The detail page is an important part of a product and also an important part of promoting the buyer's transaction. Although many people don't read what is written on the details at this stage, the detail page should be done well. After all, goods without details and copywriting are just like streaking ...

How to write detailed copywriting?

1. The first screen is usually a big poster, which can really show your products to buyers, and it also plays an important role in attracting buyers.

2. Secondly, it is necessary to write some selling points and features of products. These copies need to be continuously refined by operation, and you can feel the characteristics of products through yourself. Of course, there are some ingenious ways, that is, to look at the evaluation of similar competing stores, because the evaluation can reflect many problems and the voices of many buyers. At this time, it is great to summarize and refine what these buyers want to see and put it on their own details page.

If there are too many selling points, don't list them all. Be sure to refine the most important selling points and the selling points that can attract buyers' interest. This is the good selling point.

3. After describing the characteristics of the product, you must describe some details of the product, which can explain the attributes and functions of the product, so that buyers can deeply feel the true description of the product. The product must have a real scene shooting or layout part. If the whole details are simply pictures of P, it is easy for buyers to resent it.

In fact, the detailed pages of various products are not copywriting, and most of the time they are all about the beauty of the whole details. Only when the detailed pages look good will more people read the copywriting on them, so we should not only improve the copywriting level, but also improve the sense of design.