Sometimes, a wonderful advertisement copy can not only impress the viewer with the product, but also remember the details of the whole advertisement. It is like a short novel, and its purpose is to catch your eye and catch your heart.

A Complete Manual of Copywriting, Robert? Bly, best-selling in America for 31 years.

1. Mark's Story

In the control tower of a space center, young man Mark stared intently at the display screen in front of him. Suddenly, two moving targets appeared on the display screen at the same time, and the two flying objects were flying closer and closer, which was in danger of head-on collision. Mark was in a hurry, staring at the display screen, scrambling to operate the keyboard. However, the flying object still flies closer and closer as if it were programmed. Finally, the tragedy happened, and the fire of the impact reflected the whole control tower. But at the moment of the tragedy, Mark was like a different person. He clenched his fists with excitement and an uncontrollable ecstasy crossed his face. At this time, the following subtitles appear on the screen:? Mark, a former video game programmer? . Advertising language:? You can change your boss, but never change your major. ? (job website advertisement)

2. The story of index finger surgery

The exciting moment has finally arrived. In the quiet ward, the nurse is carefully uncovering the thick gauze wrapped around the index finger for the middle-aged man layer by layer. The patient was nervous, his wife was clutching his other hand, and the attending doctor was standing opposite the patient, and his expression was not relaxed. Finally, the index finger that was lengthened by surgery is alive? Stand tall? In front of everyone. The operation was successful! The couple were overjoyed. When they got home, they couldn't wait to open the refrigerator and take out the ketchup bottle from it. The husband put his long finger, which had just been operated on, into the bottle and successfully put the only layer of ketchup on the bottom of the bottle? Fishing? Out, he stared at his wife excitedly and proudly, while her wife stared at the ketchup on her husband's fingertips? (ketchup advertisement)

3. It's all the fault of washing powder

A young Japanese couple came to a country in South America to travel. At the airport, when the Japanese man passed the security gate, the alarm went off. He immediately realized that he still had a few coins in his pocket. So he took out these coins apologetically and showed them to the customs officers. Unexpectedly, the customs officers were suddenly shocked. It turned out that the man had some suspicious white powder besides those coins. The customs officers rushed up and drove him away without hesitation. In fact, those white powders are not drugs, but washing powder that is not completely dissolved when washing clothes. The poor Japanese man shouted injustice, while the young wife cried bitterly and felt deeply guilty. (laundry detergent advertisement)

4. He is an AIDS patient

The office is quiet, and the employees are busy with their desk work. Suddenly, there was a screaming roar:? Do I have to tell you? I'm really fed up. Do you understand that the boss of the company is angry with a thin young man? Damn it, damn it! Get out of here! Get out of here! ? The young man left the office silently without saying a word. This young man is actually an AIDS patient. Advertising language:? Please treat AIDS patients like this boss, just as he treats any other employee. ? Advertising encourages people to treat AIDS patients like ordinary people from a special perspective, instead of deliberately giving them so-called? Special treatment? Otherwise, it will hurt them. (Public Service Announcement of AIDS Prevention Association)

5. Doctors don't understand patients' hearts

Nurses are making rounds in the intensive care unit of the hospital. A patient who was unable to move suddenly blinked several times, and the female nurse quickly called the doctor for consultation. When the doctors and nurses gathered around the patient's bed, his fingers moved slightly again, as if to express something. The doctor quickly handed the paper and pen, and the young man wrote a line: Don't block the TV! It turned out that the position where the medical staff stood just blocked the patient's view of watching TV, so he asked everyone to get out of the way and not to disturb him watching the program of European Sports Station. (TV advertisement)

6. Lower than you think

Late at night, a woman in white was followed by a stranger man. In order to escape, she ran into an unfinished construction site, but strangers followed her closely. It was dark in the construction site, and there was water on the ground. The woman in white stumbled and ran, but the stalker was getting closer and closer. Just as she was about to catch her, suddenly, the stranger's head hit a transverse steel pipe. It turned out that the height of the steel pipe was just at the height of the tracker's forehead. He didn't find it, so he didn't bow his head but walked straight, and he was knocked unconscious at once. The girl finally survived. At this time, the subtitles were typed:? Swisscom's new tariff is even lower than you think. ? (telecom advertisement)

