Tourism survey report can be described from three aspects. First of all, it can describe the purpose of the investigation report. Secondly, it describes the specific process and data of the survey. Thirdly, it should describe the results and analysis of the investigation report.
Tourism survey report
Abstract: Located in Hongkou Township, Dujiangyan City, it is the first choice for summer vacation because of its superior geographical position and beautiful scenery. At present, some development work has been started here, but the tourism brand has not been well established. Therefore, highlighting local characteristics, strengthening the construction of tourism infrastructure and standardizing tourism order have become the main tasks at present. At the same time, environmental protection in the process of development can not be ignored.
Key words: summer resort, Hongkou, tourism resources development, farmhouse music, publicity, tourism order, environmental protection, Hongkou drifting, tourism brand.
I have long heard that Hongkou Township has been developing tourism resources in recent years, and I finally had the opportunity to stay for two days this summer vacation.
It's only an hour's drive from Dujiangyan city. For city people who suffer from the intense heat every day, the scenery along the way is really refreshing. On the right side of the highway is a hill covered with a thick and solid green coat, and on the left is a small canyon. At the bottom of the canyon is the Baisha River. Isn't that crystal clear water and grotesque stones the flash of nature's aura?
This place is really a good place to enjoy nature and let go of your mood. I began to feel relaxed.
However, after living here for two days, I am a little disappointed, not about the scenery here, but about the development status of this tourism resource. First of all, the accommodation provided here is farmhouse music, and the scale is very small. What I saw along the way was a family around a yard with signs. According to the owner of "Nongjiale" here, they usually rely on relationships and acquaintances to maintain their business. Therefore, families with remote locations and few social relations are more difficult to maintain. Secondly, the entertainment activities are monotonous, but there is an attractive "Hongkou drifting", but the price is high (140 yuan/person), which is not what ordinary wage earners are willing to spend. Other activities are only playing mahjong. In addition, the order is not standardized. For example, the roadside stalls in Shengxigou area are very messy and the sanitary conditions are worrying.
Now the tourism industry is developing very rapidly, and various tourist attractions emerge one after another. How can we stand out, attract tourists and stay there for a long time?
I think it is very important to adjust measures to local conditions, highlight our own characteristics and build a tourism brand. Personally, I think Hongkou should build a "summer resort" brand. The main basis is as follows:
First of all, the geographical location here is very superior. It is far from the world cultural heritage &; Mdash& ampmdash Dujiangyan is less than an hour's drive. Dujiangyan and Chengdu are connected by Chengdu-Dongguan Expressway, and the surrounding cities are densely populated. For office workers in urban areas, it is unrealistic to go to Jiuzhaigou and other big scenic spots on weekends after a busy week. First, it costs a lot, and second, it's a long way. Therefore, a convenient and comfortable place like Hongkou has become an ideal place for weekends.
Secondly, the natural scenery here is pure and beautiful. Small and exquisite green hills, gentle and naughty green water, fresh and humid air, and cool mountain breeze blow against my face. Isn't this the environment where many people yearn to return to nature?
Therefore, it is not only a good place for office workers to relax and eliminate fatigue, but also a good place for the elderly who yearn for a natural and quiet life to escape the summer and enjoy life.
Thirdly, through the development in recent years, Hongkou, as a summer resort, has gained a certain influence in the surrounding areas. Drivers joked that in summer, no provincial highway is as busy as the expressway leading to Hongkou. According to statistics, in the midsummer season, the number of tourists can reach more than 40,000 per week. This not only lays a good foundation for further development, but also shows that the development of Hongkou will have great potential.
So I think it is entirely possible to shape Hongkou into such a popular summer brand.
On the other hand, because it is a mountainous area, in order to protect forest resources, the policy of returning farmland to forests has been implemented, so farmers here have no farmland and no source of livelihood. At present, they rely on government subsidies for living expenses to make a living, and it is difficult to greatly improve their living standards. If we can further develop tourism resources, farmers here will have a new way to get rich, which will not only greatly increase their economic income, but also save money for the government and create profits and taxes. Therefore, the development of Hongkou is also economically feasible.
