The opening party will learn from Qingdao's "One Song" operation mode in 2004 and once again "hold hands" with CCTV. At present, the organizers are in contact with CCTV columns such as Love in China and Happy China, and strive to create an "opening ceremony".
In addition to the opening ceremony, large-scale variety shows and romantic weddings at sea, the Ocean Festival also carefully prepared theme activities such as sea fishing competition, popular science exhibition, the 15th Qingdao (south of the city) Maritime Love Tourism Festival, and the selection of Olympic stars.
Qingdao radish club
Time: the ninth day of the first month to the fifteenth day of the first month.
Venue: Contemporary Square Children's Park
Main activities: opening ceremony, radish art carving contest, folk handicraft production contest, Lantern Festival production exhibition and evaluation, closing ceremony, etc.
The opening ceremony of Qingdao Radish Club and the Radish Art Carving Competition kicked off in the sound of gongs and drums. All kinds of works of art carved with radishes were colorful, attracting visitors to stop and watch and linger.
It is understood that the organizers arranged various forms of cultural and economic activities at the one-week radish meeting. Some students from the technical school chef class came to the scene to show their cooking skills. Some hotel managers said on the spot that they wanted to recruit new employees, and the radish club played the role of a job fair.
During the radish fair, there will also be a folk handicraft production competition, special cultural activities for children and the elderly, and various calligraphy and painting and photography competitions.
Oktoberfest originated in Germany and was held in 65438 10 to celebrate the wedding of Prince Ludwig of Bavaria and Princess Saxony Hills. Since then, Oktoberfest in Munich has been preserved as a traditional folk festival in Bavaria. Since then, people have continued this warm mood and held this activity year after year.
The three most famous Oktoberfest festivals in the world are Oktoberfest in London, England, Oktoberfest in Denver and Oktoberfest in Munich, Germany. They are famous abroad and praised by beer experts in Europe and America as a carnival that every beer lover should go to at least once.
World beer festival
China International Beer Festival opens on the last Thursday of July every year and lasts 12 days.
July 16 ~ 30 —— Harbin Beer Festival, the hometown of beer in China.
August 1 ~ 5 British Oktoberfest
August 12 ~ 27 Qingdao Beer Festival
Oktoberfest
September 28th ~ 30th, 65438+1October 5th ~ 7th Stockholm Oktoberfest.
The origin of Oktoberfest
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Oktoberfest originated in Germany and has a history of 100 years. There are generally two versions of its origin. It is said that in 18 10, Prince Lourdes of Malawi got married and held a horse race. After the horse race, people drank beer to celebrate. After the celebration, it became the Oktoberfest today. There is also a saying that local farmers drink beer to celebrate the bumper harvest of barley and hops.
18 10 Bavarian crown prince Ludwig and princess Teresa got married in June of that year, and the official celebration lasted for 5 days. People gathered on the big lawn outside Munich, singing, dancing, watching horse races and drinking beer. Since then, this popular activity has continued and spread to this day, and it has been fixed as the Oktoberfest from the third Saturday in September to the first Sunday in 10. As of 2004, except for the interruption due to war and cholera, the Oktoberfest in Munich has been held for 170.
Oktoberfest in China
Since China had beer, people in China have known about Munich. Even some beer advertisements say: very Germany, very Germany!
China Oktoberfest was first held in Qingdao in 199 1 and has been held for 16 times this year. Dalian "China International Beer Festival" was also held for 8 sessions; Harbin Oktoberfest has been held for four times, and the rest are Yanjing Oktoberfest, Xi Oktoberfest and Tianjin Oktoberfest. Let a hundred flowers blossom and a hundred schools of thought contend. The domestic Oktoberfest is held in July and August, which belongs to summer and is also the peak season for beer sales, so everyone has to show their faces frequently, and the content of each Oktoberfest is also varied.
