(A) the urgency of the development of health care industry in our city.
Leshan has entered a seriously aging society before the national average, but the development of old-age care institutions is seriously lagging behind. According to statistics, at the end of 20 13, there were only 10 welfare homes at the city and county levels, with only 2,549 beds, and only 3.4 beds per 1,000 elderly people, which is lower than the national average of 7 beds per 1,000 people. One bed is hard to find. Cardiovascular and cerebrovascular diseases such as hypertension, diabetes, chronic bronchitis and emphysema are common diseases in the elderly over 60 years old. The incidence of hypertension is 1 1.38% in the elderly over 60 years old, and 17% in the elderly over 70 years old. Cardiovascular and cerebrovascular diseases can easily lead to paraplegia, hemiplegia and respiratory failure, resulting in a large number of disabled elderly people. However, among the existing old-age care institutions in our city, the institutions that can combine medical care with nursing care are still blank and need to be developed and built urgently, which is an unavoidable problem that the current government needs to solve urgently.
(2)? Three-phase superposition? Forced the industrial transformation of our city, the medical and health care industry is facing unprecedented development opportunities.
At present, China's economy is in the period of speed-up shift, structural adjustment pain and early stimulus policy digestion. Three-phase superposition? The economic downturn is a great challenge for local governments. Leshan has always been highly industrialized, but with the profound changes in the domestic economic situation, the ability of the secondary industry to absorb resources, especially the ability to accommodate labor employment, is declining. Some manufacturing industries, including steel and cement, are relatively saturated, and the harsh reality of high energy consumption and low profits has objectively affected the development of the tertiary industry? Make way? The role of. With the continuous rise of China's national economy and the accelerated formation of an aging society, the health care and pension industry associated with tourism has great potential. International laws show that when a country's per capita gdp reaches 7000 dollars, conventional medical care will be upgraded to enjoyment-oriented and health-oriented medical care, and the consumer market of health products and services will achieve rapid development. In 20 14, the per capita gdp of China has reached 7485 USD, which indicates the arrival of the era of healthy consumption blowout.
At present, both national and provincial levels attach great importance to the development of the health care industry. 20 13 the State Council successively issued several documents such as the State Council's opinions on promoting the development of health service industry and the State Council's opinions on accelerating the development of aged care service industry. 20 14 Sichuan province issued the plan for promoting the development of five emerging pilot service industries in Sichuan province, and formulated the plan for the development of the aged health service industry in Sichuan province (20 15-2020) to build a comprehensive service system with Chengde Mian as the core. One area, two pieces and three belts? Strategic model of health service industry. From the central government to the local government, the macro guidance and landing policy support for the health service industry are in full swing, aiming to quickly tap and stimulate the development potential of this industry and form new economic growth hotspots. It can be predicted that the health service industry will usher in a period of strategic opportunities with explosive growth.
(3) A large amount of social capital is aimed at the healthy pension industry, which has opened an important market for transformation and upgrading.
At present, China's economy is in a downturn, many social capitals are suffering from nowhere to invest, and a large number of idle capitals are seeking a way out. Many private entrepreneurs, real estate developers and private hospitals are generally optimistic about the huge market of medical care and plan to invest in the pension industry. Leshan, with world-class leisure tourism resources, is a veritable tourism resource-rich area, integrating famous mountains, famous buddhas, famous cities and celebrities. It is one of the four world natural and cultural heritage sites in China. Landscape culture, intangible culture, folk culture, Buddhist culture, celebrity culture and gourmet culture complement each other, and their recreational resources are of first-class quality, which has high tourism value in developing healthy old-age services.
At present, the city's health care industry is facing unclear overall planning and insufficient coordination; The introduction of policies is not in place and the implementation is not strong enough; The bottleneck of land use is serious, and the development of pension institutions is difficult; Insufficient investment in the health care service industry, and the contradiction between supply and demand is prominent; The distribution of medical and health resources is uneven, and there is a lack of professionals. How does Leshan win the first place in the process of the transformation from industrial economy to service economy and from traditional industries to emerging industries? We believe that relying on the city's unique tourism resources, turning difficulties into motivation, and taking the development of healthy old-age care services as the No.1 project with the help of the policy spring will surely become an important breakthrough in Leshan's industrial transformation and upgrading. As long as the government follows the trend, it is not difficult to immediately introduce incentive policies to solve the problem of capital investment, which can not only reduce the financial pressure of the government, but also promote the win-win situation of the simultaneous development of the pension industry and the tertiary industry.
