Recently, Tik Tok has opened a shop window. How to promote the products of its own stores

The popularity of small videos in Tik Tok has made many small and medium-sized businesses in e-commerce see the opportunity of "saving the country by curve", so many businesses send short videos on Tik Tok while building an e-commerce platform, expecting to gain many fans and promote the sales of their own products. In fact, this method is appropriate and Tik Tok's ability to sell things is indeed very strong. How do you sell things in Tik Tok?

Let's enjoy the whole process of selling things in Tik Tok with everyone, and look forward to helping a large number of beginners.

The process of selling things in Tik Tok:

First, people must open a Tik Tok account, and improve the basic information and its head picture.

the second step is to shoot and send original short videos related to commodities every day, and remember that they must be original.

Step 3, persistently send 1-3 short videos every day, and the picture quality should be clear. It is best to shoot with Tik Tok's embedded shooting channel, so the service platform will judge it as original.

Step 4, publish more than 1 short videos and the total number of fans exceeds . According to the real-name verification, you can enable the product * * * to enjoy the function. After the success of the activation, you can get a personal center e-commerce window (the e-commerce window has also been turned into Tik Tok to join the shopping cart).

the fifth step, with the e-commerce window, you can add goods and sell them when the short video is released, and the exposure of the video is closely related.

About is all the processes of selling things in Tik Tok. You can sell things in Tik Tok according to the five practical steps left and right, and the added goods will be presented on the left side of the short video released by Tik Tok, and there will be a sign of a shopping cart.

In addition, the information will be displayed directly under the personal signature of the personal center, and a TA merchandise window will be displayed inside, and all the goods will be displayed. The key display of the individual video is that the display of the individual goods is not significant. Tik Tok did that in order to improve the purchase rate, he hoped that the goods announced by everyone would closely match the short video.

Top tip 1 on Tik Tok:

Appropriate topics can help the system accurately locate your video content and recommend more accurate people, which will make the cold start stage more effective. So where is the topic? In fact, you will know after playing Tik Tok. When we release videos, we have a "# topic", which must be used. When we release every Tik Tok content, we must remember to add it, and we must never ignore it. For example, what we do is to wear an account, which is a product promotion account. When we publish the content, we must choose "# wear an account". Before the system judges your topic, you can recommend the video you added to the people who have browsed the topic before, because they like to see through the content of the category, so these people are more accurate people. They have broken through the system's judgment on our video content and directly promoted it to our accurate people, so we can use this topic. We can use the current hot topics to choose hot topics. When there is no suitable topic selection for video content, we can choose hot topics. The traffic on these topics is relatively large, even if the topics themselves are not so accurate with our content, because the traffic on hot topics is very large, it will also bring good traffic in the cold start stage of our works in the early stage. Therefore, this topic function, the boat club community suggests that everyone must remember and use it.

Top tip 2 in Tik Tok:

According to popular festivals and hot events, there are only a few big festivals in China a year, so we must consider in advance when making Tik Tok content. Whether there are any big festivals recently is written on the calendar, and we should make some holiday-related content according to the time. For example, a national holiday like Mid-Autumn Festival is also very popular in Tik Tok. We can make Tik Tok content, moon cakes, the Goddess Chang'e flying to the moon, etc. according to the elements of Mid-Autumn Festival, and we can know the holiday content in advance, and we should prepare it in advance before the festival, so that we can release our program content in advance on the day of the festival or a few days before the festival, and get good traffic.

There is also a hot event, which is different from festivals. Festivals can be known in advance. Events are usually some events that suddenly explode in one day, causing the fire to spread all over Tik Tok in one day. At this time, we have to consider whether the event content can be combined with the event, or even whether our products or things we promote can be directly implanted into the hot event to make some content. For example, the incident of disrespectful pedestrians, the incident of cross-legged dancing, etc. before, we can make some analysis on these incidents, express our views or imitate and spoof them, and get our own traffic from the large heat flow.

Top tip 3 in Tik Tok:

Introduce the explosion. It should be noted here that the introduction is not completely equal to the content, so here we can pay a little attention to the explosion event, such as the previous Britney Spears incident in Chengdu, which is a very hot event, so we can rub a wave of heat. For example, if we make a gourmet account, we can add "Eat this bowl of noodles and leave for Chengdu" in the introduction. For example, if we wear a ride account, we can add "I am wearing a ride, is there a chance to go to Chengdu?" ; For example, if we do street shooting, we can write "Don't go to Chengdu again, all the beautiful women are here!" in the introduction. . Such a brief introduction easily connects us with hot events, so as to get good traffic and comment on this hot event. This method is used by many Tik Tok tubas at present. It has a very strong ability to obtain traffic and the powder absorption effect is also very good.