1, business communication

Communicate with customers internally according to relevant market information, including project positioning, content, requirements, production accuracy, time arrangement, budget, etc. Only by doing this well can we go further and make promotional videos according to customers' requirements.

2. Plan drawing

According to the customer's requirements, make a detailed plan for shooting time, shooting content, shooting plan and difficulties encountered in the shooting process. Arrange the main content of the promotional film according to the planning book. Let the next activities proceed in an orderly way through good planning.

3. The overall plan was released.

Provide customers with a detailed plan, and then discuss and modify customer requirements in the plan. Finalize the project positioning, content, requirements, production accuracy, progress and budget with customers. These contents are complex but indispensable, so that customers' needs can be met to the greatest extent, which is also the original intention of making promotional videos.

Extended data:

A case study of promotional film production

The short film "One Belt, One Road, Connecting You and Me" was broadcast on American Channel and World Channel of American Consumer News and Business Channel TV, and introduced the "One Belt, One Road" initiative put forward by China with magnificent pictures and concise and eye-catching subtitles.

Thomson, an economist in new york, told Xinhua that the short film "showed me China's ambition". The project connects Asia, Europe and Africa, involving billions of people. If it can be realized, the pattern of the world may be completely changed.

Jackson, a construction worker in new york, is very interested in China's high-speed rail plan. He said: "The speed of building high-speed rail in China is amazing. I hope China will build a high-speed rail in the United States, connecting Canada and the United States, and going directly from Alaska to the European continent. I can take my family on a trip. "

Since 18, the short film "China, Walking with You" has been broadcast on CNN's major US channels, headlines and airport news, as well as CNN's international North America channel, Europe channel and Asia channel. People from all walks of life in Australia, Sri Lanka and Kenya talked about China's role and function in global trade.

People's Network-China and the United States jointly produced the "Belt and Road" propaganda film

According to the general content, the production of Baidu Encyclopedia-Promo can be divided into three steps: pre-preparation, mid-shooting and post-editing. Every link is indispensable and interlocking.

The pre-preparation work of enterprise promotional film shooting is very important, which is the basic guarantee for mid-term shooting and post-production, but many people don't know much about the pre-preparation work. The preparation for shooting corporate promotional videos mainly includes the following contents:

1) communicate with customers to understand the needs at the first time.

It belongs to this stage from the moment when the customer determines the idea to the moment when he actually puts into shooting. During this period, the specific production plan of corporate propaganda film and corporate propaganda film will be gradually formed, and the specific production preparations will be gradually completed.

2) In-depth contact and communication with customers to learn more about the characteristics of enterprises and products (or urban characteristics).

In this process, we must know the purpose of the company's promotional film, the shooting scene, whether we need to hire a model, the shooting time, the film length and the language version.

3) The film crew and creative personnel draft the outline of the proposal according to the information provided by customers.

The customer has reached an agreement with us on the length, specifications, delivery date and tasks. And form a written explanation when necessary to help understand the creative background, target audience, creative source and performance style of corporate promotional films and corporate promotional films. At the same time, the company will submit the quotation based on the above information within a limited time and make a timetable. Creativity will reflect the specific shooting process and the content of each link, and there is still time. Through copywriting scripts, guests can intuitively understand the general framework of corporate promotional films and corporate promotional films.

4) After the customer confirms the outline of the proposal, make detailed plans and quotations and actively communicate with the customer.

After detailed cooperation and communication, a cooperation contract was signed. And in the contract to determine the cost, production equipment, film delivery date and other important content. Work cycle table from the date of contract signing to the date of parts delivery. Let customers know at a glance and cooperate with the cooperation process in time.

5) Copywriting and comments.

According to the requirements of customers and the content of feature films, we invite well-known screenwriters or directors of our company to conduct preliminary interviews, collect relevant materials at the same time, make the first draft of the copy and send it to customers for review. From the content, the customer reviews the corporate promotional film shooting or corporate promotional film manuscript, and proposes amendments until the copy is passed.

