1. What should you pay attention to when making copywriting for the product details page of the website?

First of all, you must be able to make pictures. You must be proficient in software such as PS. If you are not very good at it, If you are proficient, I suggest you learn it. The first impression given to customers must be beautiful and highlight the characteristics of the store. It is one of the most important factors affecting store traffic (user clicks = product display * click rate).

Secondly, we must pay attention to the two display effects on the PC side and the mobile side. A picture made on a computer may look just right on the computer, but it will be smaller when viewed on a mobile phone, so it must be designed with two operational ideas.

Then, write copy based on the characteristics of the product. The title of the product is consistent with the characteristics of the product. If you click on the product and find that it does not match the description of the title, your click-through rate will be high, but the conversion will be low. Very low. 2. How to design an attractive detail page when opening an online store

I am honored to recommend it to you and edit how to design it for you as follows:● Product pictures---you must know that after customers arrive at your product details page, the first What attracts their attention is pictures. Put model pictures, scene pictures, tile pictures, detail pictures, etc. on your product details page so that customers can have an immersive feeling and understand every aspect of the product. Just one detail and you will succeed ● Copywriting --- If you can attract customers after reading the pictures, they will look at your product details. Be careful to set up some opening discounts, free coupons for orders, limited time sales, only a few left. Words such as parts and so on make customers feel that they will lose money if they don't place an order today, making customers have the urge to place an order immediately.

● Selling Points---If the above is not enough to impress customers, then you need your selling point pictures to add points to your products. Set the corresponding ones according to the products you sell. The selling point map gives customers a reason to place an order. Some customers may be short of your last push. ●Basic product introduction---Some customers may not be overwhelmed by your temptations. They may be more rational buyers. Therefore, our product introduction needs to let customers understand every aspect of it in detail. Details, materials, colors, sizes and other materials that you think can help customers choose. 5. Screenshots of other buyers’ comments or comparisons with other products. You must know that what you say is good may not necessarily be really good, but Others say yes, which makes people believe it even more.

Posting a screenshot of the buyer’s show or a buyer’s positive review will make customers more convinced, and then add a comparison chart with other similar products to prove our product. It is indeed much better than their products, so this list is basically complete. ● Related products---You can’t just do a one-time deal when doing business. Try to add some renderings and recommendations of this product and other related products at the end. Try to choose the more popular ones to drive the sales of other products. It’s really not possible. If so, put the most cost-effective products in your store to increase sales.

● After-sales---Some people may ask, what is the relationship between product details and after-sales? Well, this is still related to something. For example, where your product is shipped with free shipping, where it is not, how much the shipping is, and how many days after the subsequent purchase can be returned or exchanged, etc., you need to indicate it to reduce the follow-up. No need to bother! Hope this helps! Thank you (adopt) and wish you a happy life. 3. How to write copywriting to attract buyers’ attention when opening a Taobao online store

A good promotion plan can make your sales data rise sharply, but this requires skills and a good design layout. , there must also be written expressions that can persuade buyers to buy, which is what we call event copywriting.

So how should copywriting be created? What should we pay attention to? How to write copywriting that makes people want to buy more when opening an online store? The first point is that the copywriting to open an online store must highlight the key points in the theme, so that buyers can know what you want to express at a glance. For example, some buyers will write like this on their own forums: Forum sharing , discounts and surprises. This concise and clear message allows buyers to know at a glance that they can get discounts and rewards just by sharing.

The second point is that the copywriting you write when opening an online store must be targeted. Today’s era pays attention to efficiency. People will not stop and appreciate your “beautiful work” so seriously. They will only absorb what they need. Information, therefore, when writing copywriting for an online store, you must provide more information in a shorter time, so that buyers can be attracted by your essence information at once, then it can be said that your promotional activities are relatively successful. , open an online store and write copy. Simply put, if you can express a sentence in ten words, then you must not express it in eleven words. And after you finish writing, you should also pay attention to whether the sentences are smooth and whether all the meanings to be expressed are complete. Refine it and try to use as few words as possible.

