1.1. telemarketing-finding customers online-search engines
You can go to Baidu, 36 and other search engines to search for keywords of potential customer groups or search for customers' names. For example, search for * * food, * * catering, etc., there will be many platforms coming out, and slowly go in to find them. Don't stick to a search engine, the same keyword will have different results in different search engines.
1.2, telemarketing-looking for customers online-maps
Within the geographical scope, you can go to search engines such as Baidu map, Gaode map and Tencent map to search for keywords of potential customer groups, or search for customers' names. For example, search for * * food, * * catering, etc.
1.3. telemarketing-finding customers online-public comment/meituan/hungry
? In the geographical scope, you can use public comment, Meituan, Hungry, etc. to search for keywords of potential customer groups, or search for customers' names, etc. For example, search for * * food, * * catering, etc.
1.4. telemarketing-finding customers online-classified information network/yellow pages
? You can post some information on classified information networks, such as Jiji.com and 58 Tongcheng.com. When posting, the website will recommend some relevant supply and demand information, or you can click in to check the details. You can also go to the forums, communities and other places where potential customers are located. There should be many such industry forums and communities, which requires a certain understanding of the enterprise industry.
? Yellow pages 88:
? New business directory:
? Enterprise search, tianyan search, love enterprise search, kaixinbao, baiying
1.6, telemarketing-looking for customers online-recruitment websites /APP
? By searching for positions such as "* * Application Engineer", "R&D Engineer" and "Sales Manager", we can trace back to the business owners who posted the corresponding positions.
? Worry-free future: www.51job.com
? Zhaopin.com
? BOSS direct employment network: www.zhipin.com
? Recruitment: www.liepin.com
? Doumi? |? Recruitment cat | part-time cat
1.7, telemarketing-finding customers online-business social apps
Register your information on various business social apps, and then pay attention to the personnel in the industry, especially "Chairman/General Manager/Purchasing Manager/R&D Director".
pulse? | Renmaitong? | Red Rabbit | Look at it |? Chat with | LinkedIn
1.8, telemarketing-find customers online-enter the circle or build your own circle
Search and join the industry QQ group: for example-* * catering, * * food, etc.; Build your own QQ group and raise a group. Search and join the address book of industry group friends: for example-* * catering, * * food, etc. Build your own group friend address book and keep your number.
1.9, telemarketing-find customers online-double micro-shake+headline
WeChat public account, check enterprise information and contact information
WeChat group joins the group, add friends in the group, keep in touch for a long time and gradually become friends
Weibo: search enterprise name, Check the person in charge or key person of the enterprise for private letters
Tik Tok/Aauto Quicker/Xiaohongshu/YY-Pay attention to the hot accounts in the industry
Headlines/Zhihu-Pay attention to the hot accounts in the industry
2.1, telemarketing-Find customers offline-Industry exhibitions
Offline exhibitions can be regarded as a channel to obtain the contact information of enterprises, if there are often large exhibitions in the area. It would be better if you participate in the exhibition in the name of the company, and you can have a good opportunity to get in touch with other exhibitors.
National Sugar and Liquor Trade Fair (Chengdu)? | International Hotel and Catering Expo (Shanghai) | World Food Expo (Shenzhen) |? International Food and Beverage Exhibition (Shanghai)
International Food and Catering Expo (Changsha) |? International Import Expo (Shanghai) |? Meat Research Association (Beijing) | International Meat Industry Exhibition (Qingdao) |? Food additives and ingredients exhibition (Shanghai)
Zanthoxylum bungeanum congress (Dalian/Shenyang/Harbin) |? Food E-commerce Festival (Wuhan) |? International Baking Exhibition (Shanghai) |? Fishery Expo/Aquaculture Exhibition (Qingdao) |? Frozen Food/Catering Ingredients Festival (Zhengzhou) |? Food Expo (Jinan) |? ......
