The first point: to understand that it is a new product, it is definitely necessary to promote the new product.
The second point: you must know that there is a discount, and you must enlarge the discount to attract users.
The third point: understand that the purpose is to promote new products and attract users' desire to buy.
Clarify the theme style here we know what to do and the purpose, and then we must clarify the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't upstage them, and we can't just focus on one aspect. The characteristics of new products should be enlarged, and preferential activities should not weaken the role of attracting users and finding materials. After making the design clear, you must find suitable materials, and you can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not vague, so the choice of materials is also very particular. After the materials are determined, the design and production of posters are nothing more than typesetting, how to look good and how to arrange them, but we should also pay attention to clear themes, strong breathing, clear levels and smooth reading. Case Analysis If we want to design well and have certain design thinking and typesetting skills, we must appreciate a large number of excellent cases on weekdays, so we must not miss the resources we can see, whether at home or abroad. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons are added around. The taste copy is handwritten, which reflects the sense of handiwork of food, and the combination of color with yellow and red reflects the visual impact of appetite. The poster above is mainly for promoting food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture to reflect the sense of handiwork of food. The picture mainly highlights food and theme copy, and is satisfied with excessive element decoration, highlighting the subject vision. Case Practice Through the above case analysis, we will use case practice to help you better understand this skill and apply it to your own practical work. Let's get started! 1. copywriting First, let's look at copywriting and product drawings, short copywriting and appetizing food. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Main layout We use diagonal typesetting to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly greater. Because here is mainly to promote food, so in order to highlight the appetite of food, we choose vibrant orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as the design performance, which is more representative and can better reflect the manual image. Price labels are also important copywriting information, so we use the style of small bubble labels to highlight it. Here, our master picture and copy are typeset into the picture, and then we can decorate the whole picture. 5. Picture Decoration We choose the main photo frame with color block style. The color blocks are as random as possible, which makes the picture more friendly, so that the user's vision is attracted by the specific color blocks, and finally the picture is enriched again. In the theme copy, we added an illustration-style main picture to make the theme more design-oriented, and added a pair of illustration-style chopsticks under the main picture to set off the atmosphere, and added some hand-drawn lines to make the whole picture more handmade. The illustration of the main picture was added to the background for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the skills of designing handmade food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual and handmade.
Food Illustration Experience Sharing Four food series illustrations have been completed. When painting, they are all foods that they really want to eat. Many details are rough and uneven in shape. Many times, I have no confidence in my paintings and feel that I have not made progress. However, a few days ago, these paintings were unexpectedly recommended to the front page by the official network. I am both surprised and grateful. I'm really glad that my painting can be affirmed by others, and I have the motivation to continue painting. So I decided to make a comeback after the completion of each series of paintings, share them with friends who love painting, and think about what I still lack, hoping to be with them.
First of all, the painting process
Painting tools: computer PS, hand-drawn board
Brush: hard edge pressure opacity (draft line), soft color oil crayon (coloring), delicate chalk and chalk (projection texture)
Second, share ideas.
This series of paintings are all delicious things, and I like to eat them, so I didn't spend too much time in painting and found a lot of related materials, taking one of them as an example.
Because Lamian Noodles was painted, I found some side dishes and fruits related to Lamian Noodles, replaced the elements in the original picture, and then arranged them in combination. This series of compositions are all from a overlooking perspective, so when looking for materials, try to find pictures from the same perspective; Color matching is to find an ice cream color card on the petals. It feels small and fresh. At first, I absorbed its color and found it too light. Then I think people think this thing is delicious in their daily life. The first thing they see is color. The brighter the color of food, the more people want to eat it, so I choose high brightness and high saturation color to match it, and the final effect is not bad.
Several elements to complete an illustration are nothing more than composition reference, person or object reference, color matching reference, plus your own understanding and control of the picture, that is, technical reference. These elements are mutual in illustrations, and every step should be taken seriously.
Third, personal feelings.
Drawing illustrations is often closely related to our lives. Many references come from our lives. Observe the things around you and keep them in mind. It's good to remember. Always bring a small notebook to record your inspiration. Since I started to be a full-time illustrator, I will subconsciously think about my own decoration style, color matching, object placement and so on. Let me have a deep understanding of things around me, exercise my thinking, observe life and observe the world, and you will re-examine your relationship with the world and find your own illustration language.
When I started to learn illustration, I always unconsciously turned myself into a dead end. When I see other people's paintings are good, I always compare them. Why didn't I make progress? This kind of emotion can easily make you on the verge of collapse and give up painting. Later, I gradually realized that everyone's starting and rhythm are different. We just need to compare ourselves. As long as we make a little progress than yesterday, it is also a great encouragement. The meaning of painting itself cannot be compared with others. This process is a process of dialogue with yourself. Being yourself is also a rare happiness in life.
Finally, I hope to grow up with friends who like painting. If I like it, I will keep a favorite.
My Weibo: Xuan Xiaoyi.
How to make a meal plan? How to make a meal plan? Graduation destination map can also be called dining map, which is a current trend. Today, Bian Xiao will show you how to make a dining map.
Methods/Steps Step by Step Reading
1
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Organize alumni records into standardized forms, and people who enter the map will open the data management page.
2
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Click Add Data, select Upload Form, fill in the data name, and then click Select File.
three
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Click "Save" and "OK" to open the map management, and select "New Map" to complete the information.
four
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Click the Add button on the left, select "Alumni Record Data" and click "OK".
five
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Summarized as follows. The software is Photoshop__ and it takes a lot of time (mainly because of the initial overall design).
About the production method _ spring gambling training _ is the basic operation of ps.
Is the first statistical information _ Joey said _ Open the map material with PS _ Hong _logo_ Huanhui
The food on the left comes from the food map.
The university logo faded after I saved it from Baidu.
Let me answer many questions about personal letters:
1. I made it entirely by computer ps.
As for whether PPT and Meitu Xiu Xiu can be done, I don't know whether mobile phones and iPad can be done.
Don't ask me about the installation and basic operation of 2. PS software.
If you have any detailed questions, you can ask me _ "Yes" and "No".
3. Font used:
Title of "The 29th Emperor": Han Xingjian _ Knocking and Utilizing Lang: Founder Kaiti Simplified
Name of Province: Founder Northern Wei Dynasty Regular Script _ Pump _ Both Use _ Heir: Founder Regular Script
The little red circle in the provincial capital is the I-shaped material painted by ps himself.
All materials are completely from Baidu _ cricket, argon, bran and vinegar: gourmet China | illustration | commercial illustration | Kyon illustration-_ vinegar patella _ _ research _(z cool)
Thanks to the creation of Kyon's illustrations.
All the information that can be shared (China map _ wave _ font _ bark and _ university logo that I have processed).
I put the link _ Queue even _ map in Baidu cloud in psd format _ogo in png format _ Fat _i format (please understand the format before asking why I can't open it).
Password: 6666
Spend some time on the material and give it a praise _ 舵舵舵舵舵舵舵舵, 舵舵舵舵, 舵舵舵, , , , 333
The content is for reference only and is protected by copyright.
There is a farmhouse near the Yangtze River Garden in Neijiang. There are many other tourism formats near the Yangtze River Garden, such