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1. What preliminary preparations do I need to make if I want to open a bookstore?

First of all, you need to spend a lot of time thinking about matters related to starting a retail business: initial investment capital and corresponding financial goals, time, labor input, management, necessary social activities, etc.

If you've never worked in a bookstore, start by gaining practical experience.

You can go to a bookstore and apply for a job, even if it's just a temporary help.

Your goal is to do the most trivial things that go into a bookstore's daily routine, including receiving, unpacking, shelving, managing inventory, selling, operating the cash register, wrapping gifts, setting up and tearing down displays, and cleaning.

If you're not willing to experience it for yourself, you might want to think twice about opening a bookstore.

2. How should I judge which areas are suitable for bookstores?

First of all, you need to examine the distribution and operating conditions of existing bookstores in the area. You have two options. One is to take advantage of the situation, that is, choose to be next to a big bookstore or other bookstore gathering area. The other is to choose a blank spot in the distribution of bookstores.

It would be best if the bookstore opened in an area with a good business atmosphere, where the industries operated by neighboring shops and the customers of the bookstore can interact with each other.

If the shop industry around this store location is not compatible with the bookstore, such as a professional street, it is generally not suitable.

Generally speaking, places that are nearby cultural and entertainment venues, commercial office buildings, mature residential communities, university districts, business districts, etc. are all possible locations for opening a store.

Bookstores invested by individual entrepreneurs are generally small in scale, and both mobile and fixed customer flows are very important. Therefore, it is best to choose a community or university area with a large flow of people such as a station, fast food restaurant, theater, etc., and is backed by a stable community readership.

The place.

3. How should I position my bookstore and what factors should I use as a judge?

This is the most important issue faced by store owners. To open a bookstore, you must have a clear market positioning. Characteristics are the life of a bookstore.

For example, a store owner first clarifies the positioning of a bookstore and then purposefully searches for a store location, striving to maximize the target customer group. If a specific store address is already available, the location of the bookstore and the existing and potential consumer groups around it need to be determined.

Choose a business category and establish your own characteristics based on their consumption habits and tastes.

For example, when Shanghai Monsoon Bookstore opens a branch, it will position the bookstore according to the characteristics of the region. The Lotus store is located near a residential area and is designed as a community bookstore, with children's books as its main business; the art store targets nearby areas.

Features such as drama schools and opera houses, and more books on movies and dramas.

Bookstores in university districts should try to avoid too many best-selling books, and books that are too academic near office buildings will not sell easily. A highly professional bookstore will get twice the result with half the effort if it is opened near relevant places.

Near residential areas, a bookstore mainly for rentals and supplemented by leisure and entertainment magazines can also be popular; in supermarkets, books on beauty, food, leisure and other lifestyle categories are often popular; in areas where migrant workers gather, most of the best-selling books are various

Magazines, martial arts, romance books, etc.; around colleges and universities, academic books on humanities and social sciences can be the main ones.

In addition, unique content positioning can often attract good business.

4. What aspects should I pay attention to when choosing a good store?

The quality of the location affects the ease of future operations, so choosing a good business location is crucial.

The shop owner must make the following key points to understand the internal conditions of the store: Area size: Is the gap between the desired business area and the actual area acceptable? If it is too small, it will limit the characteristics of the bookstore to be operated; if it is too large, it will cause waste and unnecessary payment.

Rent will also make consumers feel that the product is empty and insufficient in the future.

At the same time, we should also pay attention to the smaller the gap between the rented area and the actual used area, the better. There are many high-rise buildings that take up a large proportion of public space, causing the actual rent per square meter to increase a lot, which is not economical.

Floor: If the location chosen by the store owner is not on the first floor, will the height of the floor restrict consumers' willingness to visit the store? For example, if you want to open a theme bookstore, the impact of this restriction will be very small. If you want to open a

For general bookstores, the impact is huge.

In addition, it is also critical to consider the impact of the business type and business form downstairs on the bookstore.

Floor division: For a bookstore, if the usable area is less than 1,000 square meters, it should be on the same floor as much as possible. If it is divided into layers, it should not exceed three floors. If the floors can be selected, the order is first floor, second floor, and underground first floor.

Three floors.

Because when the area of ??the bookstore is not too large, too many different floors will make the store feel fragmented and incomplete, and will also make people feel oppressed by the small space, and the operating and management costs will also increase.

Building structure: The condition of the building itself often affects the cost of decoration and future maintenance and repair costs.

If the building in the location is an old building, you must first understand the safety of the building itself, whether the decoration design will overwhelm the building; what are its supporting facilities, whether they need to be repaired or replaced, water supply, drainage, and sewage pipelines

, circuit pipelines, and capacitance conditions must be thoroughly understood.