The reason why Shaxian snacks can go global is due to the vigorous promotion of the Shaxian government in the 1990s. They established the Shaxian Snack Industry Association and registered the brand with the country. At that time, the way for Shaxian people to make a living outside was to open a Shaxian snack bar. It is also because of its universality that it has ascended to the throne of China's snack giant.
It is precisely because of its simple store, simple dishes and low prices that it has many customers. Shaxian snacks are actually synonymous with fast, easy and affordable. The store's signature dishes, flat pork and noodles, have captured the hearts of many diners with their low prices, refreshing and non-greasy taste, and fast serving speed. Shaxian Snacks has stores all over the country and even in many places around the world. It seems to exist wherever Chinese people live.
Now the "Shaxian Snacks" menus in various places have been adjusted to suit local customs: in addition to maintaining light flavor characteristics. The tastes also have their own emphasis, such as Lu Di salty, Hunan spicy, Sichuan spicy, etc. Even the sauces on the table are determined according to taste, such as Fujian style vinegar and Shaanxi spicy pepper. There are differences between east, west, north and south. This may be how "Shaxian snacks" can be found everywhere, but on the other hand, it's no wonder that many people have been complaining that the local Shaxian snacks are not authentic. Real Shaxian snacks can only be tasted locally.
However, no matter how we evaluate those "Shaxian snacks" that go to the outside world, we still agree with it from the bottom of our hearts. Although it does not have a high-end menu and will always play an inconspicuous role, it firmly captures the broadest consumer group - ordinary people.