When it comes to fast food, people immediately think of western fast food restaurants such as KFC and McDonald's, and think of fried chicken legs, hamburgers and French fries. However, if you ask about Chinese fast food, I'm afraid many people can't answer.

In fact, the word "fast food" itself has three meanings: first, it refers to convenient and fast food; Second, it refers to a fast form of eating; Thirdly, it refers to a catering business model.

The first fast food restaurant in the world appeared in new york, USA on 1885. Since then, the fast food industry has developed rapidly all over the world and reached its climax after World War II. Today, world-renowned fast food restaurants such as KFC and McDonald's have grown to tens of thousands of chain stores all over the world, with an annual output value of tens of billions of dollars.

In recent years, with the increasing market demand for fast food and the influence of western fast food, several Chinese fast food restaurants have also appeared one after another. Moreover, because of the advantages of small investment scale, quick capital recovery and relatively simple operation, opening Chinese fast food restaurants has always been favored by many small and medium-sized investors. So now there are more and more people opening Chinese fast food restaurants, and the ranks of Chinese fast food restaurants are growing.

There is a big difference between Chinese fast food and western fast food. First of all, there are great differences between Chinese fast food and western fast food. For China people, Western-style fast food is just a kind of leisure food, which can't be eaten as a meal, while Chinese fast food must solve the problem of customers' eating; Secondly, western-style fast food is mechanized, mass-produced and standardized, while Chinese fast food is far from this level in terms of variety and technical conditions; Furthermore, western fast food has entered an advanced and mature stage, usually operated in chain stores, while Chinese fast food has just started. Because of limited capital investment, limited technical level, limited management level and immature social conditions, most of them can only operate in a single family at present, so it seems too early to talk about chain stores.

Below, the author will talk about the problems encountered in opening a Chinese fast food restaurant under the current conditions:

1. Selection of fast food varieties

Variety selection is the primary link of fast food management, which determines the success or failure of fast food management to a certain extent. The varieties suitable for Chinese fast food business can be mainly divided into three categories: the first category is meals. Such as fried rice, steamed rice, risotto, covered rice, etc. The second kind is noodles. For example, noodle soup includes miscellaneous sauce noodles, fried egg noodles noodles, beef noodles, fried noodles and pork intestines powder similar to noodles, Guilin rice noodles, Yunnan rice noodles and so on. The third is cakes. Such as steamed buns, steamed dumplings, steamed dumplings and pancakes. These are convenient and quick foods, such as meals, noodles or rice noodles, which can be made quickly when customers arrive, while pasta can be made in batches in advance and served immediately after customers arrive. This can not only make customers eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants.

However, it should be noted that any fast food restaurant should not operate too many varieties, otherwise it will not only make your fast food restaurant look tasteless, but also increase the workload of the kitchen invisibly and make the whole fast food restaurant difficult to operate. There are two choices here: one is that fast food restaurants only deal in one kind of fast food, or meals, or noodles, or pasta; The other is mainly engaged in a certain kind of fast food varieties, supplemented by some other two kinds of varieties. Fast food restaurants can't cover everything. It deals in all kinds of goods. All varieties add up to about 20 at most. By the way, if a fast food restaurant deals in meals or noodles, it is best to deal in several soup dishes at the same time and provide several free side dishes.

2. Positioning and location of fast food restaurants

Fast food has always been characterized by convenience, high quality and low price, and its main service target is the public. Therefore, the positioning of any Chinese fast food must be popular, middle and low. The rich don't eat high-end fast food, and the poor can't afford it, which is what people often say, "If it's high, it's not low." Take the catering market in Chengdu as an example. In addition to the popularity of Chinese fast food, its price is mostly set around 5 yuan. In other words, a consumer can get a fast food only by spending 5 yuan.

At present, Chinese fast food is the most popular among the working class, especially white-collar workers, students and floating population. Therefore, the location of fast food restaurants should be selected in factories, office buildings, bustling commercial districts, schools and other areas where working-class people or students are concentrated, as well as areas with large floating population such as stations, docks and traffic arteries to ensure sufficient customers.

You know, people eat fast food conveniently and quickly, so they usually don't go far or take a bus to eat fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the door.

3. The scale and decoration of fast food restaurants

Because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large at present. Generally speaking, fast food restaurants can be opened when the store area does not include the kitchen. When the store area reaches 60 square meters or more, it can be regarded as a medium-sized fast food restaurant, and when the store area exceeds 100 square meter, it can be regarded as a large fast food restaurant. Small-scale fast food restaurants have two advantages, one is to save initial investment, and the other is to avoid wasting storefront area when business is slow.

Because fast food is a modern business model after all, the decoration, shops and kitchen facilities of Chinese fast food restaurants should show modern characteristics. The decoration of Chinese fast food restaurants should adopt simple styles and bright colors to give customers a relaxed and happy feeling; The tables and chairs in the store can use the card-type tables and chairs of western-style fast food restaurants, which is full of the sense of the times and can make maximum use of the limited space in the store; The kitchen should also use stainless steel and other materials as much as possible to leave a clean and hygienic impression on customers.

