Five planning schemes for anniversary activities

In order to ensure that activities can be carried out correctly, it is often necessary to prepare an activity plan in advance, which is a written plan for an activity. So how should the activity plan be formulated properly? The following is my carefully organized plan for anniversary activities. Welcome to read it. I hope you will like it.

planning scheme of anniversary activities 1

1. Theme of the activities

"Love the X anniversary, give back with gratitude"

The drugstore anniversary activities can choose to play emotional cards and launch a series of preferential activities and public welfare activities around the theme of the activities. The former is to increase passenger flow and increase sales; The latter is to establish a good image of enterprises among community residents and win the loyalty of customers.

II. Contents of activities

(1) Free items

1. Free blood sugar test and blood pressure test

2. Customers born on the day of the celebration can receive 66 yuan vouchers with a copy of their ID cards. The vouchers have no restrictions on their use conditions and can be fully deducted without change.

3. In conjunction with nearby community hospitals, customers can go to the hospital for free physical examination with the invitation letter issued by the pharmacy.

(2) preferential items

1. Discount, you have the final say: during the activity, customers who buy goods in pharmacies can specify a product and enjoy a discount of 8.8%, thus avoiding the phenomenon that discounted drugs are not used by customers, but the drugs used by customers are not discounted, so that customers can really enjoy the benefits.

2. The price is up to you: during the activity, a commonly used medicine is launched every day, and customers can specify the price at will between 1 yuan and 1 yuan.

3. As long as customers enter the store, they will send 5 yuan electronic coins, which can be used in special health care products and medical devices. Electronic coins can be used to arrive in 5 yuan in 2 yuan, 8 yuan in 3 yuan and 12 yuan in 4 yuan ... The validity period of electronic coins is one month, but they are only issued during the activities.

(3) Public welfare projects

On the anniversary day, the pharmacy can set up a small stage at the door, and the pharmacy clerk will perform his own entertainment programs, such as songs, dances, sketches, etc., for the lonely elderly in the community, and at the same time, the pharmacy members and community residents should be invited to participate.

3. Publicity and promotion

1. Distribute DM bills to community residents near pharmacies, and design a practical manual to introduce the prevention of some common simple diseases and life reminders.

2. put up posters and banners in prominent positions in various communities to play out the theme of the celebration.

3. The publicity department of public welfare projects should unite with the neighborhood committees nearby.

4. store arches, POP posters, x-stands, ink painting, flag hanging and other publicity as well as radio publicity to create a festive atmosphere from visual and auditory aspects.

5. website promotion

6. wechat promotion, public platform publishing activity information, all employees' circle of friends sharing

7. SMS promotion

8. telephone promotion

4. Precautions

1. The quantity, place and completion time of all materials should be clear and completed in strict accordance with the time node.

2. The division of labor among personnel is clear and clear, and training is conducted before actual combat.

3. The specific activity flow and arrangement should be as detailed as possible, and it is best to rehearse in advance to find problems in time.

4. ensure that the number of products participating in the promotion is sufficient.

5. Strong execution.

V. Editor's Summary

Only when pharmacies step out of the role of "selling drugs" and link their operations with customers' health can they attract and retain customers. Therefore, the anniversary celebration of pharmacies should not go into the misunderstanding of taking pharmacies as the center. We should design activities from the standpoint of customers and provide them with affordable or public welfare activities, so as to enhance the brand and highlight the sense of social responsibility. Customers are becoming more and more rational, and pharmacies will only disgust customers by fighting a price war on the anniversary. Planning scheme of anniversary activities 2

1. Theme of the event

Charming Huahai, unlimited excitement

2. Purpose of the event

1. Promote Huahai Hotel, build momentum, establish brand and shape image.

2. Improve economic value and social value and increase its popularity and influence.

3. To gather popularity for Huahai Hotel, use effective and powerful publicity offensive to form a strong publicity focus and a public relations system in the eyes of the media.

4. On the occasion of the fifth anniversary of the opening of Huahai Hotel, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Huahai Hotel, stabilize and consolidate old customers, conduct emotional marketing and cultivate customer loyalty.

Third, the activity requires

festive site layout, which sets off a relaxed, cheerful and lively atmosphere as a whole. Focus on the grand, generous and festive atmosphere.