7. How to carry love to the end

At night, on the street of Paris, a young man stood downstairs in a residential building and looked up at the upstairs without saying a word. Books, alarm clocks, magazines, sports shoes, records, electric guitars and other items have been thrown down from upstairs and smashed all over the place. It seems that the young man had an unhappy affair with his lover, which led to this? All over the place? The breakup war. At this time, a white-haired old man came downstairs, and he wanted to stop the behavior upstairs. I was about to sigh at the kindness of the old man when the people upstairs left a photo frame with a photo of the old man and his wife. The camera rolled upstairs, and an old lady stood on the balcony with her hands tucked in. At this time, we realized that it was the old couple who were in conflict. It seems that throwing things out is not the patent of young people. Insurance company tips: Even if you live to 71 years old, anything can happen. (insurance company advertisement)

8. The story of kangaroo

A couple was driving in the hinterland of Australia when it suddenly rained heavily. They found an injured kangaroo lying on the side of the road. They got off the bus and looked closer. The young man lovingly took off his raincoat and put it on the kangaroo. After a while, the kangaroo skipped away. Two young men were about to continue their journey when they found the car keys in the pocket of the raincoat worn by kangaroos. When they were worried about being trapped in the wilderness, the kangaroo in raincoat came back, accompanied by a local native. The native took out the car keys and pointed to the girl to ask for an exchange. The young man nodded and agreed. This makes the girl angry. She looks at her lover angrily. In a short time, the truth came out: all the native wanted was the raincoat worn by the girl. (raincoat advertisement)

9. The road to the enemy is narrow

After a football match, two fans of the winning team couldn't restrain their excitement after leaving, and continued to dance and rush to the bus home. They danced and made noise, but suddenly they were too scared to make any noise, because they found that there were still more than a dozen angry strong men sitting in the car. It turns out that these people are supporters of the losing team. It's a narrow road to go. It seems that a conflict is inevitable. At this critical moment, the latter raised a glass to congratulate the former, and when they met, they smiled and disappeared. It turns out that both sides have Fanta soda in their hands, and the reconciliation is because they both support Fanta. (beverage advertisement)

11. Are you qualified to develop children's imagination?

In the classroom of a primary school, a female teacher is taking a painting class. ? Today, you can draw whatever you think. ? The teacher plans to cultivate children's creativity and imagination in a completely open form. As a result, all kinds of insects and animals with unique shapes and colorful colors are on the paper. However, the teacher found that a little boy's painting style was somewhat abnormal: he used a black brush to blacken all the white paper, and one by one, he was very focused. All the other students are out of school, and in the empty classroom, the little boy is still burying his head in black. Sasha Vujacic The sound of brushes made the teachers look at each other. Night arrival, under the desk lamp at home, little boy? Sasha Vujacic The sound of painting never stopped. Young parents thought that their children were ill and worried. The doctor asked the little boy what he was drawing, but the little boy had no time to answer, just one by one. Sasha Vujacic Black? Finally, the little boy was taken to the hospital. The white-haired old expert was invited out. He was in a wheelchair and consulted with a large group of doctors, but he still couldn't figure it out. In the white ward, the black pieces of paper created by the little boy have been spread all over the floor, but he still doesn't have any? Quit writing? Signs? The careful female teacher found a box of jigsaw puzzles in the little boy's desk, and suddenly realized: Could it be that the little boy created a jigsaw puzzle? So, teachers, parents, doctors and nurses worked together to splice pieces of black paper on the floor of the gymnasium. Gradually, a lively and lovely black image appeared in front of people. No one thought that the little boy created a huge whale, and he painted countless black pictures all the time, just to spell out his imaginary whale. On the whale's huge body, the slogan of the film was played:? How to encourage a child? You must use your imagination. ? The advertisement calls on people to support the Children's Development Foundation. (public service advertisement)

11. Never drink and fight a bullfight

This is a new duel between a matador and a bull, in order to verify the quick-acting decontamination ability of a new washing powder. On one side, the matador was holding a bottle of red wine, facing a piece of white cloth hanging on the rope and swinging the red wine. On the other hand, a grumpy bull locked in a truck has been red-eyed, and the truck has been hit by it. The matador motioned to open the back door of the truck. The bull ran wildly in the direction of the matador, and the loess flew behind him. The matador was calm and methodical. He first poured a spoonful of washing powder into a basin of clean water prepared on the table next to him, then took off the square cloth covered with red, put it into the clean water and looked back at the galloping bull. When the bull was still a few steps away from him, the matador suddenly pulled out of the water and unfolded the square cloth, making a heroic appearance at the bull. But at this time, the red wine stains on the square cloth have disappeared. Ben Niu stopped suddenly, looked at the white cloth and bowed his head helplessly. Undoubtedly, the rapid decontamination function of the new washing powder has been tested in practice. But at this moment, the bottle on the table was accidentally knocked down, red wine splashed all over the matador, and his clothes were dyed red. Suddenly, the bull at hand raised its horn and re-entered the duel state? (advertisement for washing powder)

