Holiland was founded in 1992, which is a well-known cake brand under Beijing Holiland Enterprise Investment Management Co., Ltd., Weiduomei is a chain baking brand under Beijing Weiduomei Food Co., Ltd., and Holiland has more than 1000 stores nationwide; Wedome has 369 stores.

Weiduomei's main products include cakes, bread, coffee, Chinese and western snacks, moon cakes, zongzi and so on. Later, it expanded to include French bread, biscuits, old lady cakes, egg tarts, cheesecakes and chocolate cakes.