"Da Shi Dai" is one of the earliest companies operating theme food plaza in China. It brings together various international flavors and local characteristics, and effectively combines Chinese and foreign catering talents, making the management of the food court both international and localized, and winning the favor and appreciation of domestic and foreign developers, owners, catering operators and customers.
In addition to operating a food court, "Da Shi Dai" also specializes in juice bars, dessert houses, iron hot pots and staff restaurants.
By 2004, "Da Shi Dai" had more than 1 2,000 kinds of delicacies, nearly110,000 customers and1large food plaza every month, making it a domestic catering institution with "more delicacies, more customers and more branches". In daily management, "good environment, good service, good peace of mind and convenient leisure" has become the first choice for diners.
Growth course: 1997, the first "Big Food Generation" opened in Meilong Town Square, Nanjing West Road, Shanghai. Since then, it has opened Huaihai Road Hong Kong Plaza Store, Xujiahui Luomei Store, Gubei Carrefour Store, Jinqiao Carrefour Store and Tesco Guangxian Store.
, Science and Technology Museum Store, Zhongshan Park Store and Raffles City Store. In 2000, the "gourmet generation" successfully settled in the "Oriental Plaza" in Wangfujing, Beijing, becoming another highlight of Beijing's cuisine. In 2004, "Da Shi Dai" settled in Dalian Wanda Commercial Plaza and opened in Tianjin in the same year. As of July 2004, "Da Shi Dai" has 1 1 food plaza in China, and it is still expanding.
Good alliance friends: "Daidai" and its food counters strive for performance and achieve a win-win situation through the rent-free cooperation mode of "benefit sharing and risk sharing". Under the pressure of no rent, the counter can focus on the quality of food.
The management of the venue was handed over to the professional management team of "Big Food Generation".
In terms of management, in addition to injecting the catering experience of Xinmatai and other regions, we also invited local catering management experts from China to join us. In the store, the assistant manager, senior manager, administrator, cashier supervisor, card seller and cleaning staff led by the store manager ensure the effective and orderly daily operation of the store; On-site operations are supported by administrative departments such as China Merchants Department, Personnel Department, Finance Department, Engineering Department and Advertising Department.
In terms of cash management, "Da Shi Dai" is the first catering institution that uses IC cards for cashless operation. This advanced measure makes cash management more appropriate and the database more accurate; From the perspective of hygiene and convenience, there are also many benefits.
Due to the trend of "sharing interests and risks" in operation, the list of "Daidai" food counters has attracted well-known catering brands such as Yoshinoya, Woniu Teppanyaki, Aberdeen Dim Sum and Mei.
Location strategy: The location strategy of "Big Food Generation" is closely related to the owner's requirements for the food court. The professional management, foresight, China experience and innovative spirit of the "Big Food Generation" in the food court have always been the advantages that the owners hope to cooperate with.
Whether it is a popular business district where thousands of people gather or a remote area, only with the full cooperation of the owners can we create a food plaza that customers like.
Food is very popular;
"Big Food Generation" insists on providing "value for money" food, so it selectively invites outstanding people from the catering industry at home and abroad to join, and actively promotes food varieties that Chinese and foreign consumers like. So far, it has operated more than12,000 varieties, and it is still innovating. The management of Daidai also regularly provides advice and guidance on food quality and other aspects to ensure that food is in a high-quality position.
Manufacturer lineup: "Daidai" food counter has always attracted the interest of many powerful catering businesses at home and abroad. At the same time, the company also invited potential new marketers to join the lineup of "Big Food Generation" under the guidance of management. Over the years, there are also some cooperative catering companies, which will always follow the pace and scope of the expansion of "Big Food Generation" in various places. In addition, the company also has many direct sales.
Food counters have been the guarantee of the strength and quality of "Big Food Generation" for many years.
