How can graphic design never be exhausted? With the improvement of people's consumption level, people's requirements for diet and food are getting higher and higher. Therefore, when consumers choose a gourmet brand, they attach great importance to the brand of food. Therefore, the design of many food brands pays more attention to color matching, especially color. So what basic requirements should be followed when designing food brands? First, the color matching in the vi design of food brands When designing vi, vi design can be carried out according to different time periods, but the color matching must not be too fancy. You can add some neutral colors appropriately, but it must be matched with fashion trends, so as to better highlight the theme of the brand.