2.2, telemarketing-finding customers offline-trade associations
Trade associations are also places where enterprise information is gathered, and there are numerous organizations such as trade associations and regional associations, so you can get in touch with the organizers of the associations.
food science and technology society | Chinese cooking association and its special committees | Chinese food association and its special committees |? Local associations
2.3, telemarketing-finding customers offline-newspapers/magazines/periodicals
Looking for customers through newspaper channels, such as business newspapers/magazines/periodicals, and some recruitment newspapers, some companies will introduce their own company information completely when recruiting new people, and the telephone number is definitely accurate. Telesalesmen can also analyze the development situation of enterprises through the recruitment information of competitors.
China food |? The food world? |? Food and Market |? Food Science |? The Meat Industry |? Modern Food
Food and Life |? Food Industry Science and Technology |? Chef? |? Dining World? |? The beautiful canteen |? Cooking in China
Oriental Cuisine |? ......
2.4, telemarketing-looking for customers offline-product packaging information
KA stores, convenience stores, wholesale markets, vegetable markets and other places, find food products corresponding to the industry, look at the "manufacturer" on the back-know its factory name and address.
3. Push and stranger worship
? For enterprises with to B business, push is relatively not an effective way to get customers, and it is not particularly recommended. Farewell refers to visiting strangers directly without making an appointment, which is a common way for business people to find customers. This kind of channel, itself has nothing to discuss in depth, is to get customers by sweeping the streets or buildings, and basically all enterprises are doing it. However, it does not mean that enterprises can blindly and mindlessly defame. What enterprises should consider is how to improve the efficiency of defaming. If the enterprise has certain technical ability and budget, it can delimit the business circle and customers in each office building in advance through technical means, such as electronic map fence technology. This has a great advantage: business personnel can know the name, industry and business scope of the company in the building in advance before they become strangers, and make a targeted stranger strategy for Zhou Du/Japan. In this way, business personnel can visit more customers with the same time cost, improve the quality of the visit and maximize the efficiency of the visit.
4.1, the company as a whole-traditional advertising marketing
is mainly in the form of paper media, television, radio, outdoor advertising, etc. As long as the enterprise has sufficient budget and finds a suitable media or advertising company, it can be carried out. This method is more suitable for advertisers with a certain budget, aiming at branding and high exposure, with slow effect, but high customer stickiness.
4.2. The whole company-online advertising marketing
mainly uses Internet media or APP as the carrier of advertising. This part is complicated, with many channels and methods to choose from, and flexible operability. The common ones are hard and wide, search engine marketing (SEM and SEO), precise advertising DSP, network alliance and self-media advertising.
4.3, the company as a whole-self-media marketing
Self-media marketing, also known as social marketing, refers to enterprises using social networks, such as short video vblog, Weibo, WeChat official account, blog blog blog, headline, post bar, Sohu, Netease, Phoenix, Q&A platform and major forums to promote enterprises or products. Thus, a certain brand effect is formed, and then potential customers are attracted.
4.4. The whole company-resource exchange
? Generally speaking, it is the exchange of resources between enterprises based on certain interests. The most common thing is the pure exchange of resources. I get some customers from you that I don't have, and you get some customers from me that you don't have. Of course, enterprises can also agree on other exchange conditions. It is suggested that enterprises with overlapping target customers but no competition should be found to cooperate with each other at the minimum cost or even zero cost to complement resources and achieve a win-win situation.
4.5, the company as a whole-recommended by customers/friends
The customers obtained in this way are all high-quality customers, and the conversion rate is generally not too low. However, the premise is that the enterprise must serve the existing customers well, whether it is the product itself or customer satisfaction, before it can be recommended by customers. Of course, recommending this method will inevitably lead to the rebate of the recommender.
4.6, the company as a whole-resource purchasing
At present, more and more attention is paid to the way of obtaining customers by resource purchasing. In general, as long as an enterprise has a certain budget, it can directly purchase resources from a company that has the ability to provide enterprise query services, such as a query, and the customers obtained by this method are safe and reliable, with the advantage of obtaining a complete enterprise name, industry, scale and operating status. The disadvantage is that the contact information may be the phone number of the registered agency or the phone number that can't be reached at all. Enterprises can also choose long-term business cooperation with them, and import customers from service providers to the enterprise crm database by means of interface transmission, which is beneficial to acquire new industrial and commercial registration enterprises in the first time.