Denver beer festival, USA
As a multi-ethnic country, German immigrants who came to the United States naturally brought the tradition of Oktoberfest to the United States, and then people of other nationalities used it as an excuse to participate in this traditional German festival and drink beer. Three-day tickets range from $30 to $50 according to different activities. The price of buying a three-day pass is 65,438 yuan +045 yuan, which is cheaper than buying a single-day ticket by 20 yuan. If you apply for membership on its official website, you can get an extra discount of $20 on the basis of the ordinary air ticket of $65,438+$045.
Oktoberfest London, England
The London Oktoberfest started at 1978, and it will be held again in the Olympia Exhibition Hall in west London in 2005. Britain is another big beer country besides Germany, and West London is the center of British beer, so it is now known as "the largest pub in the world". At that time, you will taste different kinds of beer, even unique beer, such as spiced beer with heather and flavored beer with honey and bananas. All the drinks are hand-made in small workshops, and most of them are produced in Britain. One-day tickets are divided into 6 pounds and 7 pounds, and the pass is 17.5 pounds.
Oktoberfest custom
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Munich Oktoberfest is famous not only because it is the largest folk carnival in the world, but also because it completely retains Bavarian folk styles and customs. People transport beer in gorgeous carriages, drink in huge beer tents and enjoy folk songs and intoxicating love songs played by Bavarian brass bands. People will taste delicious food at the Oktoberfest and hold a series of colorful entertainment activities, such as horse racing, shooting, juggling, various entertainment activities, drama performances, national concerts and so on. People not only add a festive atmosphere to the festival, but also fully show their national enthusiasm, heroism and vitality.
On the first morning of the festival, parades from Bavaria, other German states, Austria, Switzerland and France gathered together. People dressed in colorful national costumes and traditional ancient costumes, led by the colorful carriages of the mayor of Munich and the owner of the winery, flocked to the grassland of Delices in a mighty and magnificent way. 12 at noon, with the sound of the salute 12, drums and music rang, colorful flags fluttered and voices were boiling. After the mayor made a short speech, he opened the first barrel of beer and the Oktoberfest kicked off with boiling cheers. At this time, the beer girl in traditional clothes kept delivering fresh beer to those who were eager to drink with a one-ear goblet. Many Bavarians wear buckskin shorts, vests and other national costumes and walk down the street with beer cups in their hands. They shouted "cheers" to everyone, and the atmosphere was very lively.
The autumn in Munich at the beginning of 10 is a little cool, and the whole street is decorated with colorful lights. There are hundreds of tents of different sizes in the festival square. The goods sold here are dazzling, and the cries of selling are one after another. People sit together back to back, drink to their heart's content, improvise singing and dancing to the accompaniment of music, and even jump on the table to congratulate each other.
During the festival, beer is served until 10: 30 every night, and the band will play pop music at 10: 45 to urge people to leave. At this time, thousands of drunken tourists will protest in unison, and the cleaning lady has to put the chair upside down on the table. For those tourists who refused to leave for a long time, the security guards had to push them to the exit and force them to leave.
On weekdays, Germans give people the outstanding impression that their work attitude is serious and rigorous, they obey orders, they have discipline and principles, but they seem to lack humor and enthusiasm. However, at the Oktoberfest in Munich, people can find the other side of German energy and enthusiasm. In particular, Bavarians' persistence and pride in their own culture and traditions have left a deep impression on people from all over the world.
This festival is called one of the biggest festivals in the world, attracting more than 7 million tourists and drinking more than 6 million liters of beer every year! I didn't expect the Germans in my impression to have such a hospitable side. The Oktoberfest, which lasts for 65,438+06 days, builds a large tent that can accommodate tens of thousands of seats in Teresa Square every year to provide beer and German cuisine for tourists; Amusement facilities such as Ferris wheel are erected outside the tent, and parades and folk activities in medieval costumes are interspersed in the venue from time to time.
