Great World Culture Operation Co., Ltd. announced on the 21th that the Great World will be officially opened to the public on March 31th this year. The fourth floor will be equipped with a variety of functions, such as theater, teahouse, exhibition hall, academy, food hall, study hall and so on, which will be displayed to the public as a platform for intangible cultural heritage in live transmission. It will be in the form of "one ticket, one pass, one ticket". The fare is 61 yuan, and it will be closed every Wednesday.
With the original ecology and redesign as the main thread
The new world will be located in the exhibition of intangible cultural heritage, folk customs and national culture. It takes the original ecology and redesign as the main thread, focusing on classics and endangered, national and international, inheritance and development.
As the only landmark located in the center of Shanghai to promote traditional culture, Great World has a total construction area of 16,811 square meters, a U-shaped structure and a unique shape. The atrium cloister and the grand stage constitute a unique architectural style. There are many functions such as theater, teahouse, exhibition hall, academy, food hall, study hall, etc. In the fourth floor, the intangible skills, works, folk customs, culture, performances and food are evenly distributed and often updated. In the future, the world will open five functional formats of intangible cultural heritage: intangible exhibition, intangible performance, intangible cultural heritage, digital intangible cultural heritage and intangible food, and unveil the mystery of intangible cultural heritage.
Add an evening show on Friday and Saturday
The newly unveiled World adopts the 4+2 operation mode, that is, the operation time from Sunday to Thursday is 11:11-18:11, and admission is closed at 17: 11; Friday-Saturday night show will be added from 19: 11 to 22: 11, and admission will be closed at 21: 11, and it will be closed every Wednesday.
Tickets for Great World are in the form of one-ticket pass, and the fare is 61 yuan. Tickets are sold in three ways: online booking, on-site sales and group booking. After the official opening, citizens can order tickets through the official WeChat of Great World (Great World 2117).
It is recommended to enter the venue at the wrong peak after opening
Considering the needs of large passenger flow management and security, a security inspection passage is set at the entrance of the World, and dangerous articles such as lighters and knives are prohibited. Gourmet is an important part of intangible cultural heritage. After the official opening of the museum, Great World will set up domestic and international intangible food to meet the dining needs of the audience and tourists, ensure the food safety of domestic and foreign tourists, and create a comfortable and hygienic sightseeing environment. Please don't bring homemade or unpacked food and drinks into the venue.
in order to ensure the best tour experience for the general public, Great World will adopt the measures of early warning and flow restriction based on the passenger flow data monitored in real time. When the number of people in the venue reaches 1,511, it will adopt the single-line guidance mode, and when the number of people in the venue reaches 1,911, it will implement the flow restriction and queue up outside the venue. During the trial operation, 13:11-16:11 is the peak period for people to visit. It is recommended that citizens enter the venue at the wrong peak after opening, and order tickets in advance to ensure the comfort of the experience.
Introduction to each exhibition hall
Ha ha mirror in F1 Preface Hall on the first floor
When you walk into the world, you can see it at a glance, which is located in the lobby of the main entrance. As a classic memory of the big world, the haha mirror originated from the Dutch custom. After a hundred years, it reappears in glory. People are reflected in the mirror in various shapes and poses, which makes people laugh. Children are even more "crazy" and often jump up and down with joy. Through them, it seems that I have returned to my childhood again and passed on the laughter and warmth of two generations.
F1 Atrium Grand Stage
The Grand Stage was once the performing center where North and South operas took turns to appear, and it was also the place where many famous actors became famous. Nowadays, the big stage will follow the tradition and cross-border innovation, and gather into a display platform for non-legacy acrobatics, folk art and song and dance. At the same time, it is open to social colleges and groups and becomes a cultural stage for group art performances.
F1 atrium corridor
The 111-meter corridor crisscrossing from top to bottom connects the main building of the World. It is not only the core channel for tourists to reach a variety of interactive performance areas, but also allows them to watch the wonderful performances in the center field with the unique architectural design, adding aura and vitality to the world.