Based on the geographical conditions and development status here, I think the main measures can be considered from the following aspects:
First, strengthen the construction of tourism infrastructure and form a number of large-scale farmhouses integrating accommodation, catering and entertainment. The price should be hierarchical, but it is mainly in the middle price, mainly for the working class.
Especially for tourists who stay here for a long time in summer, they should be given quality service and reasonable prices.
Second, road traffic will be further improved. At present, although roads have been connected to most places here, they are relatively narrow, so most of the means of transportation people use here now are minibuses. Moreover, from Dujiangyan to here, if you take the bus, you have to transfer once, which is more troublesome. So can we consider opening a special tourist line here to provide a more convenient and comfortable environment?
Third, relying on the unique natural conditions, increase some interesting and tasteful entertainment activities, such as swimming, mountain climbing, fishing, ecological investigation, bonfire parties, etc., and set up some associations to let people better appreciate the customs of nature. At the same time, the existing characteristic activity "Hongkou Drifting" should be further improved and publicized, and the price should be appropriately reduced to make it acceptable to more people.
Fourth, we should also launch an offensive in external publicity, especially to highlight the theme of the summer resort for the public. Not long ago, the county magistrate of Dayi County personally led a team to Chongqing for a three-day tourism promotion activity, and displayed the signboard of "Dayi Green and Healthy Tour", showing unique summer vacation packages such as gliding, grass skiing and grassland riding, which achieved good publicity results. Therefore, Hongkou can also engage in some publicity activities in Chengdu and surrounding counties, comprehensively introduce its position and characteristics, and improve its popularity.
Fifth, strive to standardize the tourism order, because the shaping of a tourism brand depends not only on the natural landscape, but also on the quality service. Especially for roadside stalls, standardized management should be carried out to eliminate health and safety hazards and prevent accidents. Meanwhile, we should avoid raising the price. High prices in tourist areas are a common phenomenon, but they should be moderate. For example, in Shengxigou, there are many people swimming here because the current is slow and the water is not too deep this morning. To my surprise, someone surrounded a simple dressing room with iron sheets and hung a sign "One yuan at a time".
Sixth, we need to attach great importance to the protection of the natural environment. One cannot be exploited and the other cannot be destroyed. In Hongkou; In some clear rivers, I saw a lot of shocking garbage, especially plastic bags. In the long run, the water here will no longer be clear and the mountains will no longer be lush, but will become stinking ditches and garbage dumps. Then such a development is meaningless. I believe no one wants to see such a thing happen. In addition to garbage disposal, the protection of animal and plant species should also be highly valued. In Hongkou, there are many precious plants and many precious Chinese herbal medicines, such as Eucommia ulmoides Oliv. There are also magnolia officinalis and many kinds of animals. In the early stage of the development of tourism resources, we should consider these problems and formulate effective measures. Only in this way can the sustainable development of tourism resources be realized. At the same time, these Chinese herbal medicines are another great wealth besides tourism resources. In the off-season of tourism, they have become another big income for farmers here.
Tourism survey report
With the development of China's reform practice, the positive part of Buddhist culture plays an increasingly prominent role and significance in the construction of advanced socialist culture, and is increasingly recognized by people. & era; & era; As an important birthplace of Zen, its position in the development and evolution of Zen in China is self-evident. Six ancestors Huineng, Mazu Yi Dao and Baizhang Huaihai all stayed here because of Zen. Today, when building a well-off society in an all-round way, Zen culture plays an important role in promoting it. Times; & era; The rapid and healthy development of tourism, economy and society is of great significance.
First, Zen culture is&; Times; & era; Unique tourism cultural resources
Two famous sayings of China's Zen Buddhism, which have been circulating for a long time and have epoch-making significance, originated from the & Times & era; .
"Mazu thrives in the jungle", and Mazu is in&; Times; & era; 10 the county and city left the footprint of opening a hall to talk about Zen, and its remains were buried in Baofeng Temple, Jing' an, and Mazu Tating was a provincial key cultural relics protection unit; Master Huaihai advocated the idea of "combining Zen with agriculture" in Baizhang Temple in Fengxin, and is famous at home and abroad for his pioneering Buddhist precepts. "Mazu prospers in the jungle" and "hundred zhangs establish clear rules" are both important events in the development of Buddhism.
