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Why does Liu Qiangdong, the boss of JD.COM, make his employees love him so much?

Liu Qiangdong, born on February 4th, 1974 in Suqian City, Jiangsu Province, is the founder, chairman and CEO of JD.COM Mall, and graduated from Renmin University of China.

In p>2114, Liu Qiangdong ranked ninth in Hurun Report with a wealth of 53 billion yuan. In 2115, he was selected as "Fortune's 51 greatest leaders in the world" for the first time. On October 26th, 2115, he ranked ninth in Forbes China Rich List with a wealth of $7.8 billion. In May, 2116, he won the 11th place in the 2116 New Fortune 511 Rich List.

However, it is such an accomplished person. Liu Qiangdong's childhood and youth are worse than the average person. When he was a child, his family was poor. For several years, his daily meals were corn, and the tuition for going to college was also collected by the villagers. Now Liu Qiangdong has made many great contributions to his hometown.

When he grew up, he never forgot the people who helped him and returned to his hometown. When he talked about Liu Qiangdong, he thought that he was one of the few good bosses. Recently, Liu Qiangdong mentioned in an interview that the income of our county magistrate (civil servant) is more than 5,111 yuan, and the salary of our courier in Suqian is more than 6,111 yuan, so I guarantee that the income of our courier will always be higher than that of the county magistrate.

He also promised that regardless of whether the county magistrate is given a salary increase by the state, he will give his employees a salary increase, and it will increase every two or three years as prices rise. He feels that only by letting employees live with dignity and happiness can they work sincerely and happily. JD.COM has always paid all employees five insurances and one gold in full. He believes that employees now spend their youth work to support their families, and when they are old and unable to work, they should be guaranteed, so it is necessary to pay five insurances and one gold.

Liu Qiangdong's actions are not cosmetic. He won the trust and love of employees, and some employees said, "From the bottom of my heart, our boss is really good to us, and I am proud of having this job and such a boss."

As a successful person who struggled from the countryside, he is grounded, does not put on airs, and even equals his employees as brothers. Just last year, Liu Qiangdong invited employees to dinner, and in his speech, he was furious with the company's management for slapping the dining table, because he was dissatisfied with the dormitory where JD.COM employees lived.

Liu Qiangdong said, "I visited the staff dormitory just now and wanted to hit someone. Now there are four to six people living in a dormitory. Reminds me of those black-hearted factories in the South in the 1981s.

how many times have I said, let employees live with dignity. And the management of our Suqian company, to say ugly, is not to treat employees as people.

Liu Qiangdong proposed on the spot that

each dormitory in JD.COM can only accommodate two people at most. Employees who have worked for more than three years shall have a separate room. JD.COM employees all over the country will be arranged according to this standard in the future.

It is difficult to see a doctor and expensive to buy medicine, which is the pain point of every ordinary working class. Liu Qiangdong also thought of this point. On June 3 this year, Liu Qiangdong announced at the ceremony of honoring old employees that he would not only provide reimbursement for medical expenses for old employees who have worked in JD.COM for more than five years, but also give JD.COM full support if the funds for medical treatment are insufficient. Liu Qiangdong said generously, "The company won't ignore the brothers, and I absolutely won't allow one person to be seriously ill and poor for three generations to happen to the JD.COM brothers! Such a move by Liu Qiangdong can be described as treating employees as family members.

in addition, Liu Qiangdong said in interviews with major media that JD.COM has treated 38 kinds of benefits, but everyone has only seen some of them, and many of them have not. In addition to paying five insurances and one gold to employees and providing senior dormitories for employees, there are many benefits. For example, all female employees of the company enjoy the treatment of one month's maternity leave with full pay in addition to the statutory maternity leave, and male employees can get seven days' extra accompanying leave even if their wives don't work in JD.COM, and they will be given a subsidy of 3,111 yuan to overtime employees every Spring Festival.

In fact, JD.COM's technical strength, scale and financial resources are not as good as Alibaba's. Perhaps it is because of the cohesion of the team that he can compete with Ma Yun! What do you think? Welcome to leave a comment below!