Chinese non-legacy food in Area A+B on the second floor
As an important part of intangible cultural heritage, food has penetrated into folk customs and life. China is a world-famous food country, and classics and characteristics coexist in non-legacy food, showing the unique national characteristics, regional culture, dietary customs and cooking techniques in various regions.
the original ecology of the intangible cultural heritage in Area C
How are the intangible cultural heritage in the world rich, and what changes and developments have Chinese technical classics experienced? The Great World specially set up the original exhibition hall of intangible cultural heritage, aiming at providing a platform for the original non-genetic inheritors to display, interact, communicate and discuss. We will continue to invite non-genetic inheritors at home and abroad to participate. In the first phase, we will join hands with national and representative non-genetic inheritors in six major regions of the country to exhibit family collections and current fine works. The ancient method will reproduce exquisite non-legacy skills and present original skills. At the scene, there were non-genetic inheritors who communicated at zero distance and listened to the ingenious spirit and technical performance of the old craftsman's "choosing one thing for life".
Digital Intangible Cultural Heritage in Zone D
In order to satisfy the habit of more young people to acquire knowledge digitally, Great World specially regards Hall D on the second floor as a digital intangible cultural heritage hall, which provides a long-term interactive display for various international and domestic intangible cultural heritages. The "interactive wall of painting of 24 solar terms" launched in the first phase is combined with folk scenes to create their own folk doll by coloring, which can be uploaded to the big screen to interact with it happily; "National costume dressing mirror" experiences the interesting dressing of classic costumes of all nationalities in the world, and can take away the ever-changing image full of exotic customs by scanning code and printing; The realistic scene restoration of "Intangible Heritage in the World" brings you a close-up experience of various intangible cultures around the world. In the future, more themes will be launched to become a platform for the creation and exhibition of intangible intellectual works.
Leisure area
The "Electronic Ha-ha Mirror" gives new vitality to the classic Ha-ha mirror and further upgrades the fun of participation. Different styles of ha ha mirrors can be replaced by somatosensory operation, which is more suitable for the whole family, old and young, leaving an interesting figure. The "sweeping" of the mobile phone can also bring home the "new shape" in the mirror.
Opera Teahouse in E District
The first stage is mainly based on local troupes and customized plays. In the future, it will continue to introduce multi-genre and multi-genre performances from all over the country and take turns to stage them. Open backstage, theater fans' arena, interactive workshops, artists' lectures and other rich activities will reproduce the lively scene of close-up viewing and interaction between world famous characters and theater fans.
The three-story A+B International Intangible Cultural Heritage
Diet bears the cultural connotation and historical tradition of food, and also brings unique local food etiquette, festival activities and lifestyle. International non-legacy food collects global food for you, focuses on non-legacy innovative dishes, tastes diversified food culture, and injects new vitality into traditional food skills.
Redesign of the intangible cultural heritage in Area C
Combining traditional intangible cultural heritage skills with modern design concepts, innovative designs are made on "materials", "functions" and "aesthetics" on the basis of respecting the intangible cultural heritage spirit and continuing the intangible cultural heritage techniques, so as to attract more modern artists, designers and innovators to participate in the intangible cultural heritage re-creation and re-design, and bring a multi-dimensional cultural experience.
The cultural salon space in the non-suicide note hospital in Zone D
will regularly hold theme salons, cultural lectures and other activities, where various artists and cutting-edge designers will share cutting-edge artistic creativity. Here, you can relax and enjoy reading, relive artistic charm, enjoy tea and share wisdom, and enjoy it in an open and comfortable environment.
Leisure area
In the interactive area of "Ancient Musicians", select your favorite non-legacy instruments through the touch screen, and play a traditional famous song with your partners in the beat of ancient music.
