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1. Luxury consumption rises against the trend

"In 22, the global luxury market will shrink by 23%, but China's luxury consumption will increase by 48% against the trend, reaching 346 billion yuan." This is the data in the report "Luxury Market in China in 22: Overwhelming" by Bain, a well-known strategic consulting company, which stands out against the background of global consumption downturn. "There are already many rich people who consume luxury goods on the same day, and there are also many people who consume one or two or a few luxury goods a year, so the total number is even more. However, there are few luxury stores. It is quite normal that hundreds of thousands of people visit luxury stores every day during the Spring Festival holiday in cities with a population of 1 million and surrounding areas.

2. Long queues at luxury counters

Not long ago, SKP, known as "the most sophisticated shopping mall in Beijing", won the title of "king of stores" in China for ten consecutive years with its sales of 17.7 billion yuan in 22, which is the first time that SKP surpassed Harold, an established department store in Britain, and won the title of "king of stores" in the world. In the Spring Festival of 221, SKP once again proved the moat of the "store king". On major social media, many netizens shared the huge queue they witnessed with their own eyes. A number of store leaders from Beijing, SKP in Guo Mao and Taikooli North District told the media that the sales data of the Spring Festival holiday are still in the statistics, but they are "definitely new highs". Of course, the scene of continuous purchase is not only in Beijing this year's Spring Festival holiday, but also in luxury stores in major cities across the country. According to the data released by Hainan Provincial Department of Commerce, from February 11 to 17, the sales of duty-free shops in outlying islands and Hainan exceeded 1.5 billion yuan, of which the duty-free sales were about 1.4 billion yuan. According to the Shanghai Municipal Commission of Commerce on February 17th, during the Spring Festival, the sales of luxury shopping centers such as Shanghai Ganghui hang lung plaza increased by more than 6 times year-on-year.

To sum up, although the fun of making money lies in making it serve you and make you happy. Some people choose food, some people choose to travel, some people choose to buy bags, just be happy. However, for many young people, it is really discouraged to buy luxury goods by overdraft such as flowers and credit cards.