The Oktoberfest is generally a grand event of food festivals, including food, performances and entertainment carnivals. It is generally held in summer, and it is a local symbolic festival event, which has a unique role in promoting local tourism and economy. Next, I will bring you the promotion plan for the 2122 Oktoberfest. I hope you like it!

promotion plan for the 2122 Oktoberfest 1

I. Name of the event:

Beer Culture Festival

II. Slogan of the event:

Passionate summer fun

III. Time of the event:

August 27th, 2121

IV. Venue: <

V. Purpose of the event':

Make use of the origin of beer culture festival to open the first beer culture festival in Jingbian, and form news facts for local media to publicize and report, so as to attract the attention to the maximum extent.

enhance the local visibility and social influence of the project, stimulate potential customers to pay attention to and purchase the project property, and promote the overall sales of the project.

By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing urban gardens and establish their loyalty to real estate brands.

Through the grand Oktoberfest, the distance between _ brand and local consumers will be narrowed, and the affinity of the brand will be enhanced.

VI. Activities:

Cultural performances; Invite professional performance organizations to perform variety shows.

cold meal barbecue; Improve the activity specifications, so that participants feel that holding hands is more honorable. Award-winning question and answer; Interactive communication, enhance the participation of the event, and make the event site more enthusiastic.

believe in heaven; Famous singers sing and interact with the audience, enhancing the intimacy of the event and winning the mass base.

beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

VII. Highlights of the event:

The grand opening ceremony set off the city's summer passion, resulting in news events, which triggered media reports and focused public attention.

The combination of cultural performances and banquets has improved the specifications and grades of the activities, reflecting the high-end nature of real estate brands.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A folk song of northern Shaanxi, which is a romantic tour, integrates the brand with the local folk culture, narrows the psychological distance between the real estate brand and the local consumers, and makes the brand more friendly.

VIII. Promotion method:

Short message: send short messages to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

standard version: release event information, focusing on pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released the information of this event, which was widely publicized and aroused widespread concern in society.

IX. Organization:

Organizer: Xi 'an Real Estate Development Co., Ltd.

co-organizer: a beer enterprise or distributor (to be determined).

cooperative media: cable TV stations and wireless TV stations.

invited media: cable TV station, wireless TV station, newspaper and newspaper radio station.

X. Invited guests:

Real estate related leaders and local news media

clinched customers, intended customers and target customers.

Xi. main participants:

closing customers, intended customers and target customers.

XII. Promotion of activities:

During the activities, it is necessary to set up a leading group, with the relevant real estate leaders as the team leader (responsible for handling emergencies), and one person from each activity-related unit to assist the team leader in smoothly promoting the activities.

promotion plan of Oktoberfest in 2122 2

1. Activity idea:

The _ _ _ _ Oktoberfest will be held on 25th, 21th, to gather people's popularity, achieve the purpose of brand promotion, and let participating customers establish a reputation spread and a potential consumption base.

II. Activity content:

Activity theme: "Beer Carnival Night" in the three major battles

Activity slogan: once _ _, forever friends

Activity time: 6: 31 pm on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Ticket distribution

Free tickets will be distributed at specific places two days in advance (22nd and 23rd of _ _ _ _):

(1) nearby middle schools, technical secondary schools, vocational schools and evening schools;

(2) nearby entertainment places (cinemas, nightclubs, bars, etc.);

(3) nearby residential areas and commercial areas;

2. Scene layout (on-the-spot publicity)

(1) On-the-spot publicity banners and lamppost flags are hung;

(2) Inserting and placing colorful flags for activities on site;

(3) Inflatable dolls and large-scale painting are placed on site;

3. Media promotion

(1) Inviting the media to make special reports and other provincial and municipal media to report on "Beer Night" can dig up the topic of "_ _ providing colorful nightlife for the community";

(2) Make special radio advertisement discs and play them in front of exhibition halls and flagship stores;

(3) broadcast time: all-weather broadcast;

