Yaowang Valley Scenic Spot Opening Marketing Planning Plan 1. Time August 1, 2009 - March 31, 2010 (end of opening ceremony) 2. Basic idea: divided into five stages, make full use of news events and scenic spots in the scenic spot

The progress of major projects, various festivals, etc., have gradually launched "Yaowang Valley" in the news media, so that the majority of tourism consumers have known and understood "Yaowang Valley" to know and desire to visit Yaowang Valley.

Let "Yaowang Valley" appear continuously in the public eye, thereby creating a "must visit" feeling.

3. Phased marketing plan (1), the first phase: the introduction marketing stage, August 1, 2009 to September 30, 2009.

Based on several important events that occurred in the scenic area, relevant media were used to report on the Yaowang Valley Scenic Area and spread the concept of Yaowang Valley.

Main events: 1. The fourth joint cave inspection by Chinese and French experts to the underground cave complex in the Yaowang Valley Scenic Area 2. The opening ceremony of the Yaowang Valley Bridge 3. City and county leaders inspected the Yaowang Valley Scenic Area 4. Recruitment of talents for important positions in the scenic area 5. Scenic Area

Overview report format: Media reports selected from: Mianyang Daily, Mianyang Evening News, Mianyang TV, Sichuan Daily, West China Metropolis Daily, Chengdu Commercial Daily, Mianyang Tourism and Government Affairs Network, Sichuan Tourism Network, Sichuan Tourism and Government Affairs Network, Mianyang Personnel and Talent Network (2)

, Second phase: Trial operation phase, October 1, 2009 to November 30, 2009. Main events: The scenic area road hardening project was fully launched. The main body of the scenic area’s main reception facilities was completed and the recruitment form for managers of various departments in the scenic area was fully renovated.

: Media reports selected: Mianyang Daily, Mianyang Evening News, Sichuan Daily, West China Metropolis Daily, Chengdu Commercial Daily, Mianyang Tourism Government Network, Sichuan Tourism Network, Sichuan Tourism Government Network, Mianyang Personnel and Talent Network Operation method: October 1 to 11

March 30: The main content of this stage of marketing promotion is to recruit department managers, and to promote the image of the scenic spot in a broad-based manner. It mainly chooses existing network resources (Mianyang Personnel Talent Network, Sichuan Tourism Network, Sichuan Tourism Government Affairs Network) as the carrier, and

According to the progress of recruitment, make one or two recruitment promotions in the Mianyang Evening News; take advantage of the inspection by city leaders to report relevant events in possible media; during the hardening project of the scenic road, submit articles to various media to promote the convenience and speed of entering the scenic area.

Its accessibility fully meets the requirements for tourism and vacation.

The scenic spot will prepare relevant manuscripts and send them directly to the above-mentioned media at different times.

Timely urge the Sichuan Newspaper to publish thematic reports on the scenic spot before October 15th.

Talent recruitment is still conducted online and will not be published in print media in principle.

(3) The third stage: December 1, 2009 - January 5, 2010, the official operation started, and the entire opening marketing was fully launched.

1. Preparation: December 1st to December 10th.

A. Weekly calendar design and printing completed.

B. Coordinate with all media.

C. Formulate the New Year visit targets and finalize the list of all units and personnel. Each unit or individual currently working in the scenic area will submit a list, which will be reviewed and determined by the company.

D. Determination of opening countdown signs or advertisements.

E. The environmental layout plan for the entrance to the scenic area (bridge) is determined.

2. Send the New Year’s Weekly Calendar: All units and individuals related to the scenic spots in Mianyang and Suining from December 11 to December 20 must be sent in place; according to the approved list, all responsible individuals will be issued as required, and

Relevant information of the sender (name, unit, position, address, contact information) must be obtained.

It is divided into municipal-level government unit portals, county-level unit government portals, enterprise portals, cultural and educational portals, news media portals, and bank portals. The chairman, general manager, and department managers are responsible for completing it.

3. Media group visit: December 21st to January 5th, 2010. From December 21st to December 25th, the group visit plan will be completed and coordinated with the media in place, and will be implemented with the approval of the chairman.

Main content: a. Select two local mainstream media (one TV, one newspaper) in Mianyang and Suining to wish the people a happy New Year: Yaowang Valley in Beichuan, good health in the Year of the Tiger!

The countdown to the opening of Yaowang Valley Scenic Area is then marked - days.

Frequency: once every other day for each media, 5 times/one media

The countdown to the opening of Yaowang Valley Scenic Area is then marked - days.

4. Setting up countdown signs: In Mianyang and Suining cities, select electronic displays in public places with the largest flow of people to continuously broadcast countdown information for the opening of scenic spots.

5. Layout of the entrance to the scenic spot: starting from the boundary signs of Jiangyou and Beichuan counties to the south end of the bridge in the scenic spot, it is decorated with colorful flags and banners; banners are also required to be hung at the entrance of the scenic spot and in front of reception facilities such as hotels.

6. Related websites: Congratulations on New Year and good health to fellow travelers and travel enthusiasts.

7. VIP reception: Using the reception of VIPs from the basic market to celebrate New Year's Day in the scenic spot as an introduction, launch the "First Taste of Yaowang Valley" activity, and invite influential people, including news media, who may bring repeated consumption to the group.

The main leaders of enterprises, institutions, societies, and government departments went to the scenic spot to experience it.

(4) The fourth phase: January 6, 2010 - February 15, 2010, the deepening phase, using the Spring Festival, a traditional national festival, to conduct in-depth marketing activities before the opening of the scenic spot.

Main content: 1. Spring Festival greetings: In Mianyang, Suining, and Chengdu, two mainstream media were selected to send New Year greetings to all walks of life and deliver opening information.

2. Public welfare New Year activities: title sponsorship of Mianyang and Suining Spring Festival Galas.

The theme of the promotion is "Yaowang Valley delivers health and happiness".