The quality of most of these products is difficult to guarantee." After Shi Baoding discovered this problem, she began to venture into small commodity wholesale markets in Yiwu, Guangzhou, Shenzhen and other places on her own, striving to have high-quality supplies.

After accumulating high-quality supply, in November 2014, Shi Baoding established a micro-business operating company: Quanzhou Micro-Business Trading Co., Ltd. This company also has a more down-to-earth name: Ah Er Family. "'Ah Er' is because I am the second eldest child in the family, and it is also because I am grateful to my mother for her training and to motivate myself to keep working hard."

Shi Baoding said that after the company was established, its first big breakthrough was last year In September, the company joined hands with AUN anti-odor socks to test the micro-business channel. "This test was very successful, and we achieved a performance of 12 million yuan in December of that year."

Subsequently, Shi Baoding pursued the victory, and in February 2016, it became the sole strategy of Xiamen Green Emperor Co., Ltd., the world's largest longan industry chain. partners, and exceeded 200,000 boxes within 2 months, achieving a performance of 27.2 million yuan. In March 2016, she helped launch a new product of invisible socks, selling 100,000 pairs in one hour.

At the beginning of 2016, Shi Baoding also created his own brand "Ailele", focusing on beauty cleansing towels, and founded Hong Kong Ailele Technology Development Co., Ltd. In order to find the first flagship product of his own brand, Shi Baoding traveled alone throughout most of China for several months, regardless of his pregnancy, just to find a micro-business product with development potential.

Reference materials: Baidu Encyclopedia-Quanzhou Weiju Trading Co., Ltd.

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