IV. Activity content:

Activity 1: Answer the beer knowledge first, and invite the on-site customers to participate in the activity, and win a bottle of beer for the right answer;

activity 2: beer competition-super Brewmaster: invite customers to participate in the activity;

Competition rules:

1) Select 11 customers to participate and divide them into two groups with 5 people in each group;

2) each player puts three glasses of beer at his desk;

3) The players all bite the paper cups with their mouths to see who can finish it the fastest;

Awards: two Super Brewmaster, 1 cases of beer for each award, 11 participants and 3 bottles of beer for each award;

Activity 3: Champion of Wine Competition: Invite customers to participate in the activity:

Competition rules:

1) Invite 11 players (compete in two groups, with 5 in each group);

2) Each player's task is to drink the most water in 1 minutes;

3) The fastest is the wine king that night;

prize: wine king: 3 cases of beer; Winning prize: 1 cases of beer; Participation award: 8 people will be assigned, and half a case of beer will be given;

Activity 4: Beer tasting (please invite customers to participate in the activity)

Competition rules:

1) Pour different brands of beer into several cups, and the participants will taste it to see who can tell the difference. After the results are announced, please ask professionals to comment;

Activity 5: Drumming to pass the wine: Please invite eight customers to participate in the activity

Rules of the competition:

1) The staff blindfolded and drummed with their backs to the customers;

2) 2 cups of beer are placed at the table for each participant;

3) The drums start to spread. Customers who receive beer from drums should drink a glass of beer at their desk, and those who finish drinking will be eliminated.

4) After beating the drum for ten times, the game is over;

5) Competition result: There are two cups at the table for the winning prize, and one cup for the encouragement prize. Those who are out can also participate in the prize;

Award: first prize: put a case of beer; Incentive award: half a case of beer; Participation award: two bottles of beer;

activity 6: drinking glasses of wine blindfolded: inviting customers to participate in the activity

rules of the game:

1) inviting 6 couples or friends to participate in the activity;

2) Men and women stand on one side, blindfolded, and the distance between the two ends is 8 meters;

3) After the host announces the start, the drummer takes a step every time he hits both sides, and after 8 steps, he hits the long drum to hand in the cup;

4) As a result, the winning prize and the participation prize are decided. The winning prize is the winner of the cup and the participation prize is the participant;

Award: first prize: 2 cases of beer (one for each person); Participation award: put a case of beer (nobody half a case).

2122 Oktoberfest Promotion Program 3

1. Name of the event: _ _ _ Beer Culture Festival

2. Slogan of the event: Passionate summer, have fun

2. Time of the event:

3. Location of the event: _ _ _

4. Purpose of the event:

Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing _ _ city garden and establish their loyalty to _ _ real estate brand. Through the grand Oktoberfest activities, the psychological distance between _ _ _ brand and local consumers will be narrowed, and the affinity of the brand will be enhanced.

V. Activities:

Cultural performances; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the activity specifications, so that participants feel that holding hands is more honorable. Award-winning question and answer; Interactive communication, enhance the participation of the event, and make the event site more enthusiastic. Xintianyou; Famous singers sing and interact with the audience, enhancing the intimacy of the event and winning the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

VI. Highlights of the event:

The grand opening ceremony set off the summer passion of the city, forming a news event that triggered media reports and focused the attention of the citizens. The combination of cultural performances and banquets has improved the specifications and grades of activities and reflected the high-end nature of real estate brands.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A northern Shaanxi folk song of _ _ _ brand and local folk culture are integrated, which brings the psychological distance between _ _ real estate brand and local consumers closer and makes the brand more friendly.

VII. Promotion method:

Short message: send short messages to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

standard version: release event information, focusing on pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released the information of this event, which was widely publicized and aroused widespread concern in society.

VIII. Organization:

Organizer:

Co-organizer:

Cooperative media:

Inviting media:

IX. Invited guests:

__ real estate-related leaders, local news media

clinching customers, intended customers and target customers.

