First. First, position your short video content so that you know what content you are looking for in a certain field. Positioning is the key. For example, if I make parent-child education content, then you must be positioned in parent-child education. For example, if I make gourmet food, then I must be positioned in the food aspect.
Second. Utilization of content platforms, such as Zhihu Q&A, Wukong Q&A and Toutiao. Baijiahao, Dayuhao, ucyunguan, etc. If you search here, there will be a lot of content in the same field as yours, so once you have positioned yourself in a field, you will know what kind of content you should look for. In fact, many people are looking for answers to the questions and answers in Zhihu. Yes, this is also a question that many people are concerned about, so you make this content and answer it. As long as your short video content is sure to solve other people's problems, it will attract more fans' attention.