4. Pre-event publicity

1. Media selection: Urban Evening News magazine, taxi media, bus body advertisements and bus stop advertisements.

2. Role of the media: Invite all media to make all-round reports on Huahai Hotel, and cooperate with outdoor advertisements to enhance the visibility of the hotel and let more people know about Huahai Hotel.

3. Implementation plan of media promotion:

(1) On the day of the event, please put the main media "Urban Evening News" magazine in a conspicuous position, report the whole event, dig deep into its potential news value, and report continuously afterwards, so that Huahai Hotel will become the focus of public discussion.

(2) Use vivid advertising pictures on bus bodies, bus billboards and taxi advertisements to announce the festive atmosphere of hotel activities and brand communication to the public. The advertisements highlight the momentum and fashion elements. The billboards at bus stops should be selected in busy areas (such as railway stations, pedestrian streets, etc., crowded with people) to reflect the characteristics, style and culture of the hotel.

4. VIPs' invitations and gifts

(1) Invitations must be sent three days before the anniversary celebration and confirmed by telephone one day in advance.

(2) Gifts should have hotel characteristics, commemorative value, noble taste, beautiful appearance and practical value. (e.g. lighters with hotel names printed on them, mobile phone bags, etc.)

(3) Required materials: leaders' speeches, hotel promotional materials, host's speeches, and specific implementation of activities.

V. Main contents of the event

1. Invite guests from Brother Group, major hotel customers, old customers and cooperative units to participate in the anniversary celebration.

2. Contact local TV stations to report and invite hotels in the same industry to celebrate.

3. Layout of the hotel's internal and external environment.

4. The 5th anniversary celebration of the hotel will be held in front of the hotel. (ribbon-cutting, leader's speech, general manager's thank-you speech)

5. Review the photos and activities of the fifth anniversary hotel. (various promotions, flag-raising ceremony, anniversary party of the hotel, etc.) 6. Cultural performances of the hotel

6. Layout of the hotel's internal and external environment

(1) Layout in front of the main entrance.

1. put a red carpet in front of the main entrance.

2. Put a formal podium in front of the main entrance, and put flowers on the podium.

3. plant colorful flags around the parking lot.

4. Place a 12m colored arch at the entrance.

5. Two hydrogen balloons are placed on both sides of the hotel entrance, and two hydrogen balloons are placed in the open space at the entrance in front of the building.

(II) Layout in the lobby

1. Two flower baskets are placed on the reception desk in the lobby.

2. Spread a red carpet from the lobby entrance to the elevator entrance.

3. Plants are placed on both sides of the elevator entrance.

4. Prepare 6 flower baskets and place them at the door to fill the vacancy.

5. The interior of the hotel is decorated with golden flashing lights and decorated with colorful balloons to highlight the festive atmosphere.

VII. Activity arrangement

(I) Ribbon cutting process

(II) Specific arrangement

1. Reception planning and preparation period

(1) Program collection: The program group is responsible for adopting the programs coordinated and determined by the etiquette company to determine two presenters.

(2) Pre-publicity: the planning service department is responsible;

(3) stage determination: the planning service department is responsible for organizing the layout according to the stage requirements.

(4) Goods purchase and venue determination: The logistics team is responsible for it, and it must be completed the day before the reception.

(5) determine the list of people attending the reception: the logistics team is responsible for making the list one week before the reception.

2. venue: banquet hall on the third floor of the hotel.

3. Reception process

(1) Guests enter and sign in from 19: to 19: 3;

(2) The host announces the start of the ceremony at 2: ;

(3) Speech by the general manager and guests from 2: 35 to 2: 4;

(4) 2: 45-21: 5, wonderful cultural performances, lottery;

(5) Free dance time from 21: 15 to 23: .

4. Specific arrangement of the program

(1) Background music will be played at 19: , and the hostesses, staff and articles are all in place.

(2) At 19: 3, the hostess guided the guests to their seats.

(3) At 2: , the host announced the ceremony and introduced the leaders, guests and news media.

(4) The first program is at 2: 3. (Opening Dance)

(5) Speech by the General Manager at 2: 35.

(6) Speech by guest representatives at 2: 4.

(7) The second program is at 2: 45. (Singing)

(8) Review of the five-year history of Huahai Hotel will be shown at 2: 5. (Special person tells the story, projector plays photos and short films)

(9) Third program at 21: . (Dance)

(1) Game at 21: 5. (live lottery)

(11) Free dance at 21: 15.

