At the end of 1982, Wang Feng, the then director of CCTV, approached Huang Yihe, the then director of the literary and art department of CCTV, and suggested that he be the director of the 1983 CCTV employee New Year's Gala. Huang Yihe suggested that the audience should call on demand Wang Feng immediately adopted this opinion as the format of the program and adopted the form of live broadcast to interact with the audience.

Since then, CCTV’s Spring Festival Gala has become an important way for TV viewers to celebrate the Spring Festival, an audio-visual feast for the common people every New Year’s Eve, and a New Year’s Eve dinner for the Chinese. The most impressive program of the Spring Festival Gala was the song "Hometown Love", and Li Guyi became the first singer to officially perform on the Spring Festival Gala.

When the party was first launched, there was not even a name. It was not until ten days before the live broadcast (around February 2, 1983) that the six words "Spring Festival Gala" were finally decided, and it has been used to this day.

Spring Festival Gala ratings

Every year from 2001 to 2014, it exceeded 30%, reaching 37.6% in 2005, 28.37% in 2015, and 30.98% in 2016. In 2017, the total viewing share of the party reached 78.72%, and the national live TV (including rebroadcast) viewing rate was 30.88%.

The total ratings of parallel channels were 17.64%, an increase of 0.48 percentage points compared to 2016[56]. In 2019, it reached 5.65%, with a market share of 17.15%, a decrease of 0.95% from 2018, and a market share decrease of 1.53% from the 2018 data.

Reference for the above content? Baidu Encyclopedia - 1983 CCTV Spring Festival Gala