Three of China's five Zen cases have ancestral homes. Times; & era; . & era; & era; The city is full of outstanding people and monks. The three ancestors of Zen "one flower and five leaves" are in&; Times; & era; . Master Huiji founded Luyang School in Yangshan, Yuanzhou, Master Yun founded School in Yifeng Mountain, and Master Liang founded School in Dongshan, Yifeng. Up to now, there are many sites of Zen ancestral court, and scattered Zen cultural entities are rare in China.
& era; & era; With Baofeng Temple as the core, there are a number of exploitable tourism resources such as ancient temples and pagodas. Jing 'an Baofeng Temple, built in Tianbao period of Tang Dynasty, is the hometown of Yi Dao, a monk and Zen ancestor in Tang Dynasty, and its relics are collected in the depths of Mazu Pagoda Pavilion behind the temple. The temples in the temple are towering, the Zen building is comb-shaped, the ancient cypresses are towering and lush, which makes people really feel the ancient, remote, majestic and mysterious of this famous temple in the south of the Yangtze River. Master Shi Yicheng, the abbot of Baofeng Temple in Jing 'an, was elected as the president of the Chinese Buddhist Association in September 2002 and became a Buddhist in China. Dongshan Puli Temple, Fengxin Baizhang Temple, Shanggao Mount Temple and Yuanzhou Yin Qi Temple are also being restored. Zenrinji Tower is widely distributed in our city, which shows that &; Times; & era; The prosperity of Zen.
Looking at the overall situation & times & era; There are many Zen trails, ancestral temples, prosperous Zen style and many monks, which are the best in China in Tang and Song Dynasties. They not only have unique humanistic advantages in today's Zen culture, but also & times; & era; An important resource for developing tourism.
Second, to revitalize Zen culture as the main line &; Times; & era; tourist resources
Take Zen Temple as a platform to attract tourists. Zen temple tourism is a tourism activity based on Zen temple and Zen culture as a communication platform. The tourism of ancient temples is mainly religious pilgrimage, with less sightseeing. Temple fair, spring outing, pilgrimage, etc. There are more or less elements of festivals and folk customs. The secret of modern Zen Buddhism, the tourism of network temple, pursues facing the tourism market on the basis of Zen culture and realizes the win-win development of Zen culture and tourism market. Jing 'an County has become a popular tourist destination in our city. After the opening of Baofeng Temple, the number of tourists has greatly increased. Jiangxi Buddhist College is located here and has trained many Buddhist disciples. It has become one of the centers of Buddhist culture in Jiangxi, and it has also become a Buddhist Dojo and tourist attraction.
Developing overseas tourism market with Zen culture as the carrier. & era; & era; The influence of Zen style spread all over the country and abroad. From the late Tang Dynasty to the Song Dynasty, Zen was closely related to the era not only in China, but also in East Asia and Southeast Asia. & era; About Zen forest demeanor. At & times& amp era; This place full of charm of Zen forest contains rich cultural and historical remains of Zen. There are nearly 20 Zen ancestral halls in the territory, including Huangbaishan, Yangshan, Dongshan, Jiufengshan and Moshan, which constitute the & times& amp era; 500 Li Zen Resort. Tang Xuanzong, Liu Gongquan, Huang Tingjian, Su Dongpo, Zheng Gu, Zeng Yi, Lu Xisheng and other famous Confucians and Gao Shigeng &; Times; & era; Zen culture is well known. Zen followers spread all over Japan, South Korea, Southeast Asia, Hong Kong, Macao and Taiwan, and there are also a large number of followers in Chinese mainland. Zen culture has become an era of & times& A big international tourism brand. In the future, we should do a good job in the production and development of the main products and marginal products of this brand, form core competitiveness and realize the profit of Zen tour.
