Naming methods of individual restaurants
1. Homophonic nomenclature of catering companies.
It seems to be a coincidence to name a shop in this way, but in fact it has ulterior motives and makes people interesting to read. For example, a Shanghai boss, Yu Pinghan, named the store "Yu Conscience Pharmacy", which is just homophonic with "conscience" in pronunciation, which makes the public feel that the boss is sincere in doing business without making money.
2. Naming method of catering company logo.
Logo naming method mainly highlights the distinctive characteristics of enterprise companies according to physical objects. Now it has developed into a part of the international enterprise identification system. The famous black monkey hat shop made a wooden black monkey as its door to show its historical tradition and distinguish it from other hat shops.
3. Named after the taste of the catering company.
Some restaurants not only have surnames and regions, but also try to highlight their own business contents and specific flavor characteristics. For example, "Old Beijing Zhajiang Noodles King" serving old Beijing pasta, "Jinshan Town Chongqing Hotpot City" serving authentic Sichuan cuisine, and "Kutokuhayashi Vegetarian Restaurant", customers will clearly understand that this is a vegetarian restaurant.
Classical case analysis of naming individual restaurants
(1) Xinghua Building
The dessert shop opened by Cantonese "Shengzai" was established in the first year of Xianfeng in Qing Dynasty (185 1), and now it is a famous Cantonese chef in Shencheng. Xinghualou moon cake brand rose in the early 20th century, with unique formula, exquisite craftsmanship and deep-rooted brand. 2065438+On March 6th, 2007, Shanghai and Tomb-Sweeping Day are approaching, and the time-honored "Xinghualou" has once again become a hot commodity. On the morning of the same day, in front of the main store of "Xinghualou" on Fuzhou Road, the citizens queuing to buy the Youth League all the way from the store to the sidewalk, and the 100-meter long queue all the way to the side of the cultural and commercial building.
② South Beauty
It is the brand of international catering service management company. South Beauty was founded in 2000. Since its establishment, South Beauty has been following the core spirit of innovation, development, taste and health, and constantly pursuing brand innovation and breakthrough, from the first restaurant in Guo Mao to Beijing, Shanghai, Tianjin, Wuhan, Chengdu, Shenzhen, Suzhou and Qingdao.
A complete list of individual restaurant names
Wang Pin Qianwei Gourmet Zhou Ji
Global Asia, green health, thoroughness and leisure.
Yi Jia, Cai Qing, Feng Yuan and Wang Wei.
Jiadun, Le Jia, Zhongyue, Mainland China.
Nutrilite, Enoch, Vegetarian, Han Wei.
Conway, Ji Xiang, Kuruan, Longchang
Dong Yun, Ruikai, Lufeng and Wei Zi.
You can also click on the customer service at the bottom to inquire about the eight-character name, Zhouyi name, company store name and baby name. We will give the baby a good name for good luck according to the date and time of birth!