1. Geographical factors: Zibo is located in the middle of Shandong Province, at the junction of Shandong, Henan and Anhui provinces. Therefore, the barbecue in Zibo may bring together many flavors and meet the taste needs of consumers.

2. Innovative management: In the highly competitive market, barbecue merchants in Zibo may have created a unique brand image and reputation through innovative management methods, attracting more and more consumers. For example, some merchants may adopt novel barbecue methods, special seasonings, high-quality ingredients and so on, which makes Zibo barbecue stand out among similar products.

3. Network communication: In today's society, network communication has great influence. Perhaps some consumers shared photos and recommendations of Zibo BBQ on the Internet, which made more people pay attention to Zibo BBQ, which also promoted its popularity.

4. Marketing strategy: As a popular food, barbecue can attract more consumer experience by adopting some innovative marketing strategies, such as group buying, discounts and free gifts. In addition, businesses can also promote Zibo's barbecue culture through food festivals, exhibitions and other activities to enhance their popularity.

These are some reasons that may lead to the barbecue fire in Zibo. Of course, there are other factors that may also play a role.