4. Management of fast food restaurants

As we all know, western fast food restaurants have a set of perfect and mature management systems and processes, while Chinese fast food restaurants, especially those small Chinese fast food restaurants opened by freelancers or laid-off workers for a living, are obviously unrealistic to ask them to adopt which management model. In fact, the management of small Chinese fast food restaurants boils down to several words. Then the boss must first choose the variety and location of fast food restaurants, do a good job in the decoration of fast food restaurants and install the facilities of fast food restaurants. Then you can find some chefs and chefs to do the kitchen and some waiters to do the front hall, so that they can do their work well every day. In the end, of course, the boss collects the money himself.

Let's talk about how many people it takes to open a Chinese fast food restaurant. For a fast food restaurant with an area of 30 square meters, it is estimated that there are three people in the kitchen, that is, one person is responsible for making meals, one person is responsible for making noodles, and the other person is responsible for making pasta. It is estimated that three waiters are needed in the front desk. In addition, it is best to have a mobile kitchen worker who is responsible for washing dishes and dishes to ensure the demand for dishes during business hours. Of course, the boss is responsible for collecting money, but it is best to use the cash register to calculate the daily turnover. As for the preparation work before the fast food restaurant opens every day, it is completed by all the staff of the fast food restaurant.

Let's talk about the matters needing attention in the management of Chinese fast food restaurants. Besides good quality and low price, convenience, quickness, neatness and hygiene are another main characteristics of fast food restaurants. No matter the chef in the kitchen or the waiter in the front hall, they must move skillfully and quickly to meet the needs of customers when they come to eat and when they leave after eating. All employees of fast food restaurants should have a clear division of labor and cooperate with each other to achieve the overall rapid effect. The shops, tables and chairs, tableware and kitchenware of fast food restaurants should be cleaned frequently, and the staff should also pay attention to personal hygiene. In short, the image of fast food restaurants should be kept clean and comfortable at all times.

Finally, it needs to be explained that the purpose of writing this article is only to provide some basic and necessary information to readers who intend to open Chinese fast food restaurants or open Chinese fast food restaurants for the first time, hoping to help them.

Registration procedures for the opening of individual industrial and commercial households

The industrial and commercial registration procedures of individual industrial and commercial households are divided into four steps: application, examination, approval and licensing.

1. According to the regulations, individual industrial and commercial households (including individual partnerships) must submit the following documents when applying for industrial and commercial registration:

(1) application.

(2) Identity cards and professional qualification certificates of the applicant and employees.

(3) A written agreement concluded by the partners of an individual partnership on the investment, surplus distribution, debt commitment, admission, withdrawal and termination of the partnership.

(4) written contracts signed with helpers and apprentices.

(5) Certificate of use of the business premises. (Self-owned houses provide proof of property right, and non-owned houses provide proof of property right unit and lease agreement)

(6) Insurance certificates of apprentices and assistants engaged in industries related to personal health and life safety.

(7) The state has a special license or the approval certificate of the relevant department.

(8) the family planning certificate of people of childbearing age.

(9) Other documents deemed necessary by the registration authority.

2. review. After the documents submitted by the applicant are complete, the registration authority shall examine the relevant certificates. If the formalities are complete, a Registration Form for Application for Opening of Individual Industrial and Commercial Households shall be issued, which shall be truthfully filled in by the applicant. If the procedures are not complete, the applicant shall be notified to fill them.

3. recognition. After accepting the application, the registration authority shall investigate and verify its employees, shop name, venue and other major registered items, fill in the opening investigation report in detail, and make a decision on whether to approve or disapprove the registration within 15 working days from the date of acceptance. Do not meet the registration conditions, notify the applicant in writing.

4. Send photos. For those who are allowed to start business, the county-level industrial and commercial bureau will issue the following licenses respectively: (1) If the business period is more than 6 months, the business license and its copy will be issued; (2) If the operating period is less than 6 months, a temporary business license shall be issued. The business license and its copy and temporary business license must be stamped with the seal of the county-level industrial and commercial bureau.

According to the Notice of the State Administration for Industry and Commerce on Issues Concerning the Issuance of Business Licenses and Copies of Individual Industrial and Commercial Households (Z.Y.Zi. [1988] No.4), the business license shall be legible and accurate. Among them, the person in charge of personal business, fill in the name of the operator; Family business, fill in the name of the main operator in the family members; Personal partnership shall fill in the name of the person in charge jointly recommended by the partners. Fill in "individual industrial and commercial households (self-employed)" or "individual industrial and commercial households (family business)" in the column of economic nature; Personal Partnership Fill in "Personal Partnership". The filling of other items must be consistent with the approved registration contents. The business license should be printed or filled in with a brush.

On the desk of almost every modern urbanite, there are several fast food restaurant menus or several fast food restaurant reservation numbers. Fast food is produced with the acceleration of the pace of modern city life, and has quickly become an indispensable part of modern people's life. We don't want to eat fast food, but we can't live without fast food. Behind the busyness of civilized people, fast food culture is particularly prosperous, and fast food has become the main theme of daily life in contemporary society.