Take the pilgrims in the temple as tourists and experience the traditional culture of China. China's Zen Buddhism has been handed down from generation to generation. It not only comes from Buddhism, but also integrates with China culture and becomes an inseparable part of China traditional culture. At the same time, this spirit spread from China and influenced many countries in the world, making the Zen spirit a world spirit and a common cultural heritage of the world. As a sect of Buddhism in China, Zen originated in India and flourished in China. For thousands of years, China intellectuals have creatively developed Zen through their understanding and thinking, making it the most influential Buddhist school in China and bearing a considerable part of China's excellent cultural traditions. If tourists are willing to browse quietly, they can appreciate the profoundness of Zen culture and understand its profound thoughts from the boundless scrolls of Zen Temple tourism almost anytime and anywhere.
Based on the landscape around the temple, open up tourist routes. On the overall layout, zhou yuan admired Zong Zuting &; Mdash& ampmdash Relying on Yin Qi Temple and Huaci Temple, combining the beautiful natural scenery of Mingyue Mountain and the hot spring medical treatment in National Forest Park, and combining the advantages of mountains, water, forests and temples, we should do a good job in combining meditation with leisure treatment. Jing 'an relies on the advantages of Baofeng Temple's large scale, high grade and great influence, gives full play to the advantages of celebrities in contemporary Buddhist circles, tries its best to expand its influence in Buddhist circles at home and abroad, and combines the characteristics of "Sanclaw Lun" with beautiful scenery, natural oxygen bar and breathtaking drifting to make an eco-tourism article combining transcendental meditation with leisure vacation. Relying on Baizhang Temple, Fengxin highlights the discipline of Zen, and experiences the Zen style of "don't work for a day, don't eat for a day" in combination with the ancient farming culture display of Song Tiangong. It is a good article to combine Zen with characteristic agricultural tourism by combining Fengxin's ten thousand mu kiwifruit base and ten thousand mu flower seedling base. Yifeng, relying on Huangbai Mountain and Dongshan Mountain, gives full play to the advantages of numerous and widely distributed followers of Lin Jizong and Cao Dongzong, and combines with Guanshan Nature Reserve to do a good job of combining ancestor worship, root seeking and tourism.
Tourism survey report
According to the unified arrangement of CPPCC to carry out the research on Jingzhou cultural tourism development, the first research group, led by President and Vice President Huang Mianshou, made a special investigation on the protection, utilization, development and integration of cultural tourism resources in our city from the beginning of April to the end of May this year. The investigation is hereby notified as follows:
First, the status quo of cultural tourism resources in our city
Jingzhou is one of the first historical and cultural cities named by China in 1982 and one of the ancient "Kyushu" in China. National historical and cultural city (Jingzhou) 1 piece, and 3 national historical and cultural towns (Jianli Zhoujiazui, Ji Cheng and Honghu Qujiawan); National key cultural relics protection units 1 1, 50 provincial cultural relics protection units and nearly 500 municipal and county cultural relics protection units; The Chengnan site of Chuji and five super-large ancient tombs (sites) such as Baling Mountain and Xiongjia around it were included in the national 100 conservation planning project library during the Eleventh Five-Year Plan period. The former revolutionary sites in western Hunan and western Hubei were listed as one hundred red classic tourist attractions in China by Publicity Department of the Communist Party of China. There are more than 60 tourist attractions in the city, including 3 national 4A-level scenic spots (Jingzhou Museum, East Gate of Ancient City and Honghu Lantian), 4 2A-level scenic spots (Wanshou Park, Pottery Garden, Beilin Garden and Taihui Pavilion), National Agricultural Tourism Demonstration Zone 1 (Honghu Lantian) and 4 National Forest Parks (Baling Mountain, _ Water and Huangshantou). Jingzhou City Wall, together with Nanjing Xi and Liaoning Xingcheng, has been included in the list of 35 world cultural heritages in China. There are 37 hotels in the city, including 42 hotels and 34 hotels. Beijing International Hotel has passed the fifth national preliminary evaluation. There are 4 travel agencies in the city, including 3 international agencies, 38 domestic agencies and more than 30,000 tourism professionals. The cultural tourism resources and development of our city have the following characteristics:
1 has a long history and splendid culture. Jingzhou has a profound cultural heritage and many cultural monuments. After thousands of years of deposition, Jingzhou's historical culture, represented by primitive culture, Chu culture, Three Kingdoms culture and celebrity culture, has been formed. First, there are many ancient legends of primitive culture. Such as Jigongshan Paleolithic Workshop, Ji Ming Yinxiang City, Zoumaling and other Neolithic sites, of which Jigongshan site is more than 50,000 years ago, which is one of the evidences that ancient people in China first entered the plain. Second, Chu culture is rich in connotation and has far-reaching influence. Jingzhou is the birthplace and center of Chu culture. Relying on Jinan, the ancient capital of Chu, and eight ancient tombs around it, such as Baling Mountain, Mashan Mountain and Tianxingguan, the historical remains of Chu culture abound. It lasted for 4 1 1 year from 689 BC, when the king of Chu Wen made his capital Ying (south of Chu Ji), to Jingzhou, the capital of the 20th king of Chu Wen, which achieved the great cause of "striving for hegemony in the Spring and Autumn Period" and "dominating the seven countries". Since then, Jingzhou has always been the political, economic and cultural center of southern China, a battleground for military strategists, and its cultural connotation has far-reaching influence. The silk books of the Warring States period unearthed in Jingzhou, the sword of Gou Jian, the jade articles of the Warring States period, and the lacquered woodwork all reflect the glory of Chu culture. Third, the cultures of the three countries are well known and their reputations are far-reaching. Jingzhou is a battleground for the military strategists of the Three Kingdoms, and the historical sites are represented by Jingzhou City, Ma Paoquan, Guandi Temple, Xiejiashan, Guandi Temple, Desheng Street and Sanyi Street. There are many classic legends such as "Liu Bei borrows Jingzhou", "Guan Yu defends Jingzhou", "Sun Quan seeks Jingzhou", "Monroe attacks Jingzhou" and "Guan Yu neglects Jingzhou", which are well-known and spread throughout the ages. Guan Yu, a famous soldier of the Three Kingdoms, was stationed in Jingzhou 10 years, and achieved brilliant achievements such as "driving seven armies" and "going to the meeting alone". Fourthly, celebrity culture shines brilliantly in history, and historical sites are represented by Sun Shuai's Tomb, Quyuan Pavilion, Guandi Temple, Zhang's former residence and its cemetery. Jingzhou has been a country of music and dance and a hometown of literature since ancient times. Chu Zhuangwang, the first great patriotic poet in the history of China literature, was born here, with Qu Yuan and Song Yu as the forerunners of drama, You Meng and Sun Shuai as the first official, Guan Yu as the incarnation of loyalty and benevolence, and Cen Wenben, Cen Changqian and the Tang Dynasty.
2. Rich in resources and diverse in variety. In this ancient and magical land of Jingzhou, not only Jianghan primitive culture, Chu culture, Three Kingdoms culture and celebrity culture have been bred, but also religious culture with Jingzhou Sanguan, Zhanghua Temple, Confucian Temple and Nanmen Catholic Church as carriers, red culture with revolutionary base areas in western Hunan and western Hubei as carriers, rivers and lakes and Wanshou Pagoda, Jingjiang levee, Jingjiang flood diversion project and 98&; Rsquo's Yangtze River water culture with the flood-fighting memorial pavilion as the carrier is "drum and basin song"
, "Jing Hexi"
"Speaking of drums"
"Mashan Folk Songs"
Intangible culture represented by "_ _ Dong". First, there are many religious and cultural relics. There are nearly 300 approved religious sites in our city, including Buddhist temples 190, Taoist temples 53, Catholic churches 8, churches 25 and Islamic mosques 8. It is famous for Zhanghua Temple and Daguanhui Mouth. Zhanghua Temple in Jingzhou, named after its location in the ancient Zhanghuatai, is a palace built by King Chu Ling in 537 BC during the Spring and Autumn Period and one of the top ten jungles in Hubei. There are many Buddhist scriptures and cultural relics in the temple, such as "Dragon Cang" and "Frequency Cang". There are Chu Mei, Tang Xing, Gu Jing and other historical sites. Bai Zhu, the son of Zhu Yuanzhang, the emperor of the Ming Dynasty, built a palace here, which was later renamed Taihui Temple. Once had the reputation of "numerous imperial palaces, unique here" and "Little Wudang". Second, the red culture is touching. Jingzhou has a glorious revolutionary history. During the Second Revolutionary Civil War, the revolutionaries of the older generation, such as Ren, He Long and Zhou Yiqun, left their battle footprints here and founded the revolutionary base areas in western Hunan and Hubei, Qujiawan Town in Honghu, Zhoulaozui Town in Jianli and Ji Cheng Town, all of which left deep red memories. Third, water culture highlights the strategy of water