Two, suggestions for the development of the city's health industry
(a) strive to bring Leshan into the province? One area, two pieces and three belts? Develop the layout and become an important pilot city for the health care industry. At present, the provincial government has formulated the province's? One area, two pieces and three belts? With Chengdu as the core, Deyang and Mianyang as the core areas of innovation and development, with the demonstration films of the integration of southern Sichuan and northeastern Sichuan, the development pattern of the old-age health care industry is mainly based on the Panxi Sunshine Health Care Industry Development Zone, the Qinba Ecological Forest Service Development Zone and the Western Sichuan National Characteristic Health Care Industry Development Zone. Dujiangyan and Panzhihua in Sichuan, including Hongya in Meishan, are all ahead of Leshan, and they all play the brand of Kangyang in line with their respective regional characteristics, such as Taoist Kangyang in Dujiangyan, Panxi Sunshine City in Panzhihua and Hongya Forest Resort. It is suggested that the Municipal Party Committee and the Municipal Government attach great importance to the docking of Leshan's health care industry with the development layout of the provincial party committee and government, position Leshan as an important part of accelerating the development of modern service industry in our city, an important starting point for promoting the transformation and upgrading of economic structure, and an important support for realizing the roof of the world and sustainable development, and strive to build Leshan into a demonstration film for the integration and development of southern Sichuan and a pilot city for the development zone of health care service industry with ethnic characteristics in western Sichuan. In order to obtain the support of policies, funds, land and talents that can give our city the development of health care industry. As soon as possible, we will study and try out the index system of health care industry, provide important reference and basis for improving the development plan of health care industry in our province, and promote the bold experiment and innovation of national health care industry policies in our city.
(two) overall planning and layout, accurately positioning Leshan medical care and health care format, to provide scientific basis and support for the development of health care services in our city. One in our city? Thirteenth Five-Year Plan? In planning, coordinate the planning and connection of the construction of old-age care institutions and medical institutions, and improve the layout planning of medical care and old-age care; Overall planning of medical and pension facilities; Scientific layout of medical care combined with construction land planning. Accurately locate Leshan's pension format, take home pension, community pension and township pension network service platform as one piece, and then take the combination of medical care and health care as another piece to formulate development plans respectively. Judging from China's national conditions, home-based care for the aged will remain the main way of providing for the aged for a long time. Therefore, how to establish a community and township network service platform for the aged as soon as possible and effectively serve the elderly at home is a top priority, and it is also the development direction with government investment as the main body. The first is to improve the land supply policy. Incorporate all kinds of land for the construction of old-age service facilities into the overall urban land use planning and the annual construction land supply plan. Secondly, improve the financial investment policy. According to the number of middle-aged and elderly people in the registered population in the previous year, counties and districts rationally arrange funds for old-age services, which are included in the annual budget at the same level, and gradually increase investment according to development needs; Promote the government to purchase services, jobs, professional and intermediary services, and give full or partial subsidies to the social services necessary for home-based care. Finally, finish it as soon as possible? Measures for funding private pension institutions in this Municipality? 、? Measures for subsidies for the construction and operation of nursing homes in this Municipality? 、? Measures for the implementation of home care services in this Municipality? As well as the subsidy policy for the elderly and disabled elderly, strengthen policy-driven and provide strong support. The second is to design the development of the health care service industry in our city? Road map? And then what? Timetable? . Referring to the successful models of domestic and foreign health care industries, they all have their own regional characteristics, such as Montreux, Seoul, Sun City, the capital of retirement and recuperation, and Sanya's compound holiday community. Should Leshan regard the health industry as the whole service industry? Industrial chip? According to the characteristics of building an international tourism destination, the radiation pension industry aims to build a regional international health theme new city and a global health industry ecosystem, which can be detailed as follows? Buddhist retreat capital? . It is not only based on its own characteristics and advantages, but also different from Dujiangyan and Panzhihua's health theme. According to the resource endowment and characteristics, the whole region can be divided into TCM rehabilitation area, Buddhist retreat area, pastoral leisure area and Yi customs area.
(3) Relying on the popularity of Chinese herbal medicines in Emei Mountain, taking TCM health preservation as the breakthrough of medical care industry in our city. Our city has a good foundation in the development of medicine itself. In terms of health care industry, we should focus on building a regional brand of Chinese herbal medicines in Emei Mountain, and vigorously develop health service industrial clusters such as Chinese medicine health preservation, Buddhist retreat, education and training, healthy residence, conferences and exhibitions. We can learn from the experience of Montreux, a famous medical and health city in Switzerland. Montreux develops high-end medical and health tourism projects with the help of the birthplace of sheep placenta. Its anti-aging sheep placenta is world-renowned, receiving nearly 30 thousand high-end people every year, and the per capita consumption exceeds one million Swiss francs. The theme of TCM health care can be combined with the biomedical innovation research and development base, vigorously develop TCM health care projects or the cultivation and appreciation of Chinese herbal medicine species, and give play to the advantages of TCM in health conditioning, sub-health recovery and chronic disease prevention and treatment. Anti-aging and preventive treatment? The promotion concept, actively carry out Chinese medicine (medicine) health care and conditioning services, and provide high-end brand Chinese medicine support for healthy old-age care. Establish a research and development base for medicated diet health care and pension industry. Develop a variety of medicated diets and Chinese herbal pieces with anti-aging, anti-angiosclerosis, lipid-lowering and weight-reducing, intelligence-improving and calcium-supplementing functions, and vigorously develop the medicated diet health care industry. Encourage research and development of other health products, daily necessities, food additives and other green products based on traditional Chinese medicine, form a green industrial chain, and build Emei Mountain into a brand area of traditional Chinese medicine.
