1. Fantong.com-the originator of online food search service

Fantong.com was established in Beijing in 23. It is the first online catering service platform in China that provides restaurant reservation service and catering discount service free of charge. At present, Fantong.com's business network has expanded to 52 cities across the country, and many large and small restaurants have joined Fantong.com.. As the first online catering service provider in China, Fantong.com has been leading the development of e-commerce in the catering industry, and is committed to becoming the "Ctrip.com" in the catering industry. Their various attempts have also provided a good reference for many online catering platforms.

2. Public comment network-the popularity king of catering network comments

Public comment network is a platform to provide local catering, leisure, entertainment and other life services for consumers to comment and share information. Strictly speaking, public comment network is not an online catering platform, but on public comment network, diners can speak freely about dining restaurants, let more people know the real reputation of a restaurant, and at the same time, it is also a platform for the majority of diners. Because the content of Dianping.com is mainly composed of comments and information sharing from netizens, and the platform is interactive, the popularity of the platform is extremely high, and it is the only third-party ordering service organization in the market that can compete with Fantong.com at present.

3. Douding.com-a quality choice for white-collar workers in Beijing

Douding.com mainly provides quality services to solve the problem of working meals for white-collar workers. It is committed to connecting the Internet with real life and work elements and improving the quality of life and work. The model of Douding. com is a customized platform for white-collar workers who need to be sent to the designated location by the food delivery staff to meet the individual requirements of white-collar workers for diet. Douding. com attaches great importance to the standardization of food delivery service in fast food restaurants, and requires enterprises joining the alliance to meet the corresponding requirements in the hygiene, nutrition, heat, measurement and speed of the food delivered, the service attitude of the food delivery staff and the response speed of the restaurant, so it can provide high-quality online ordering service to white-collar workers with high quality requirements.

4. Eating the World-a new e-commerce star in the catering industry

Eating the World is a comprehensive platform for online ordering and catering materials supply and marketing based in Guangzhou. From their business layout-providing online ordering and positioning services to ordinary consumers and providing restaurants with all kinds of materials, raw materials and equipment needed by the catering industry-we can see the ambition of eating the world. While increasing the passenger flow and sales for restaurants, Through large-scale procurement, the cost of the restaurant is reduced, and it is more deeply involved in all aspects of the catering industry chain, providing one-stop service, which is not only the small secretary for ordering food for consumers, but also the business consultant for restaurants. This integrated vertical service model can not only solve the inherent profit model of other third-party catering information service platforms and the embarrassment of competing with restaurants for profit (scheduled share), but also provide professional e-commerce solutions for traditional catering enterprises, so it is optimistic by many people in the industry and thinks that this will be the new direction of e-commerce development in the catering industry.

5. Lihua fast food-the ultimate representative of "clicks and mortar" mode

At present, there are two kinds of ordering websites, one is self-built kitchen, and the typical representative is Lihua fast food; First, they specialize in middlemen, such as Fantong. com, which only builds a third-party platform to provide information services, and also includes distribution logistics. The former is defined as "clicks and mortar" mode by the industry, while the latter is "mouse plus running errands". Lihua fast food was founded in 1993. It has developed from a small-scale fast food restaurant to a famous chain fast food restaurant. In the past few years, it began to provide online ordering service, which is very popular in many big cities. Lihua fast food is a successful representative of traditional entity restaurants to carry out e-commerce business.

6. Convenience China-The Lost Empire

Convenience China was established in 26, providing online ordering services for fast food and fruit cakes in four cities in the north, Guangzhou and Shenzhen. Its founding team came from Tencent. Convenient China has entered the online ordering industry with a high-level and high-tech attitude since its establishment. Because of its team background, it has attracted the attention of the Internet industry and the capital market. During its operation, it cooperated with many well-known Internet companies and became the most dazzling enterprise in the online ordering industry. At its peak, Convenience China had a 2-odd customer service office in Nanshan, Shenzhen, and cooperated with Tencent to provide ordering service for Q Q users. However, this once dazzling ordering website is now in a semi-stopped state, and the platform has been unable to order food online, only providing the contact information of relevant restaurants, perhaps its operation team has left it to its own devices.

7.129T take-out chain network-the overlord of Huangpu River

129T take-out chain network is an online life service platform independently developed and operated by Shanghai Sanzhi Digital Technology Co., Ltd., which provides professional and convenient online ordering service and take-out preferential information service for Shanghai netizens in the form of web2. application. At present, the platform has joined more than 7,8 catering enterprises, providing home delivery service for users in various regions of Shanghai. In addition to the basic online ordering service, 129T also independently developed web instant messaging tools and operated large communities, providing interaction between users and stores, and between users, making users extremely sticky. With its powerful business alliance, it firmly occupied the online ordering market in Shanghai and became a dominant player.

8. beggar's network-encyclopedia of restaurant information

beggar's network, like Convenience China, was established in Shenzhen in 26. Compared with Convenience China's popularity, beggar's network can only be regarded as "unknown", but beggar's network is quite well-known in a certain range, because the word "beggar" is so approachable and catchy that everyone remembers it when it is said between friends and colleagues. Beggars. com collected information about many restaurants and shops in Shanghai, Guangzhou and Shenzhen. At first, it also provided online ordering service, but now it no longer operates online ordering business, but only provides information about various restaurants, which has become a comprehensive collection of restaurant information for future reference.

9. Wolanju-a small department store nearby

Many people should not have heard of Wolanju, because it specializes in serving office workers near Tianhe North and Sports East in Guangzhou, and it is a restaurant's own ordering website. The author mentioned Wolanju here because it is very distinctive-Wolanju not only provides online ordering service, but also provides sugar water, office stationery, home products, drinks and so on. It can be said that it is a small department store around office workers. If you suddenly need something small when you go to work, the next order online will be delivered, which is extremely convenient. Because it provides special services, it still operates very well despite its small scale, and this model is worthy of our analysis and discussion.

1. Win-win home delivery-48123123

Taking stock of online ordering, we can't ignore the "motorcade" of KFC and McDonald's carrying big red boxes in the streets every day-online ordering with high requirements for standardization is actually more suitable for western-style fast food. Chinese food is different from western food, and its taste is changeable. For example, some people like spicy food, while others don't, and the taste of Chinese food is difficult to unify. In contrast, although KFC's dishes are few, they are highly standardized and can be presented directly on the Internet, so KFC simply puts the menu on the website with the domain name of 48123123.com, and many people order food through their website.