control. Jingzhou, located in Jianghan Plain, is the center of Jingjiang water culture. Rivers and lakes crisscross the territory, with the Yangtze River crossing the coastline for 483 kilometers, the ileum winding and the rivers winding. It is one of the areas with the widest inland waters and the densest water network in China. Jingzhou has a long history of water control. From the legend of Dayu's water control in ancient times to the recorded history, this paper tells the process that this city was born, stood and became famous because of water. For example, Wanshou Pagoda in Shashi, Guanyinji, Flood-fighting Monument, Zhenjiang Tieniu, Jingjiang Dike, Jingjiang Flood Diversion Project, and the water reservoir of the first artificial earth dam in Asia, which embodies the wisdom, sweat and spirit of Jingjiang people. Fourth, the intangible culture is rich and colorful. Thousands of years of cultural accumulation in Jingzhou has made it a huge treasure house of folk culture. Laozi and Zhuangzi's philosophy, songs of Chu, witchcraft and Chu dance, which are famous at home and abroad; Chu opera, Han opera, Mashan folk songs, puppet shadow play and other artistic dramas; Unique lacquerware, Han embroidery, bamboo slips, bronzes, root carving and wood art; World-famous court delicacies, famous dishes of the Three Kingdoms, prosperous dragon boat races and phoenix-worshipping plots are all precious intangible cultural heritages. At present, seven intangible cultural heritages in our city have been listed in the intangible cultural heritage list of Hubei Province (Shoudan Waigu, Jing Hexi, Dancing Three Drums, Lantern Dance, Talking about Drums, Mashan Folk Songs, Dong _), and five intangible cultural heritages have been listed in the intangible cultural heritage list of Hubei Province (Drum and Pot Songs, Dong _).
3. Hierarchical multipoint distribution. From a cultural perspective, Jingzhou has basically formed a cultural tourism development pattern with the ancient city as the focus, Chu culture, Three Kingdoms culture and water culture as the core, and red culture, religious culture and celebrity culture as the foil. From the perspective of geographical distribution, Jingzhou is dominated by a long and rich history and culture, and counties and cities are dominated by beautiful ecological forests and wetland cultures. For example, Honghu Wetland, the sixth largest lake in China, and Tianezhou Wetland, the old course of the Yangtze River, are located in Jianli, Honghu and Shishou respectively. Songzi _ Water Scenic Area is a rare mountain forest near the water in China. It is surrounded by mountains and waters, swaying on the island, with rugged rocks and dangers. In addition, there are four forest landscapes in the city, such as Baling Mountain National Forest Park, Songzishui National Forest Park, Shishou Bijiashan Forest Park and Gongan Huangshantou Forest Park, which have great prospects for further development.
Two, the development, utilization and integration of cultural tourism resources in our city and the existing problems.
In recent years, the municipal party committee and the municipal government have conscientiously implemented Scientific Outlook on Development, and combined with the actual situation in Jingzhou, put forward the development idea of "paying close attention to tourism" and achieved initial results.
First of all, leaders attach importance to it and actively promote it. The municipal party committee and the municipal government insist on cultivating the cultural tourism industry as a pillar industry and supporting it as a strategic industry. In 2006, the Municipal Party Committee and the Municipal Government put forward the strategic goal of transforming "a big city of human resources" into a strong city of cultural tourism, established the working idea of "paying close attention to tourism", and established the Jingzhou Tourism Management Committee with Comrade Ying, secretary of the Municipal Party Committee, as the director and 26 municipal party committees and government functional departments as participants. The Municipal Party Committee and the Municipal Government issued the Decision on Accelerating the Sound and Rapid Development of Jingzhou Tourism and the Measures for Encouraging Jingzhou Tourism Sales, which played an important role in promoting the development and utilization of cultural tourism resources. In order to better integrate into the eco-cultural tourism circle in western Hubei, at the beginning of 2009, the Municipal Party Committee and the Municipal Government set up a coordination leading group for promoting the construction of eco-cultural tourism circle in western Hubei, headed by Mayor Wang Xiangxi, which made arrangements for the integration of the whole city and made clear the responsibilities of all departments. The development of cultural tourism industry has become a social hotspot, and the atmosphere has initially taken shape.