The third point is that the copywriting for opening an online store has another characteristic, that is, it must make buyers feel that the opportunity is too late to miss, or that they will no longer be able to buy it soon. Generally speaking, It is said that consumers who shop online will shop around to see which one has higher reviews, higher sales volume, lower price, etc.

Therefore, what you have to do is to let buyers lock their target as soon as they enter your store, create a sense of urgency, and highlight the discount period so that consumers can quickly see this information and think that they will no longer be able to buy it.

Even if he doesn’t buy it, he will always pay attention to your store. The fourth point is that in addition to creating a sense of urgency, it is also necessary to create a sense of dignity. When opening an online store, the buyer must truly feel that he is really getting a discount, so that he is likely to make a second purchase. times of consumption, if he buys too expensive and sees other buyers buying cheaper than himself when confirming receipt, I believe he will never come to your store again.

When opening an online store, you can also give buyers some store coupons to encourage them to spend again! Moreover, information such as discount cards and discount cards will immediately enhance the customer's sense of dignity. 4. What should be said on the product details page of an online store?

The display of product details is diverse, and products of different categories, grades and styles are very different. For example, the product details of a fashionable women's clothing store are very different. Mainly display model pictures, and the copywriting can be very small. The important thing is to display related products. When women buy clothes, they will think of another one after looking at one. Association is very important. The same goes for high-end brand women's clothing, but the style must be grand. Display relevant authentic descriptions.

For electronic machinery, it is necessary to describe the product in detail, including the basic information of the product, features, uses, functions of various accessories, etc. The pictures should be more refined, as details are more important in this category. , there will be more copywriting. You can design general product details in sections. Just start by arranging them according to the basic information module, product selling point module, product display module, detail display module, and after-sales guarantee announcement module. 5. How online store copywriters use words to attract buyers

1. Understand the products and explore hot spots

There are three main types of text that online store copywriters are responsible for: product introduction text and video text , forum promotion text. No matter what kind of text, their ultimate purpose is to serve the store and attract buyers to purchase in the store.

Therefore, copywriters must have a precise understanding of their products before writing, and do a good job in product target positioning. Describe the products according to the style of the store. If you want buyers to buy your products, what the copywriter has to do is to dig out the hot spots of the product, understand the buyers’ needs, and prescribe the right medicine. Compared with peers, find out what advantages your product has, exploit its strengths and avoid weaknesses, but also be realistic.

Copywriting can make full use of the buyer show to shorten the distance with buyers. What you must pay attention to is that the buyer's show must be authentic and not deceive consumers.

2. The copywriting must be creative

Shop owners often visit forums and say that the articles in the forums are the same, have no freshness, and are not attractive at all. Therefore, the copywriter must use creativity to attract buyers, pay attention to details, and pay attention to details. When writing about planned activities, the copywriter should use imagination to describe the scene. This shows on the other hand that copywriting needs to be recorded at all times, and you must write down any inspiring words in a timely manner. Being good at discovery and feeling are the source of creation.

3. Create feelings and impress people with stories

Different products should give buyers different feelings when presented in words. For simple and fashionable clothing, the text scene should be straightforward, unpretentious and fashionable; for retro literary and artistic products, the text should have a petty bourgeois sentiment and match the music appropriately; for gourmet products, buyers are required to read the text as soon as they see it. I have the urge to take a bite.

4. Combine with popular language and keep up with current events

Why should copywriters master popular language? This is not a movie. But it is undeniable that with the gimmick of words in it, the audience’s attention will be greatly increased. Promoting online platforms is not difficult at all. As long as you capture the hot spots, traffic is not a problem. Therefore, copywriters must master the latest buzzwords, learn to promote, and interact with buyers.

5. Copywriting and art work together

Without text and no pictures to supplement it, no matter how beautiful the thing is, it will be difficult for buyers to imagine it. Therefore, good promotional works cannot be completed by copywriters alone, but require a high degree of cooperation with artists.

