Shaxian snacks, which were once popular all over the country and even abroad, have gradually received a cold reception in recent years. Many young people tacitly exclude Shaxian snacks when going to restaurants. Why is this?

As an important food culture in southern Fujian, Shaxian snacks have quickly occupied the catering market with their advantages of affordability and diverse tastes. Stores have opened all over the country and are known as the snack city and food city around you. They are also popular in some foreign markets such as Japan and the United States.

You can see the shadow of Shaxian snacks.

Shaxian snacks are not just a snack, they also represent China’s long-standing food culture and are known as a wonder in the Chinese catering industry. If it weren’t for Shaxian snacks, how many people would know about Shaxian County in Fujian?

Speaking of the popularity of Shaxian snacks, we must thank a Shaxian native who ran away because of gambling. This person was Deng Shiqi. Deng Shiqi lost all his investors’ investment money because of gambling, so he had no choice but to drag his family and run away. In order to survive, he decided to

He made snacks from his hometown and sold them, and it became very popular. As his reputation grew, many Shaxian people left Shaxian and opened Shaxian snacks, which gradually developed from roadside stalls into a large-scale chain brand.

The rapid popularity of Shaxian snacks has a lot to do with people's consumption concepts at that time. Shaxian snacks, which came out from Guangdong, were very popular among migrant workers with the low-price strategy of "one yuan to enter the store, two yuan to eat well, three yuan to fill up".

When people go out to restaurants, they go to Shaxian for snacks, and the flavors of Shaxian snacks are diverse and can satisfy the preferences of people in various places.

However, with the improvement of consumption levels in recent years, Shaxian snacks have gradually been left out. Only breakfast may still have a certain market, but the passenger flow during other times has been seriously reduced.

Why have Shaxian snacks that were once so popular among migrant workers not been in the limelight in recent years?

First of all, now that people's living standards have improved, they no longer desire low-end consumption and pay more attention to the quality of life. The low-end market crowd of Shaxian snacks has become smaller and smaller. There are also some Shaxian snacks that have changed their appearance and packaged themselves to be very high-end, but then

As a result, prices have also risen in a straight line. After getting rid of low prices, Shaxian snacks do not have the advantage of letting the public pay for them. Now that there are more and more types of snacks across the country, the market share of Shaxian snacks without any innovation will naturally continue to be eroded.

, and many of the current Shaxian snacks are no longer opened by authentic Shaxian people. The industry is a mixed bag, and the taste is no longer the original taste. The products are becoming more and more mixed, covering almost snacks from all over the country. A former national snack brand because of business

The value is gradually being discredited, and more and more people are saying that the current Shaxian snacks are getting more and more unpalatable.