Introduction to Zhou Fuyu: Born in 1975 in Hechuan, Chongqing, founder of Zhou Hei Ya.
In 1994, 19-year-old Zhou Fuyu worked in his sister's braised vegetable restaurant.
Every day I get up early and stay up until midnight, braise ducks in the middle of the night, pack and deliver ducks in the morning, buy ducks and slaughter ducks in the afternoon.
I am so busy every day that I often forget to eat.
Repeated day and night like this, exhausted, Zhou Fuyu felt that he could not live like this, as he would never get ahead.
So, he just did it. In 1995, he decided to go it alone and open his own braised vegetable restaurant.
No one would have thought that this small stall of less than 2 meters would become a nationally renowned brand: Zhou Hei Ya.
The taste of Zhou Ji Black Duck is really good, and it quickly became famous. In just one year, Zhou Fufu opened several chain stores in Wuhan, and every store was full!
In the subsequent development of the company, Zhou Fufu's business is getting better and better, and there are more and more copycats of "Zhou Ji Black Duck".
These merchants are mixed, and some of them are shoddy, which has greatly damaged the reputation of "Zhouji Black Duck". Many customers come to ask for returns.
Zhou Fuyu didn't want the business he had finally built to be ruined.
At this time, someone gave him an idea: "Fufu, why don't you apply for a patent and make your own brand trademark." One sentence awakened the dreamer, and the nationally famous braised duck food "Zhou Hei Ya" was born.
With unified logos, unified store decoration, and unified clothing of clerks, Zhou Hei Ya chain stores have appeared in prosperous areas across the country.
Zhou Hei Ya's products are no longer limited to duck, and its derived vegetarian products have also conquered the taste buds of consumers.
Zhou Hei Ya is no longer just a "wild duck", it has turned around and become a well-known brand with nationwide reputation.