when it comes to minerals, in fact, no matter what kind of water it is, its mineral content can't be compared with diet. Dad's evaluation has compared the mineral contents of breast milk, milk powder, ordinary mineral water and baby water, and found that milk powder is the highest mineral content, followed by breast milk, while ordinary mineral water and baby water have little impact compared with them. In other words, the minerals that the baby ingests will not be significantly increased or decreased because of a bottle of water.

Image source: See the watermark

There is no need to "talk about bacterial discoloration"

In addition, Nongfu Spring also mentioned that, unlike ordinary bottled water, Nongfu Spring baby water adopts commercial aseptic standards and does not need to be boiled and opened for direct drinking. It is also suggested that ordinary bottled water or tap water can not meet the requirements of commercial sterility and needs to be boiled and sterilized before drinking. In other words, in addition to baby water, there may be risks in drinking other bottled drinking water directly in Nongfu Spring.

Then, since there are risks, why is Nongfu Spring's ordinary drinking water still sold in the market and become its main revenue source? The truth is that because there are almost no nutrients in bottled water, it is difficult for bacteria to grow and reproduce in it. For this reason, in the "National Standard for Packaging Drinking Water for Food Safety", only the two types of microorganisms, coliform and Pseudomonas aeruginosa, are named, and the total number of colonies, mold, yeast and other health indicator bacteria are excluded.

the vast majority of bottled water in the market is not commercially sterile, which is not that the enterprise is irresponsible, but that it is not necessary at all. Even the most stringent infant formula only requires strict control of pathogenic bacteria, and does not emphasize that it must be commercially sterile.

In fact, proper exposure to bacteria is more conducive to the development of the baby's immune system, while overemphasizing sterility may be counterproductive. Kai Zhong Zengkop, a doctor of food safety, once a baby leaves its mother's womb, it enters the world of microorganisms. Babies suck their mother's nipples and fingers to swallow microorganisms in the environment into their stomachs, and gradually build their own intestinal flora, which is also part of building fortifications for the body.

The research report published in The Lancet, an authoritative American medical journal, also showed that after investigating the daily life of some patients with colitis, it was found that children paid too much attention to hygiene and cleanliness in childhood, and the incidence rate in adulthood was even higher. At the same time, German researchers have also found that children who are restricted in contact with dust, germs and allergens are more likely to suffer from bronchial asthma and allergic diseases than ordinary people who are not so strict.

to sum up, it is unnecessary to talk about the color change of bacteria. Aside from our living environment, the number of bacteria born in human body alone is hundreds of trillions, which is close to 11 times the number of human cells, and the number of genes they carry is hundreds of times that of human genes.

In this huge flora, most bacteria are not pathogenic and are called "beneficial bacteria" by scientists, such as Bifidobacterium and Lactobacillus. Under normal circumstances, "beneficial bacteria" can not only block the invasion of harmful bacteria and inhibit their reproduction, but also produce essential nutrients for human body, such as B vitamins, vitamin K and amino acids.

Many brands are fighting for baby water

According to the data of Zhiyan Consulting, the bottled water market has been developing for a long time, and the growth rate of the industry is slightly weak. In order to improve the continuous expansion of the whole bottled water market, market segmentation is the main way to expand the scale of the bottled water industry.

As a new consumption field, the price of baby water is often 21% to 51% higher than that of ordinary water. With such a huge profit dividend and development potential, major water companies have entered the children's water market one after another.

In addition to Nongfu Spring, many brands such as Evergrande Ice Spring, Evian, Keyoubi, 27111, HBay Newbay, etc. have also launched their own brands of baby water with micro-components such as metasilicic acid, weak alkalinity, low sodium and dilute mineral as their selling points.

According to the official guide price, the price of 1L Nongfu Spring Baby Water is 12 yuan, which is higher than that of a 4-liter barrel of ordinary household drinking mineral water in 3 yuan. Evian 331ml ordinary mineral water is priced at about 11 yuan per bottle, but the price of a single bottle of Evian Children's Bottle, which has changed its packaging and adjusted its cap design, has reached about 13 yuan. In addition, the price of 311ml of Keyoubi Baby Water is as high as 27 yuan.

However, in the face of baby water with such a high premium in the market, Dr. Lilac said: "Babies don't need special baby water, boiled tap water or other drinking water, as long as they are hygienic. For brewing milk powder, any qualified drinking water is recommended to be boiled for 1 minutes, and then cooled to a suitable temperature before use.

The popularity of a bottle of water benefits from the proportion of advertising expenditure

However, behind all the explosive products in the industry, there is a unique logical thinking. Advertising is the key to the success of baby water in the highly competitive bottled drinking water market in deus ex.

Take Nongfu Spring as an example. From its cost analysis, we can see that in 2119, the sales expenses of Nongfu Spring accounted for 24.2% of the operating income, and the most important ones were transportation expenses and advertising expenses, which were 2.53 billion yuan and 1.22 billion yuan respectively.

In fact, from the beginning of its listing, Nongfu Spring has repeatedly stressed that it is natural water, and emphasized that pure water is not healthy enough by means of media and publicity. By inculcating quality differences repeatedly, it won a large market share in the water market. This strategy is still useful in other subsequent sub-sectors of water.