Visual design: All the space designs of "Big Food Generation" have been carefully conceived by the management and designed by famous foreign designers. The space design of "Big Food Generation" takes into account the international fashion trend and the love of domestic customers, and has been carefully planned according to local conditions. In addition to large and wide comfortable seats, the surrounding environment is also pleasing to the eye, bright, modern, simple and fashionable. At the same time, the "Big Food Generation" does not repeat the design, and the conceptual design of each show is determined according to the style of the mall and the hierarchical categories of customers.
In the "big food generation" food counter, the on-site operation is clean and smooth; Customers can safely enjoy delicious food and watch the exquisite craftsmanship of chefs. The special person in charge of the food display in the counter not only becomes a pleasing scenery for customers, but also enhances customers' appetite and desire to buy and promotes sales.
. The kitchen utensils in the counter are arranged according to the characteristics of food, which is very convenient for on-site operation.
Brand promotion:
"Big Food Generation" has always paid attention to the construction of brand image. With the support of strong media, it has given full support to its partners in publicity and left a high reputation in the eyes of consumers. In addition, Daidai regularly carries out large-scale publicity and promotion activities in the store, which not only achieves the purpose of giving back to customers, but also introduces a large number of people and obviously improves the turnover, so it has been recognized by shopkeepers, counters and customers.
In 2003, "Da Shi Dai" won the titles of "Shanghai's most fashionable food plaza 10" and "38 famous brand enterprises in Shanghai".
Proper management: Daidai and its food counters strive for success and win-win through the rent-free cooperation mode of "benefit sharing and risk sharing".
In terms of management, in addition to injecting the catering experience of Xinmatai and other regions, we also invited local catering management experts from China to join us. In the store, the assistant manager, senior manager, administrator, cashier supervisor, card seller and cleaning staff led by the store manager ensure the effective and orderly daily operation of the store; On-site operations are supported by administrative departments such as China Merchants Department, Personnel Department, Finance Department, Engineering Department and Advertising Department.
In terms of cash management, "Da Shi Dai" is the first catering institution that uses IC cards for cashless operation. This advanced measure makes cash management more appropriate and the database more accurate; From the perspective of hygiene and convenience, there are also many benefits.
Management Introduction: Guo (Chairman)
Mr. Guo has more than 20 years' experience in the catering industry in Asia, and has established catering chain stores in Chinese mainland, Taiwan Province Province and Singapore. Mr. Guo founded "Food Junction", the largest food court chain in Singapore, and successfully listed in Singapore in 200 1. The "Bread Talk" bakery founded by Mr. Guo in Singapore is as successful as its food court, and it was successfully listed in Singapore in 2003. The experience of establishing and managing "Food Junction" has made 1995 "Big Food Generation" established in Shanghai a great success in the domestic market. Mr. Guo holds an honorary doctorate degree from the University of Wenkaoxin.
Chen Baoan (Chairman)
Mr. Chen Baoan from Singapore has more than 10 years of catering and retail experience in China, starting from 1995.
, has set up a number of companies in Shanghai, Qingdao and Lanzhou. Over the years, as a foreign-funded institution, Mr. Chen has maintained good cooperative relations with local government agencies. From 65438 to 0995, Daidai was established in Shanghai. As one of the pioneers, Mr. Chen has been responsible for and supervising the operation management and business development of Daidai in China since then.
Jenson Weng (Executive Director)
Jenson Ong has over 12 years of catering experience in Singapore. He used to be the group general manager of the famous chain food plaza "Food Junction" in Singapore, and was fully responsible for the operation, development and design of "Food Junction" in Singapore and Malaysia. And supervise more than 60 catering counters under the group. In 2004, Jenson Ong joined Daidai, responsible for the management and development of Daidai in northern China.
Looking forward to the future: After years of efforts and successful management experience at home and abroad, the catering brand "Daidai" has gained a firm foothold, and plans to open up a broader market in China in the form of direct operation, chain operation and joining. Based on professional and pragmatic management, and based on the corporate culture of being brave in innovation and sharing achievements, I believe that in the near future, the management from generation to generation will be more professional, perfect and steady.
For employees who are willing to grow together with the company, Daidai will actively cultivate and train them in order to continue to expand and develop in China and overseas.
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