Autohome used cars? If you choose a country to be the center of supercars in the world, I believe many people will vote for Italy, the "boot country".

As the leader among them, Ferrari is the most special existence both in racing competitions and in the hearts of fans.

Out of everyone's love for the Prancing Horse, Autohome Used Cars invited Mr. Bai Bei, President of Ferrari Greater China, for an exclusive interview via video link.

Da Fei and Mr. Bai Bei talked about Ferrari's history in China to the next development, and from Ferrari's current situation to the focus of future work, which covered Ferrari's official re-owned car business, further improving after-sales services, etc.

To a certain extent, it shows the whole development of the Prancing Horse... (The following is the full record of the interview) Q: Hello Mr. Bai Bei, I believe you also know that in 1992, the Ferrari 348?TS, which was originally only used for touring exhibitions, was retained

In Beijing, it became the first Ferrari model in mainland China. I believe it will have a profound impact on China and Ferrari.

In your opinion, what positive significance does it have for Ferrari's official entry into China?

Mr. Giuseppe Cattaneo: As we all know, your first attempt, or first success, is always exciting and impressive.

The Ferrari 348?TS was indeed a landmark car, and we even have a photo of the car taken by the owner in Tiananmen Square.

I think this car has a very profound symbolic significance for Ferrari's official entry into China.

Although it has only been 30 years since it entered China, its development seems to have spanned an era. This is a very precious time.

Counting from the first time it entered China in 1992, Ferrari will usher in its 30th year in China by 2022.

We will be celebrating our 30th anniversary at that time, and there will definitely be new models and new owners at the event. For us, this celebration will be a very important part of Ferrari's history.

The Ferrari 348?TS and its first Chinese owner had already made a good start in the history of Ferrari's development in China. The celebration of Ferrari's 30th anniversary in China soon will surely become another milestone in the development of the Ferrari brand in China.

Q: OK, thank you.

Regarding this unique 348? TS, its specialness lies in the fact that 13 heads of state and celebrities including Bush, Putin, and Margaret Thatcher have left their autographs on the car. It is no longer in the traditional sense.

It is not a car, but a work of art that bears witness to history.

It is reported on the Internet that someone was willing to offer 200 million yuan for acquisition. Unlike the 250 GTO, it appreciated in a different way. What do you think of this?

Mr. Giuseppe Cattaneo: Frankly speaking, you can't guarantee that every Ferrari you buy will become a legend.

Although this is not the norm, the probability always exists.

Its value may be related to the fact that the Ferrari 348?TS is the first model to enter the Chinese market.

I'm not sure whether the 200 million valuation is real.

But there is no doubt that the signatures of political and business celebrities will help increase its value.

This car has extraordinary significance for the Ferrari brand, for the country as a whole and for collectors.

Additionally, a number of other Ferrari models have achieved legendary status for different reasons.

For example, the very popular 250? GTO has been sold at similar or higher prices during bidding.

There are also several Ferrari models in history that have particularly high valuations.

Overall, the valuations of Ferrari-branded models are generally very high.

People often say that when you buy a Ferrari, it is actually an investment.

For Ferrari, our business model determines that the models we sell will still have the ability to maintain or appreciate in value five years later.

Question: As Mr. Baibei said just now, many Ferrari fans are keen to buy certain rare models.

One is for the sentiment, and the other is that it has great investment value.

"The basic model retains its value better than other supercars, the track model retains its value very well, and the flagship version will increase in price after buying it." This is the evaluation of the value retention rate of Ferrari models by netizens on a Chinese platform, and Autohome's big data on second-hand cars

It also provides a realistic basis for this statement. How did Ferrari do it?

Mr. Giuseppe Cattaneo: Indeed.

In this regard, I share some information with you.

Customers have always asked me why I can't buy a special edition Ferrari.

Indeed, only a few customers may have it.

First of all, you must be a customer of the Ferrari brand and have a good purchase record.

When Ferrari sells special edition models to customers, it is actually sharing its brand value with customers and providing customers with opportunities for asset appreciation.

Of course, because we need to protect the value of the Ferrari brand, we will only share this value with the most loyal collectors.