(4) Actively promote the development mode of combining medical care with nursing care. The integration of medical care and nursing care is the trend and focus of the development of healthy pension industry. At present, many enterprises and private hospitals in our city are planning and implementing. Should the government strongly support the reality of building a city? Combination of medical care and nursing? Yang Kang's industrial development model. First, vigorously introduce support policies to encourage and support? Combination of medical care and nursing? At the same time, continue to encourage medical institutions to enter the community and establish community rehabilitation service centers; The second is to improve the medical insurance system. Combination of medical care and nursing? The inclusion of old-age care institutions in the scope of medical insurance is determined by the health department? Combination of medical care and nursing? When an old-age care institution becomes a medical institution, the civil affairs department will confirm its non-profit and incorporate it into medical insurance, encourage qualified medical institutions to provide diversified old-age care services, and vigorously promote its establishment? Combination of medical care and nursing? System; The third is to take measures to eliminate obstacles to the integration of medical care and nursing. The biggest obstacle to the integration of medical care and nursing care is that the current medical insurance policy does not support the medical services in the old-age care institutions, and it is not feasible to charge according to the long hospitalization time and high per capita expenses, and it is not affordable for individuals without reimbursement according to outpatient services. Therefore, we should revise the medical insurance payment policy, remove obstacles and promote the integration of medical care and nursing.
(five) increase financial support for the health care industry and encourage social capital to participate. First, it is suggested that the old-age medical service system should be gradually incorporated into the special plan for social welfare construction, increase financial input, expand the scale of rehabilitation institutions, and improve the subsidy standards for rehabilitation institutions; The second is to encourage private capital to enter the health care industry. On the basis of raising the subsidy standard with reference to state-owned health care institutions, we will further improve preferential policies in land use and taxation, and form a competitive and open health care service market. Encourage the society to absorb private funds to build health care service institutions, and encourage Leshan to build a health care base with other places in the province to build a health care industry chain; The third is to test and innovate the financial system and explore the establishment? Pension bank? Realize the cooperation between pension institutions and financial and insurance institutions, and serve the development of Leshan health care industry with a more open and market-oriented financial system.
(six) vigorously introduce high-end brand health care institutions to enhance core competitiveness. Dujiangyan introduced key projects of health care in the development of health care industry, and signed contracts with Austrian anti-aging cooperative medical care, Shanghai Southern Genetic Testing and Beijing Daji Kang Ming Medical Equipment Company. Western health service industry research and development base? 、? World medical tourism leisure and holiday destination? The same heavyweight brand of Yang Kang. Another example is the introduction of Peking Union Medical College Hospital and 30 1 PLA Hospital in Sanya, Hainan, which greatly promoted the development of the local medical and health tourism market. It is suggested that Leshan should strengthen cooperation with first-class hospitals inside and outside the province, such as west china hospital and provincial hospitals, and introduce advanced medical equipment and talents by establishing branches or experts to improve the level of rehabilitation services. At the same time, actively carry out investment docking with well-known amusement enterprises at home and abroad, and strive for amusement projects with international brands to settle in Leshan, which will greatly enhance the core competitiveness of Leshan amusement industry. As the medical and health care industry is a new industry, the required talents involve many professions and fields such as medical treatment, finance, tourism and health preservation. It is suggested that local vocational and technical colleges or institutions of higher learning should be encouraged to set up specialized courses? Major Yang Kang? Courses, actively cultivate multi-level and multi-professional talents, and effectively strengthen the professional talent reserve. At the same time, increase the retraining of existing health service practitioners and improve the level of medical services.
(7) Combine creative experience, participatory tourism and entertainment industry, and turn some sightseeing tours into staged and long-term residential care. What is Yang Kang industry? Healthy pension? , integrating tourism, leisure, health care and old-age care. Affected by seasons, climate and other factors, some rural tourism is short-term and one-off tourism. It is suggested to build amusement industry development bases or amusement institutions, create creative experience or participatory tourism, and turn some sightseeing tours into staged and long-term homestays. For example, when establishing Yang Kang base, add projects or experiences that can participate in breeding and planting, so that Yang Kang personnel want to stay and can stay for a long time. At the same time, the urban social security fund can also be used for the construction of rehabilitation bases to solve the problem that there is no land and focus for urban old-age care, and rural resources can be used to solve the problem of old-age care. Through the common development of tourism and entertainment industry, the sustainable development of service industry can be promoted.