However, in recent years, the decline of the instant noodle market is very serious, and Master Kong, the king of instant noodles, is the most affected. Master Kong lost 90 billion yuan in seven years. In order to ensure that the factory can continue to operate, he fired 25,000 employees in five years.
Master Kong's dilemma is very obvious. In order to keep Master Kong alive, founder Wei Yingzhou sold three companies and six or seven factories back and forth, and made Master Kong survive the crisis temporarily by selling asset recovery funds.
As for why Master Kong is facing such a situation. A large part of the reason is the rise of the takeaway industry. Before the take-away industry, people had to go out to buy or cook for themselves if they wanted to eat, while lazy people would prepare a lot of instant noodles at home.
There are many people who need to work overtime, and they will take instant noodles as their first choice to satisfy their hunger. As soon as they boil water, they can easily do their own thing.
Now, after the rise of the take-away industry, coupled with the increase of everyone's income and the improvement of living standards, the requirements and habits of diet have changed, and eating with quality and health is their choice.
The take-away industry can meet all their needs, you can eat hot meals without going out, and you don't have to eat instant noodles without nutrition.
The rise of an industry is bound to be accompanied by decline. Therefore, as far as the instant noodle market is concerned, many people are very curious. Under the influence of the take-away industry, where will the instant noodle market go?
The biggest advantage of instant noodles in the market is convenience, and the biggest disadvantage is unhealthy. Therefore, making instant noodles healthy on the basis of convenience can be the primary consideration for many instant noodles. Because people nowadays pay great attention to health preservation and physical health.
In particular, parents don't allow their children to eat instant noodles because they think instant noodles are junk food and harmful to their health.
Therefore, the raw materials of instant noodles can be changed. After adjusting the formula, it is necessary to innovate the propaganda direction, so that everyone can change the deep-rooted unhealthy idea of instant noodles, so that instant noodles may be recognized by consumers again.
Although the instant noodle market is not as good as it was a few years ago, it is impossible to disappear. Many times, people still rely heavily on the existence of instant noodles. Therefore, instant noodle manufacturers should quickly adjust their marketing strategies to bring new hope to the instant noodle market!
Do you think instant noodles can be saved in the era when takeout can be delivered to the station?
How many degrees, how many minutes?