12. This is something you forgot when hunting in Africa

Africa, Kenya, the vast Yuan Ye, the sun is shining and the breeze is blowing gently. An African boy, with a sharp spear in one hand and a small baggage in the other, looked anxious and trotted all the way looking for it? He followed the signpost, arrived at Nairobi Airport, the capital, and resolutely boarded the flight out of Africa. On the plane, he held the little baggage tightly in his arms with both hands for fear of any mistake. He has only one idea: whatever he finds, he should return it to its owner. The plane landed in the bustling European city. In this completely unfamiliar civilized city, the young man feels uncomfortable everywhere, and his appearance has also attracted the attention of curious urbanites. However, the African young man's infatuation does not change, and he is still a spear with one hand and a burden with the other, searching hard in the vast sea of people. Everything comes to him who waits, and finally he was lucky enough to find the owner's house. When the door opened, the young couple looked puzzled and wondered what had happened. The African boy was relieved. He carefully took something out of his small bag and said with a smile. This is something you forgot when you were hunting in Africa. ? It turned out that it was an empty mineral water plastic bottle that was discarded by a young couple on the African continent. At the end of the advertisement, tourists are warned to respect nature and not to litter and pollute the environment during the trip. (public service advertisement)

13. Help in secret

This is an ordinary residential building. On the stairs, a new young man came downstairs quickly while humming a ditty. Suddenly, the lights on the stairs went out, because it was night, and the corridor was suddenly dark. The young man accidentally bumped into something and fell. Just then, he heard the sound of opening the door in the corridor. As he could not see anything, he asked. Who is it? Do you have a lighter or flashlight? The other party replied that there was no. Since the other party couldn't see the young man, he asked the young man if he wanted to go downstairs. The young man replied yes. The other party said in a friendly way: Come with me. Be careful. ? In the dark, the young man followed each other and walked downstairs step by step. Open the stair-door, the light outside shines in. The young man dusted off the dirt and thanked each other. Thank you. I really can't see for a minute. ? Only then did the young man realize that the other person was blind, which made him stay there? Advertising language:? Learn to see. ? (Public service advertisement of Indian Blind Association)

14. two of a kind, don't forget to be modest

The beginning of the story is a very traditional seduction scene. In the cafe, a middle-aged man who looks like a business person is sitting there reading a financial daily. At another coffee table not far from him, a middle-aged lady was also alone. While sipping coffee, she tentatively stared at the man opposite. At this time, the man reading the newspaper looked up and his eyes met the lady. There was a little warmth in the lady's eyes. At first, the man was slightly stunned, and then he casually lowered his head and prepared to continue reading the newspaper. But he seems to think that the lady's hot eyes still stay on himself, so he looks up again. Sure enough, the lady opposite was affectionate and smiled at him. The man was a gentleman and smiled back with kindness. When the time was ripe, the lady stood up and walked straight to the man's desk. Four eyes look at each other, and everything is silent. The lady skillfully took out a pen from her bag, looked at the man affectionately, and began to leave her phone number in the newspaper. But at this moment, the unexpected ending happened. I saw the man suddenly grabbed the newspaper and was furious. He waved the newspaper like crazy and drove the lady away. It turns out that he really can't stand even the most touching woman in the world smearing on his newspaper without discretion? (newspaper advertisement)

15. Himalaya, don't be ridiculous!

On the roof of the snow-covered world, the wind is flying with snowflakes. Two climbers climbed to the main peak with great difficulty along the steep cliff. As professional climbers, they are all equipped with the best climbing equipment, but even so, because of the extremely steep road, long journey and fighting alone, their road to the top is really difficult to reach the sky. However, in the end, they both succeeded by virtue of their extraordinary perseverance and excellent professional skills. Just as they stretched out their arms and looked down at the mountains, they roared with the conqueror's pride, when two clear car horns suddenly came from their ears. Looking askance, my god, it turned out that a big truck was slowly driving in front of them? They reached the summit after going through all kinds of hardships and risking their lives! The truck driver didn't seem to notice. He rolled down the window and greeted the two stunned mountain climbers. Hey, guys, is it a long way to Goudal? The warriors told him that this was the Himalayas. Hearing this, the truck drivers thought they were joking with themselves and replied discontentedly:? Himalaya. Come on. ? Screen slogan:? Ural trucks, everywhere. ? (car advertisement)

16. The story of the cashier in the supermarket

There is such a woman cashier in the supermarket.