There are "transmission" and "learning" in the classroom of E District, and the intangible cultural heritage classroom is specially set up in Great World, aiming at providing an intangible social platform for inheritors, craftsmen and learners, viewers and interested people to interact, communicate and discuss. The ad hoc remote interactive system makes the world have no distance and realizes the skill interaction of experts and scholars at home and abroad. At present, nearly 21 colleges and universities in Shanghai are joined together, and non-genetic inheritors will explain and demonstrate skills and skills on the spot, providing teachers and students with exhibition space for outstanding works, and providing opportunities for the public to get in touch with and learn non-legacy skills, so that non-legacy can walk out of the campus, out of the temple and into the public!
Four-story A+B Area Folk Culture Exhibition
Folk customs, nationalities and folk cultures constitute the richness and diversity of world culture, among which there are countless classics and representatives! The Great World has specially set up a "Folk Culture Exhibition Hall" to continuously introduce the precious cultural projects and works of the three peoples around the world, including the skills and performances that have been passed down to this day, and there are also many world-wide folk cultural heritages.
The Great World Folk Culture Department introduced the international folk culture treasure "361 Lines" in the first phase, and exhibited it in full series for the first time after returning from overseas. The exhibits include ten occupations of "clothing, food, housing, transportation, agriculture, industry, education, music, arts and crafts" in the early Ming Dynasty, which not only records the ancient trades that gradually disappeared in the long river of history, but also continues the traditional trades that are familiar and passed down to this day.
the silk road connects Chinese and western cultures, crosses national boundaries and promotes the integration of diverse civilizations. The theme exhibition of intangible cultural heritage will continue to show the classic intangible cultural heritage along the Silk Road. In the first phase, the theme of Weaving Enlightenment will be used to simulate the original appearance of the Mogao Grottoes. During the walk of changing scenery, you can enjoy the amazing beauty of the original custom-made and century-old collection carpets, appreciate the complicated skills of the whole process of hand-weaving, and enjoy the multi-sensory experience of vision, hearing, smell and touch in the customized music and exotic fragrance of the world, and feel the charm of Dunhuang culture at close range.
after the exhibition, you can also scan the code to participate in the interaction of ten thousand people weaving carpets, and the master craftsman will personally guide you on the spot to complete the exclusive customized theme works in the Great World.
VR experience in D area
The development of virtual reality technology makes it possible to present works and experience across regions. The Great World specially set up the VR Intangible Experience Hall, and with the help of virtual reality technology, it will take you through a century-old street scene, stay in historical time and space, and see the scene and culture. Through the combination of simulated roaming and virtual interaction, the audience is immersed in an interesting virtual space. The Great World VR Intangible Cultural Heritage Experience Hall will become the only exhibition platform for the carousel of VR intangible cultural heritage content in the center of Shanghai, and become a platform for promoting the world intangible cultural heritage and Chinese intangible cultural heritage.
the intangible cultural heritage theater in Area E
The first enclosed "intangible cultural heritage" holographic performance space in China. Integrate and innovate intangible art and modern stage technology to provide a refreshing live entertainment experience. In the first phase, Shanghai performing stars He Nian and Zou Siwei are invited to be the town's producer, and a number of tailor-made works, such as the innovative dance theater and the non-legacy music experience season, will open a window of communication for domestic and foreign audiences to approach the stage and enter the "non-legacy".
The temporary exhibition area on the first floor
takes international and domestic urban culture, non-legacy silk and Shanghai-style non-legacy as the thread, integrates traditional culture and non-legacy elements into modern design, and displays handicrafts that conform to the current lifestyle.
The "Urban Cultural Symbols" exhibition focuses on local food, urban landmarks and folk culture in the form of fonts, and customizes the font design for Shanghai.
The "Sea Silk Rhyme" exhibition is a collection of silk treasures, showing the silk reeling skills of non-legacy silk on the spot;
The exhibition "Shanghai Style Culture" featured paper and cloth art exhibits that were quite representative of Shanghai Style, and specially set up huge interaction of Shanghai Style murals and theme culture salons, which explained the unique Shanghai Style from five aspects: cultural emotion, connotation, aesthetics, mechanics and life.