When writing, copywriters and artists should always communicate and collaborate with each other. The combination of words and pictures is like telling a story. Only the most beautiful stories can impress buyers.

The work of copywriters is very important, and the promotion of online stores cannot be separated from words. If you want to write text and advertising slogans that attract buyers, copywriters must pay attention to the above things. Only text with stories can attract buyers.

There is never a fixed model or fixed style for copywriting creation. Writers should read more and think more, and read some advertising copywriting from around the world to broaden their minds. I hope you can fall in love with the feeling of inspiring words. 6. How to write Taobao product copy

Nine-square grid:

Write down the nine most prominent advantages of the product, and then think about how to express these advantages more creatively. Able to attract consumers. When writing down these advantages, you can try to read them several times, which is conducive to the divergence of thinking. You can go to top copywriters to find more examples, or you can go to some better brand stores to read their copywriting.

First write some general advertising slogans, which can promote the writing of subsequent copywriting.

Logical sorting:

After placing some points, then arrange the entire page, how to plan the logical way of the details page. The logical way of reading directly determines the advancement or retreat of consumers' curiosity. It is better done on the detail pages of some relatively large stores. If you show your advantages but no one buys, it’s obviously that the selling point is not good enough.

Encourage consumers:

Some well-written copywriting not only displays the advantages, but also turns the advantages into an inspiring sermon, encouraging readers to read I have the urge to place an order. After the logical sequence is determined, a lot of modifications need to be made to enrich and authenticate the content of each advantage, so that consumers will feel like this after reading it.

Reality show:

The so-called reality show is the certification and recognition of the seller. On Taobao, this is generally reflected in seller reviews. You can also prove it through pictures posted by the seller.

Multiple revisions:

Any great work is born after multiple revisions. Many famous works in the world were born in this way. Streamline what should be streamlined, and don’t put it on top of what can be removed. 7. How to write your own product copy

1. Extract the selling point of the product, which is what you think your characteristics are.

2. Compare the market and refine 1 to 2 selling points that are completely different from others, that is, differentiated selling points.

3. Organize the copy around the differentiated selling points to suit consumers’ consumption habits, so that consumers will feel personally and identify with your differentiated selling points, or at least leave a deep impression.

4. Sort out the remaining selling points, or make a comparison with opponents or self-explanation.

5. To sum it up, your products are very unique. I have what others have, or they are slightly better than them, and you also have what others don’t have. Once you have organized your ideas, I believe it will be easy to follow them through. 8. How to write the copy of the baby description

1. Blank thinking method. This is a method that marketers are very familiar with. Find a blank piece of paper. , draw nine spaces, write your specific product in the middle space, and force yourself to write its advantages and benefits in the outer spaces. The advantages of the product are the basic content of your product description.

3. Be focused and summarized. This is a commonly used method in middle school students' compositions. For example, you first list its important selling points and advantages in your first line, and then elaborate on their selling points in the second paragraph, with key points and an outline, connecting the previous and the next. Clear front and back.

4. The copy description should be friendly. After all, online store sales are also a profession in the service industry, and your attitude towards customers should be as sincere as possible. The same applies to online store description text. A different copywriting to please your customers will definitely be abandoned by customers.

5. There should be beautiful pictures as well as copywriting. One of the basic requirements for successfully opening an online store is to have good pictures and text. A good text introduction should be grafted on the visual effects of good pictures. If you describe more, customers will have to rely on subjective imagination to imagine what your product looks like. Then there is no point in reading the copy.

6. It is best to use suggestive text. The copywriting is attractive in the United States, and ultimately you want customers to spend money to buy your product. In physical sales, tentatively asking customers whether to buy can also be used in product descriptions in online stores. For example, you can say " You definitely deserve it." "You might as well take it back and give it a try."

7. The best copywriting for opening an online store is based on facts. Your product description copy can be appropriately exaggerated, but it should be based on hard facts. For example, the price advantage of your product can be known by comparing it with the price of similar competing products.

The awards you receive should also have provenance and cannot be falsified.