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How are luxury grades distinguished?

There is no unified and authoritative organization to define what luxury goods are and what grades they have. Since it is called luxury goods, it is not popular and can not be bought by ordinary consumers at any time. So it is expensive, which is the first factor. But just being expensive does not necessarily constitute a luxury, but also depends on its history, brand value and influence. This is one of the reasons why luxury brands are mostly in Europe, while there are basically no international luxury brands in the United States.

The concept of luxury goods was actually put forward by some trade associations and magazines for the purpose of publicity and appraisal. Over time, people have accepted some of these rankings or concepts. Therefore, different associations and magazines will select different luxury brands at different times. Take the food industry as an example, there are different opinions about which luxury goods are in the food industry, such as black truffle, foie gras, Japanese and beef, black truffle, caviar and Iberian green label ham.

the five brands of luxury bags are: Hermes, Chanel, Dior, LV and Burberry. The five brands of luxury clothing include Chanel, Dior, Givenchy, Maxwell, and Burberry. Of course, this is also the ranking of China people, which is not necessarily the case abroad. Burberry, for example, is valuable in Britain, but it is not a luxury. Later, because China people sought after it, its value doubled.

Some goods are famous, but they are not necessarily luxury goods. The most typical example is Parker pen. Parker pen was born in 1888, and it was an ordinary pen with good quality in the American market at first. But later, as some celebrities and politicians liked to use Parker pen, it became more and more popular.

Parker pens, in particular, have witnessed important historical events with their owners. Eisenhower and MacArthur signed the German-Japanese surrender agreement with Parker pen, which made their value soar. They signed their names, positions and dates with several Parker pens, and then gave these historic pens to different relatives, friends and museums.

For example, a pen signed by Eisenhower on the German surrender agreement is now displayed in the museum of his alma mater, West Point Military Academy. But in any case, Parker pen is not on the list of luxury pens in the world. The top five luxury pens are Montblanc (Germany), Aurora (Italy), Visconti (Italy), Fabregas (Germany) and Kelanti (Spain).

Others, such as cars, watches, jewelry, furniture and so on, all have their own luxury brands. At some special moments, these brands launch specially designed limited editions, which are the best among luxury goods. This kind of products, far away from the concept of consumption, have become the target pursued by collectors.

here I will talk about the "six blue blood" and "eight red blood" in luxury goods that you often hear.

1. Six Blue Blood

The definition of "blue blood" comes from Spanish aristocrats, who use "blue blood" to refer to people with aristocratic blood.

The six blue blood refers to Dior, Chanel, Louis Vuitton, Gucci, Prada and Calvin Klein.

however, it should be noted here that the whole line of CK is not blue blood, but only Calvin Klein collection is blue blood, and Calvin Klein collection is also the highest-end product line of CK.

2. The first-line luxury brand of Eight Red Blood

and Six Blue Blood is "Eight Red Blood".

including Givenchy (givenchy), GiorgioArmani (Giorgio Armani), Valentino (Valentino), YvesSaintLaurent(YSL), Versace (Versace), Hermes (Hermes), Lanvin (Langwan) and Burberry (Burberry).

yes, Hermes really belongs to the category of red blood.

However, in fact, the concepts of red blood and blue blood first came from the "model circle". For example, they generally endorsed the main line of LV's brand, so they would be called "bursting blue blood".

But now it seems that the scope is getting wider and wider, and many entertainment circles often say that they endorse the red blood brand or the blue blood brand.

Finally, there is no way to compare Cartier, Earl and Louis Vuitton.

to put it bluntly, their main core business is different.

although cartier's watch is also very powerful. However, the most powerful thing in Cartier is jewelry, which is a luxury product mainly engaged in jewelry types. There is a saying that "the jeweler of the king is the king among jewelers", and it can rank among the top ten luxury jewelry in the world at present.

Although Earl's jewelry is also very famous, it is always his watch that establishes its luxury status. The top watch brand from Switzerland can rank among the top ten watches in the world (the first is the terrible Patek Philippe).

As you all know, the last Louis Vuitton is luggage, and its founder is also a luggage expert trusted by Queen Eugenie. I laid a piece of land by luggage.

I hope it helps you.

I'll try to arrange the order, and I can only put the public or a little minority in it. You don't know the special minority, and I don't know either.