Some merchants adjust the color saturation of pictures to the maximum when promoting food, and lose the original color of food. Exaggerated food promotion hit the catering industry in the face. Many people go to a place to punch in food according to the recommendation of online celebrity bloggers, but find that the promotion effect is quite different. Everyone has shown extreme disgust at such propaganda techniques, and there are still businesses that spare no effort to attract everyone's attention in various ways. For example, it is not a good impression to pack food with infusion and big wooden barrels. Let's learn more about it!

First of all, the filter is full and the packaging is strange.

Online shopping has become a common phenomenon, and many people take it home after shopping online, which is completely inconsistent with the goods in the picture. This is because some optimizations have been made to make the food look more delicious. In order to take pictures, I will brush some pigments on food to increase the color saturation, while the smoke floating on things is only smoked nearby, which is impossible in real life. There are also some big ice cubes, which are actually plastic products. The food in these photos is basically artificial. In terms of packaging, they also use some pills, infusion bottles and bags, which look extremely exaggerated.

Second, whose face did the exaggerated food propaganda hit?

Exaggerated food propaganda hit the catering industry in the face. It doesn't have the taste of developing its own food, but focuses on how to deceive consumers. Deceive them into the store, and consumers will have to pay for a table of food at the same time. After all, the food is already on the table. Some unreasonable packaging will also mislead children, thinking that everything in the infusion bottle can be drunk casually. If the catering industry wants to develop in the long run, it must win with taste.

In short, we are in an impetuous society, and everyone will always be attracted by gorgeous things. Often the simplest will touch people's hearts, and it is useless to work hard on packaging.