"6 18" originated in JD.COM. 1June, 998 18 JD.COM company was established, so JD.COM designated June 18 as the celebration day of JD.COM store. On this day, JD.COM will launch many preferential activities. Since 20 13, e-commerce platforms such as Tmall and Taobao have followed suit and launched preferential activities on this day. Therefore, 6 18 became a shopping carnival.
JD.COM officials explained that "6 18" happened to be in the off-season in the first half of the year, and it was not far from Children's Day, so it was very suitable for holding large-scale promotional activities to attract consumers to buy online. With various concessions, rich and diverse commodities and fast and convenient logistics services, "6 18" has grown and become an important marketing node for e-commerce platforms and brand businesses. At the same time, it has also become an important period for consumers to meet summer demand!
"6 18" shopping strategy and skills;
1. Prepare for shopping in advance.
A few days before the event, search for the goods and brands you need to buy, and add them to the shopping cart at the beginning of the shopping festival, so as to make it easier to place orders and pay quickly.
2. Use the platform skillfully to find coupons.
Many stores will provide various forms of coupons, which can effectively reduce shopping expenses. It is recommended to collect it in advance and use it on the day of the 6 18 shopping festival.
Step 3 compare prices
Different platforms and merchants may have different prices for the same product. You can get the most suitable product by comparing the prices.
4, spike+snap up
At the same time, paying attention to the spike and snapping activities of various stores and platforms can save a lot of money, which one is cheaper and more favorable.