Second, make a plan and make clear the key points. Focusing on the protection, utilization and development of the ancient city, our city adheres to the principles of "planning first, then building" and "paying equal attention to development and protection, and giving priority to protection", and has invested more than RMB 1000 million to scientifically plan the main functional areas and scenic spots in the urban area. The American Lighthouse Company and Huazhong Normal University were entrusted to formulate the overall development plan of urban tourism, and the British MCI Company and Tsinghua University were entrusted to plan the tourist destination project of Haizi Lake. On this basis, according to the characteristics of each scenic spot, the specific planning of theme tourist attractions and tourist routes is compiled, which realizes the organic combination of overall planning and specific scenic spot planning. At the same time, according to the plan, the municipal party committee and the municipal government insist on combining the recent and long-term resource protection and utilization, pay attention to the combination of construction and comprehensive management, and speed up the construction of a number of projects with basic conditions, great impact and quick results in a short period of time, such as the water control of Jingzhou ancient city, the development and protection of Xiongjiazhong Tomb, and the construction of Haizi Lake tourist destination.
Third, strengthen supporting facilities and prepare projects. According to the idea of overall layout and key breakthroughs, we will build quality tourism, carefully plan tourism projects with packaging advantages, introduce funds from various sources, and speed up development and construction. On the basis of highlighting Chu culture, Three Kingdoms culture and water culture, around the construction of scenic spots such as "city, district, village, garden, museum and tomb", 30 projects are reserved, with a planned investment of 23.7 billion yuan. Among them, focusing on the restoration, integration and development of Jingzhou ancient city, the planned investment is 654.38+0.6 billion yuan. The completion of these projects will greatly enrich Jingzhou's tourism resources and enhance its tourism status. In order to effectively promote the development of Jingzhou cultural tourism industry and improve the tourist traffic conditions, around the infrastructure construction such as "road", "port" and "station", it is preliminarily planned to build 314km expressway, 453km first-class highway and 515km tourist highway. New waterway construction and regulation project 10, with a total of 333 kilometers, 6 freight terminals 16 and 9 tourist passenger terminals; Passenger station 15, freight logistics facilities 14. At present, through hard work, important highway and railway lines have been approved by the state and started construction. On the basis of in-depth excavation of Jingchu folk culture, the Municipal Bureau of Culture has created two excellent cultural tourism programs, Chufeng and Yayaha, planned and compiled the project "Feng Jing Chu Yun & middot house boat Paradise", and actively carried out investment promotion for the project.
Fourth, increase publicity and improve the environment. In order to further promote Jingzhou, our city actively organizes and participates in a series of tourism promotion activities sponsored by the state and the province, and promotes Jingzhou cultural tourism through CCTV, some local TV stations, the media in the United States, Germany, France, Japan, South Korea and other countries and Hong Kong and Macao, and strengthens cooperation with neighboring cities to carry out joint promotion. At the same time, activities such as tourism project promotion meeting and special promotion meeting will be held to further publicize Jingzhou and expand its influence. In 2008, the city received 5,640,200 domestic tourists, achieving a total tourism income of 3 1 100 million yuan; It received 28,900 inbound tourists and earned foreign exchange from tourism 1.083 1.400 USD. The municipal party committee and municipal government strengthen the management of scenic spots, standardize the operation order of the tourism market, improve services and enhance the tourism image.
Although the cultural tourism in our city has developed to some extent, it still lags behind the great potential of Jingzhou's profound historical and cultural resources, and there is still a big gap compared with the status of Jingzhou's historical and cultural city and the wishes of the people, mainly in the following aspects:
The above is what Bian Xiao shared today, and I hope it will help everyone.