Jia Nailiang said during the live broadcast that KFC’s food was unhealthy and KFC sued him, and KFC demanded Jia Nailiang compensate 200 million yuan. Jia Nailiang sells goods live in the live broadcast room, and the product he sells is an air fryer. When introducing this product, Jia Nailiang said that the food made with this air fryer is very healthy. At the same time, he also gave examples to show that other fried foods are unhealthy. The example he gave was KFC. Jia Nailiang said that KFC's fried food is a lot of food fried in one pot, so some of KFC's food are unhealthy.
KFC took Jia Nailiang to court directly after the live broadcast, because KFC felt that Jia Nailiang, as a public figure, blatantly slandered his own products during the live broadcast. This approach was very unreasonable. After this incident, Jia Nailiang also realized his problem, so he quickly started a live broadcast, apologized to KFC in the live broadcast room, and expressed the hope that there would be room for maneuver in this matter.
Actually, there is nothing wrong with what Jia Nailiang said. Many people said the same thing at home, but the mistake is that Jia Nailiang is a public figure, and he also said it in the live broadcast room. In this case. Therefore, Energy does have to bear corresponding responsibility for its inappropriate remarks, but the compensation of 200 million yuan does seem a bit excessive. So I hope that Jia Nailiang and KFC can reach an agreement and solve the problems between both parties in the best way.
At the same time, I also hope that this incident can remind other public figures not to blatantly slander other products during live broadcasts or public places in the future. Although everyone can understand what Jia Nailiang said, they also know that Jia Nailiang’s remarks are to better promote this air fryer. However, after Jia Nailiang slandered KFC, he will inevitably suffer backlash from KFC. Therefore, these things are still quite serious. I hope everyone can be cautious in their words and deeds in the future.