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How to write the heart-wrenching copy of beer?
A worrying copy refers to a copy that readers are impressed after reading and are willing to actively spread and share. How to write a beer worrying copy? I think the most effective and simple way is to relate to consumers, so that consumers can resonate, stimulate emotions and touch their hearts. Let's take a look at some Reza letters of Harbin Beer:

First, the hot drama (the turning point of God)

Ode to Joy 2, Fan Mei:

In that female relationship, either the east wind overwhelmed the west wind or the west wind overwhelmed the east wind. You can drink northwest wind alone.

Ode to Joy 2 Qu Xiaoyu and Dr. Zhao:

You still have me. I support you. As long as you are here, I am willing to suffer a little.

It's much harder. Forget it.

Choose a day, Lu Han:

Go out to play with me, enjoy delicious food, drink spicy food and eat whatever you want.

Bah, I don't drink spicy food. I drink Harbin beer.

Wrestling, dad:

Don't forget how you came step by step.

Taxi driver, brought me here!

Second, the student's article (the fact that it hurts the soul)

High school students, don't sigh. As soon as you graduate, this class won't get together.

I tell you, in college, you can't get together in class.

There was no road in the world, so many people left and the teacher began to call the roll.

Someone asked me, why did you skip class?

Because people are ugly, they should read more books, but I don't have to!

Third, the classic lyrics (God replied)

Eason Chan, long time no see, will you suddenly appear in the coffee shop on the corner!

No, have a beer and continue working overtime.

Wang Jie's "Do I Really Have Nothing", do I really have nothing?

No, you are short, poor and ugly.

Rene Liu's Crazy for Love, I want to ask you if you dare. I thought you said you loved me so much.

Dare not, blow a bottle of Harbin beer to be brave.

Fourth, single dog's topic can't run away

If you like someone, blow a bottle of Harbin beer and summon up the courage to confess.

So you know what kind of backup you are.

Why do you always drink Harbin beer alone?

I'm afraid of half a person and scare you!

Believe in the goddess, delay delay.

Delayed delay

Delayed delay

I'm going to have a beer early.

Are you drunk after reading the beer copy of Harbin Beer? Actually, it's not difficult to write a beer copy. These series of replicas of Harbin beer are created by using themes familiar to consumers. Familiar TV series, such as Ode to Joy 2, and familiar lyrics, such as Crazy for Love, are more acceptable to consumers after watching it. The magical turning point makes people surprise, get more surprises and deepen their memories. Simply put, finding a topic related to the target group and writing a copy can easily achieve the effect of hitting the nail on the head.

"New Media Copywriting and Communication" author Ye Xiaoyu WeChat WeChat official account: Ye Xiaoyu Shao Yifu (talkto520).