6) The production team and creative staff synthesize the opinions, ideas and requirements of customers, sort out relevant materials and materials, create detailed film and television copy, and make split-shot scripts.

7) On-site investigation in the early stage of the film crew.

After the copy was passed, the company set up a team, and the director and camera made on-site investigation in the early stage.

In a word, the pre-production of promotional videos is very important, and effective communication can often get twice the result with half the effort. Promotional film enterprise promotional film, city promotional film, product promotional film, brand promotional film, activity promotional film. No matter what kind of promotional film it is, the quality of the film directly affects the publicity effect. Therefore, the promotional film must be well-made and will focus on the key points.

The shooting of general promotional videos is divided into pre-preparation, mid-shooting and post-editing. Pre-preparation is the most critical link, which directly lays the foundation for the filming and production effect of the later film.

What do I need to prepare in the early stage of shooting a promotional film?

1, it is necessary to clarify the purpose of the promotional film, that is, to clarify who this promotional film is for. This seems illusory, but it is actually the most basic requirement.

2. Be clear about what to shoot. It is best to look at the subject in advance, including the venue, objects, people and so on.

3. Simply make a shooting plan. Just know what to shoot and how to shoot.

4. Write a good review. Refining the highlights in advance will not only help to clarify the thinking, but also ensure the shooting effect of the promotional film. With the development of new media technology, corporate propaganda film has become an indispensable project. There are all kinds of corporate videos on the market, so how can you make your corporate videos stand out? What kind of promotional film is an excellent promotional film? An excellent promotional film can be analyzed from the following angles:

1. Use "pseudo logic" to locate the topic.

From the customer's point of view, create some appropriate "pseudo-logic" in the promotional film to lead the brand and create its own brand benefits. So "pseudo-logic" is to win sales from the perspective of benefiting customers. A promotional film made from the customer's point of view can really consider the psychological state of consumers. Grasping the psychological state of consumers, starting from the sensibility and cooperating with the feelings of consumers, the promotional film made in this way can win the favor of customers.

2. Know enough about the audience of the promotional film.

Only by fully understanding the audience of the promotional film can we consider how to make consumers accept our products and accept the information we want to convey. The length of the promo should not be too long, so every minute is precious. In a limited time, we can use limited words to explain the spirit of unlimited enterprises or commodities, and hit the soul directly to achieve success.

3. The promo should be pre-emptive and have a good beginning.

The creativity of the promotional film must attract the audience, and it must catch the audience's attention from the beginning and leave a deep impression on them. If you miss the opportunity from the beginning, then the audience will lose interest in watching many promotional videos and have no desire to watch them. Naturally, such a promotional film is hardly an excellent corporate promotional film.

4, bid farewell to popular templates, do sth unconventional or unorthodox can win.

The production of promotional videos is generally completed through the shooting of live scenes and post-special effects processing. At present, many promotional film production companies have different levels and blindly process through templates. The promotional videos made in this way are the same, which will only reduce the image of the enterprise in the eyes of the audience. Therefore, the production and processing of promotional videos must also choose a powerful production company or team to win by surprise.

In a word, as a new business card of the enterprise, the value of the enterprise propaganda film need not be described too much. In the vast network environment, with the increasingly picky tastes of the audience, only by meeting the above characteristics can we shoot dynamic corporate promotional films and bring excellent viewing effects to customers. First of all, it is necessary to understand that making a corporate image propaganda film is different from making a corporate product propaganda film. Shooting a corporate image propaganda film mainly focuses on enterprises, while shooting a product-supplemented corporate product propaganda film mainly focuses on products. First of all, it is necessary to understand that making a corporate image propaganda film is different from making a corporate product propaganda film. Shooting a corporate image propaganda film mainly focuses on enterprises, while shooting a product-supplemented corporate product propaganda film mainly focuses on products.