The main sources of income from Douyin live broadcasts are:

1. Monetization of rewards in the live broadcast room

The monetization of rewards in the live broadcast room is through viewers’ rewards for the anchors . That is to say, we spend a certain amount of money to purchase relevant platform reward tools and release them when the anchor performs live broadcast.

2. Live streaming

That is, using the reputation of the anchor as a selling point, merchants’ products can be better marketed in this way.

3. Pure commission CPS

By entering product keywords on the distribution platform, you can find high-commission products for delivery. The amount of advertising is converted based on the number of products sold, and the advertising amount is calculated based on sales. Payment and sharing.

4. Pit fee

Some big anchors and celebrities will set a pit fee when they live broadcast. If you want the product to appear in the live broadcast, you must first occupy the pit, and then the anchor will pay according to the actual CPS commission is charged on sales.

5. Brand exposure

Some merchants do not have physical products or the unit price of the products is too high. For example, cars, mobile phones, etc. will choose brand advertising, while top anchors or vertical experts During the live broadcast, the audience can be guided to download, follow or receive coupons, etc. After the live broadcast, it will be calculated based on the number of downloads and followers. It can also be a fixed price, similar to the pit fee.

6. Lianmai attracts traffic and realizes it

It is to detonate the live broadcast room through Lianmai bargaining, thereby completing sales conversion. Experts with traffic capabilities can connect with experts and merchants who need traffic, usually for a one-time fee + reward.