Nowadays, there are countless video advertisements and print advertisements. I believe many people often see all kinds of tempting food on the leaflets, but after seeing the real ones, they find that they are not consistent with the pictures at all. So what exactly is this?

It is how it happened?

What methods do these advertisers use when photographing food?

Let’s take a look.

When shooting pancakes in advertisements, the syrup in the pancakes will be easily absorbed. At this time, it is often too late to take pictures, so most photographers will use "machine oil" instead of syrup, and "waterproof spray" will be used on zombies.

Place on top of the cake so the syrup doesn't absorb.

There are also advertisements for hamburgers. The burnt marks on the hamburger meat are made of "shoe polish". Why is the hamburger meat in the advertisement always juicy and delicious? Because these marks are made of shoe polish. After hearing this, you

Have you completely lost your appetite?

We often see advertisements for noodles. In fact, cooked noodles will dry out quickly, but pouring "glucose syrup" on the noodles will make the noodles look fuller and smoother.

When shooting commercials for milk, coffee, or beer, photographers will use detergent to create a larger amount of foam that lasts longer to make the drink look more attractive.

Ice cream is very easy to melt, but under very hot working lights, ice cream is actually very easy to melt. At this time, product designers will use colored mashed potatoes, starch paste, and sugar.

, corn syrup instead of ice cream.

In the shooting of cereals and cereals, if the cereals and cereals are really soaked in milk, these things will sink quickly. If they are soaked in "white glue", the cereals and cereals will always float on top.

It will sink.

A lot of the steam we see is man-made, because seeing hot food in advertisements makes you very appetizing.

But most of these foods are not hot, and almost all are synthesized using PS.

When photographing cakes, photographers will place cardboard in the middle of the cake and secure it with toothpicks. The same method is used for sandwich and hamburger advertisements.