X. main participants:

clinched customers, intended customers and target customers

XI. Activity promotion:

During the activity, a leading group should be set up, with _ _ _ real estate related leaders as the team leader (responsible for handling emergencies), and one person from each activity-related unit will assist the team leader to promote the smooth progress of the activity.

XII. Required materials:

Promotion plan of Oktoberfest in 2122 4

Activity background:

Displaying the city's characteristic business cards is the goal pursued diligently by all provinces and cities in recent years. The Oktoberfest, which has appeared in various places, has become an emerging industry sought after by local enterprises and businesses. _ _ As the capital of Guangxi, the core of China-ASEAN Economic Circle, with superior geographical position, is an important economic center along the Beibu Gulf and a newly-rising hub city of the Southwest Sea Passage. The concept of building a regional international city put forward by _ _ _ is to operate three industry as a new tertiary industry. With such generous government policies and superior geographical conditions, _ _ has never held a large-scale beer event.

after careful preparation and careful consideration, the _ _ District decided to combine various elements such as automobile enterprises, beer enterprises, traditional culture and artistic performances to hold a carnival celebration of automobile beer culture, precisely to create a carnival celebration that truly belongs to _ _ citizens, and the macro-management and support of the government will make such a large-scale event a well-known exhibition brand in China.

1. The main body of the project

The full name of the activity: Auto Beer Festival Organization: Implementation Time: Implementation Place: Organizer: Organizer: Co-organizer: Media Alliance:

2. Activity objectives

Innovation, honesty, flexibility and diversity run through the whole process of holding the festival. Grasp the working principle of being knowledgeable and refined, distinctive, creating brands, focusing on the level and locality, cooperating with all parties, integrating resources and actively cultivating, establish the concept of leading fashion and creating business opportunities, and strive to make this auto beer festival an important link in all aspects, such as combining beer industry with tourism, developing Nanning's food culture, promoting urban economic development, expanding the city's reputation and developing a new platform for attracting investment, and strive to make this auto beer festival a national famous auto beer festival and create a new city for Nanning.

Take advantage of the characteristics that _ _ citizens like to revel and join in the fun, hold a comprehensive and large-scale car beer festival, and with the support of the government for the exhibition, create a southern carnival beer festival which is famous for the Northern Beer Festival, adding a new business card to _ _, a laurel-laden Greentown.

III. Core Planning

This event will make every effort to create a grand automobile beer festival, and truly turn the _ _ automobile beer festival into a large-scale comprehensive exhibition brand in the south, with novel forms, wonderful contents, abundant beer and carnival entertainment throughout the whole process; Enrich citizens' life with carnival and passion as the theme; With the main propaganda method of showing Lingnan customs and showing _ _ new posture, through extensive media propaganda and business interaction, the geography, humanities, resources, environment and policies of Jiangnan District of Nanning are organically integrated, and the highlights of Automobile Beer Festival in Jiangnan District of Guangxi are carefully created to add luster to Nanning, and the integration and influence of the world culture of Beer Festival are fully utilized to integrate economic development, science and technology promotion and cultural exchange. Combine beer culture, automobile culture and square culture organically, give full play to the advantages of humanity, environment and leisure in square culture, rely on image display, commodity promotion, recreational activities, competitive games, lucky draw and other activities, expand the brand value of enterprises, create an effective and suitable communication space and marketing stage for beer manufacturers and automobile enterprises, and have the characteristics of internationality, culture, entertainment and extensive participation of the masses, and have a hot and passionate holiday atmosphere.

Take advantage of the Auto Beer Festival to further promote the development of the tertiary industry in Jiangnan District of _ _ _, so that Chinese and foreign tourists and all walks of life can have an all-round understanding of Guangxi and _ _.

IV. Purpose of the activity

① Show the achievements of economic construction in Jiangnan District and show the new look of urban economic development

② Show the corporate culture of automobile and beer industry

③ Develop regional economic construction and promote regional economy.