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Why did 4 branches in Xibei Youmian Village close down and lose more than 8 million yuan in January?

Vientiane City in Taiyuan has been open for quite a long time, and people come and go every day. So, I'm also going to have a look. When we went there, we didn't have dinner at seven o'clock in the evening. We turned around and chose Xibei Youmian Village. I heard that his family is the main brand of coarse grains, and the restaurant environment is not bad. We had a good time, too. The serving speed was quite fast, but the weight was a little too small. When we checked out, we were dumbfounded! I ordered three courses and spent more than 2.

among so many restaurants, why is Xibei Youmian Village so dazzling? As early as 217, Xibei Youmian Village began to flourish. In the past two and a half years, Xibei Youmian Village has been renamed twice and changed its signboard three times. After spending more than 6 million yuan, Jia Guolong, the founder of Xibei Youmian Village, had to announce that he would give up his plan to open 1, stores. The original Xibei Youmian Village was very ambitious and committed to becoming the first in this industry. By the end of 217, it had opened more than 2 stores. It is estimated that the annual income will reach 4 billion yuan, but it is ambitious, after all, it is not a good thing.

Xibei Youmian Village is characterized by coarse grains, not only coarse grains, but also barbecues, game and stews. In China's gourmet market, few people make coarse grain brands, and even fewer do well. I didn't expect Xibei Youmian Village to make its own signboard, which was a hit all over the country. Soon, more than 3 chain stores were opened in China, and the annual income of 3.5 billion yuan could be realized by only one bowl of noodles. Founder Jia Guolong saw such excellent performance and strengthened his ambition. Even with such a good result, he is still not satisfied, and it is his ultimate dream to let the streets and alleys of the country be full of Xibei Youmian Village and open 1, stores nationwide.

While Xibei Youmian Village is vigorously developing fast food, take-out is also quietly developing, and their functions are almost identical. The take-out service has even changed the mode of China's catering industry, and it is in a period of popularity. Therefore, in the explosive development of take-away, Xibei Youmian Village could not bear the pressure and shrank again. It is said that the success of one thing pays attention to the right time, the right place and the right people, and goes against the trend. After all, it will not work.

In October of p>17, Jia Guolong clearly saw this phenomenon, recognized the situation clearly, and decisively decided to terminate the fast food project that had been going on for 8 days and attack the take-away industry. The result proved that his decision was correct, and the once-in-a-lifetime opportunity saved the village of Xibei Youmian again. However, great challenges have come again.

at the beginning of p>22, an unexpected epidemic spread violently, making life difficult for major enterprises. The most serious is the large-scale fast food company. More than 4 branches in Xibei Youmian Village were closed in this epidemic, and the business of other branches was very bleak even though they escaped the bad luck of closing stores. Employees' wages must be paid as usual according to national regulations, and Siebel is about to collapse!

Facing the huge crisis of enterprise collapse, when the epidemic was not too serious, Xibei Youmian Village began to open. Surprisingly, the price of Xibei Youmian Village is rising quietly. The decision may be a rescue measure for the enterprise. However, this is a big expense and loss for the guests, so netizens denounced Xibei Youmian Village on the Internet, and soon the founder Jia Guolong expressed regret for the price increase. All stores in the country have restored the original price for both in-house and take-out, but the mistakes have been made and have had a bad influence on people's minds. Guests feel that it is too much to raise prices at this difficult time for everyone. This is unforgivable, and even if the price is reduced, they will not patronize again.

In fact, the epidemic came too suddenly, and everyone was unprepared, and all industries were very difficult. The sudden price increase in Xibei Youmian Village was really inappropriate and difficult for many people to accept.