(12) The party will end at 23: .

5. Alternative programs

(1) Welcome music (entrance music): Radsky March, Welcome Song and Farewell March.

(2) Opening music: A Good Start, Happy Birthday and Cannon in D Major.

(3) Lottery music: Ode to Joy.

(4) Free dance music: Jasmine, Moon Reflected in Two Springs, Melody in the Rain, Flowers and Teenagers.

(5) Exit music: Going Home and Ode to Joy are cheerful and relaxed, creating an atmosphere of goodbye and blessing.

6. Post-reception work

(1) The shuttle buses see off the important personnel.

(2) pack things and summarize them.

(3) Arrange and summarize the meeting records.

(4) Organizing photos and videos.

VIII. Various departments assist in the work

(I) Planning Service Department

1. Responsible for the design of outdoor giant, tickets, elevators, water tags, hotel websites and SMS platforms.

2. Be responsible for designing and making invitations from all customers.

3. Banner content of the banquet hall: "Celebration Reception of the 5th Anniversary of Huahai Hotel".

4. Design stage background: "Huahai Hotel's 5th Anniversary Celebration Reception".

5. revolving door banner: "Warm congratulations on the fifth anniversary of Huahai Hotel".

6. Garage layout in front of the hotel: an arch and four floating balloons.

7. Eight banners are placed directly above the hotel gate. (It can be used as an advertisement to congratulate the company)

8. The word "He" is hung above the multi-function hall door.

9. Be responsible for shooting the dance scene.

1. Responsible for temporary arrangement and other work on site.

(II) Administration and Personnel Department

1. Responsible for organizing and coordinating the distribution of human resources on the day of the dance.

2. Organize the staff of the customer service team to do the interactive work at the dance site.

3. Make sure the list of attendees on the anniversary of the hotel in advance.

(3) Food and Beverage Department

1. Invite the heads of tourism agencies and VIP customers of the hotel. (Make the list three days in advance);

2. Responsible for the food and drinks at the reception;

3. Decorate the scene in the form of a cocktail party;

4. Be responsible for reception and service at the reception site.

(4) Security Department

1. Ensure the safety of the whole activity and arrange a number of security guards to do a good job in maintaining the order at the scene;

2. Responsible for temporary arrangement and other work in the venue.

(V) Establishment of an event preparation team

1. The team members are composed of hotel management and are responsible for the planning and implementation of the event;

2. He is the chief commander in charge of the invitation of VIPs, contact with news media, logistics support personnel and reception of VIPs.

3. Responsible for external personnel. (e.g., lion dance performance team, singer, host, military band) anniversary activities planning plan 3

The sun is new every day, symbolizing the birth of hope; And our Youth Volunteers Association will, as always, look forward to further volunteer activities in 2__! The so-called good beginning is half the battle. We sent it to the "2__ Year Young Volunteers Association's Second Anniversary Party" to arouse volunteers' greater determination to challenge the coming year to "strive for progress and open up new opportunities"!

1. The theme of the activity

"The second anniversary of the storm, love will accompany us"

2. The time and place of the activity

June 21st, 2 in Room 29, Building 3

3. The purpose of the activity

To promote mutual understanding, friendship and collaboration among the members of the association, and show the cooperation of the Youth Federation.

IV. Organizer

Campus Youth Volunteers Association

V. Specific arrangement and process of the party

(1) Personnel arrangement

1. Stage preparation group

The venue layout is based on the principles of conciseness, clarity, jubilation, cheerfulness, elegance and novelty, and it does not affect the overall effect of the party.

main responsibilities:

① responsible for the stage background layout, design and planning of the party, and the installation of stage lighting equipment and speaker equipment.

② Be responsible for arranging full-time electricians, audio debugging workers and computer operators to ensure the smooth progress of the party.

③ Responsible for the arrangement of stage staff in the program, various settings in the evening program and the replacement of live props.

2. The publicity group

used various methods to do a good job of internal and external publicity before the whole party.

main responsibilities:

① responsible for the production and distribution of relevant documents and programs.

② responsible for the promotion of posters.

(3) Be responsible for arranging photos and videos of the party as a souvenir.

3. Program Group

The evening program will be based on the principle of "novelty, interest and diversity", and efforts will be made in theme, content and quality to ensure that