xiaohongshu APP is located in first-and second-tier cities. There are many young and fashionable men in the circle, mainly sharing all kinds of food, beauty and clothing, and UGC content is very rich. Young people, especially young ladies, can't put it down. Instead of painting Tik Tok, they start to "plant grass" in their spare time. "Where there are many people, there are businessmen". With the increasing popularity of Xiaohongshu and the soaring installed capacity, Xiaohongshu has become a "new position" in Wechat business. Because Xiaohongshu does not allow all kinds of marketing from its launch, and it is not allowed to leave WeChat transactions, all kinds of soft articles and private chats are full of content and comments. Xiaohongshu has a unique drainage method. The content of the course is there. You don't need to publish articles or take photos. You can easily introduce precise powder in Xiaohongshu, make slimming boots, clothes and pants, male products, and shoot investment and financial management, all of which can lead to accurate total flow! The consumer groups of Little Red Books are very high, and the purchase is very strong. In addition, the presentation method of marketing promotion is simple and easy to get started. Let's start with: the first step is to apply for registration: do not forget: Xiaohong book number is set to your W, heart number, and after registration, click one-I-write materials. The second step is the drainage method of Xiaohong book. At this stage, it is very strict for Xiaohong book to leave WeChat number and mobile phone number for advertising or promoting products. If the number of more than 1, powder is said to be banned, it is forbidden to leave WeChat number privately, which is very close to the abandoned number. The drainage introduction is inside. Then we can connect to the service platform and apply for registration of a public company, a public company, a public company, a Sina company, a Weibo company, a micro company, and a letter with the same names. In short, others can find you by searching, and remember not to share the same name. Speaking of the promotion methods of little red books, they are actually very diverse. When I first studied Little Red Book, I paid attention to more than a dozen numbers, especially the development trend in the later period. After more than two months of follow-up research, I found that most of the numbers ended only after being updated once or twice, with single digits of fans, but a few insisted on updating, and the number of fans was rising, and the best one had reached more than 5. This shows that doing little red books, like WeChat WeChat official account, requires long-term and continuous output of content. But the most common and widely used promotion methods are the following four: S-level amateur notes, big coffee planting trees, keyword ranking and drop-down advertising words. 1. S-level amateur notes put it bluntly, that is to say, the notes published by ordinary people in Little Red Books are not very effective compared with drainage methods, but because they are brand images created by situations, they are very close to most people in strangeness. Generally, the cost of S-class amateur handwriting is low, and the cost budget is relatively easy to manipulate, so it is more suitable for the store of brand bag to be used for marketing promotion and application. 2. Compared with the S-level amateur notes, the big-name star KOL has a huge total flow and attention, and has a strong operational ability. Therefore, it is necessary to improve the brand reputation quickly if it is applied. 3. In the promotion method of keyword ranking, the general price depends on the keywords. It must be noted that in the case of doing keywords, you can try to do 1-2 notes first, and then test the reliability of the ranking. 4. Drop-down words advertising words Speaking of a lot of drop-down words, people may feel unfamiliar, but for those who usually go online, you must have seen the drop-down words. In terms of comprehensiveness, the marketing and promotion of drop-down words advertising words is very cost-effective. Generally, the marketing promotion of drop-down advertising words can see the actual effect within 24 hours to seven days, and the information popped up in the input box has a hidden official website for endorsement, and it can be maintained in many ways in the middle and late stages, and the actual effect can be maintained for a month. This is aimed at the short board of drainage method. If you want to further turn your own goods or brand bags into explosives, or the stores of popular brands are very easy to use. However, we should pay attention to the fact that the number of notes accumulated by ourselves is limited, and the actual effect of blindly following the trend to do the drop-down word drainage method is not very good. After talking about the promotion method of Little Red Book, let's talk about the precautions for writing Little Red Book. After all, doing a good job in notes is the basis of all marketing promotion. I think the high-quality originality of Little Red Book should be like this: there is a topic that can arouse everyone's interest, such as "wearing" and "fashion". You can choose more beautiful pictures and dry goods, which can especially solve the current needs of customers. At the same time, Xiaohongshu now has the function of sharing short videos, and the one above Tik Tok can also be moved to use. 1. Pay attention to the keyword layout. There is no doubt that keywords should be added to the topic of a note. In addition, keywords should be added as effectively as possible in the beginning of the paragraph and the beginning of the sentence. In addition to writing around keywords, you can set more relevant keywords appropriately. In the setting method, use "category name function setting" or "category name group setting", which is related to the Baidu collection and ranking of Little Red Books, and can help your handwriting get the opportunity to show as far as possible. 2. The photos of the original _ and the photos and the contents of the original _ are the basics of Xiaohongshu's notes. Put the photos of the original _ before the contents, because a clear and high-quality original _ photo attracts the attention of young people more than a text. Although there are not too many rules on the text quality of handwritten notes, articles should be written around keywords, and the correct relationship between people and the normality of article content should be ensured. How to be popular? This problem puzzles every little red book user. We finally wrote a dry goods sharing article that we thought was good, but we were still behind in the topic search, and we were unwilling to complain that the platform didn't know the goods. In fact, the method was just useless. The weight mechanism of Little Red Book is very simple, just three points: 1. The longer the account registration time, the more stable the cycle of updating notes, and the greater the chance of being recommended. 2. Little Red Book has the function of "Little Sweet Potato" in it. It can improve the level of "Little Sweet Potato" by actively completing tasks in the growing system. The higher the level, the higher the account weight. 3. The more active the published content is, the easier it is to become a blast, and it is very easy to increase the weight of your account, which will be given priority in the next sharing. The above are some summaries of our promotion methods and problems that should be paid attention to when writing notes. Of course, if you want to do a good job in marketing and promotion of Little Red Book, you can maintain it not only by doing a good job in handwriting or choosing the right promotion method, but also by paying attention to the problems in marketing and promotion, and the maintenance of handwriting in the middle and late stages, which are also technical, so I won't talk much about it here. In a word, if you want to do a good job in the marketing and promotion of Little Red Books, you can definitely get twice the result with half the effort by learning more promotion skills of Little Red Books. Finally, I want to say: in this "traffic is king" Internet, the stricter the rules, the easier it is to gather more high-quality customers. Doing a good job in the operation of Xiaohongshu is both painful and simple: insisting on long-term high-quality "planting grass" and other online multi-channel parallel promotion are the only way for Xiaohongshu to grow, and I also wish all the friends in the operation of Xiaohongshu all the best. Come on!