No country in the world loves beer more than Germans. Judging from the data alone, the extent of their binge drinking is surprising. According to the statistics of Munich Tourism Bureau, this festival attracts more than 6 million tourists every year, eating an average of 200,000 sausages, 600,000 roast chickens and 6 million liters of beer. During the two-week Oktoberfest, Germans ate and drank a total of 13528 kilograms of food, enough for one person to eat 10 years. Last year, in 2003, about 6 million people crowded into 65,438+04 tents on about 365,438+0 hectares of grassland and drank about 5.7 million liters (1500,000 gallons) of German beer. All beer greenhouses in Teresa Square are temporary, each with an area of about 2,000 square meters, and all have independent stages and beer sales counters. People sit on traditional long benches and wooden tables, enjoying world-famous German beer and roast pork legs with local characteristics. Besides drinking, the streets are decorated with lanterns and colorful decorations, and a parade composed of seven wineries in the city also took to the streets to sing and dance. There are also many folk activities, such as concerts and circus performances, as well as many sales stations and amusement facilities, such as spinning horses and ferris wheel. Beer was served until 10: 30 in the evening, and the band played a tune urging people to go home. The activities in Teresa Square ended at 1 1 in the evening, but many tourists were still lingering, and many people still moved to pubs that were open all night. Approaching the venue of Munich beer tent, you will see more than a dozen large beer tents jointly opened by well-known beer companies and restaurants. Although they are called tents, each tent is like a small dome, because this project is as huge as building a house. In order to accommodate thousands to tens of thousands of people every night, each beer house tries its best to meet the needs of different tourists. Since mid-July, it has started to build giant sheds, both inside and outside which have been decorated. A dozen beer sheds can accommodate more than 90,000 seats. Each beer producer will display their own beer in the tent. Everyone will sing and dance in the beer shed and eat roast chicken, grilled fish and German bread shortbread. In addition, many beer sheds also have a stage for bands to perform. Every night, bands will perform some familiar German songs, as well as parades and traditional songs and dances in medieval costumes. But the most attractive thing is that there are many kinds of amusement facilities suitable for the whole family outside the beer shed, such as merry-go-round, pirate ship, rotating beer barrel, large ferris wheel, swing, roller coaster, haunted house and other amusement facilities, as well as small stalls providing German royal food for tourists, so that people of all ages can have a good time at the beer festival! In addition, at night, colorful lights illuminate the whole venue, and you can feel that Munich is more beautiful at night. The giant Ferris wheel is the best place to overlook the Oktoberfest venue.
Qingdao international beer festival
Qingdao International Beer Festival is 17 years old this year and has grown into a young boy.
From a local festival to the first Oktoberfest in Asia, the development of Qingdao Oktoberfest adapts to the pace of Qingdao's economic and social development.
"I can't drink foreign beer in the first few quarters." Gao Zhong, a Qingdao citizen who has participated in the drinking contest since the first Oktoberfest and won eight consecutive championships, told reporters bluntly that with the internationalization of Oktoberfest, he can now drink more and more international brands of beer.
It is reported that the first Oktoberfest was held in the southwest corner of Zhongshan Park on 199 1, sponsored by Tsingtao Brewery Group, and most of them came from some beer producers in Laizhou, Weihai and other provinces.
Zhu Quansheng, a native of Zibo, participates in the Oktoberfest every year and has no deep impression on the first three Oktoberfest. He accurately remembers that the first time he drank imported beer at Oktoberfest was at the 4th Oktoberfest in 1994.
Since then, more and more foreign beers have appeared at Oktoberfest. In 2006, the16th Oktoberfest introduced 45 beer brands, including 465,438+0 foreign brands.
This year's Oktoberfest is also 45 world-famous beers, among which 9 of the top ten beers in the world are Budweiser, Carlsberg of Denmark, Blum of Germany, Baker of Germany, Newcastle of England and Asahi of Japan.
"Qingdao Oktoberfest is becoming more and more international." After comparing the beer brands that participated in the Oktoberfest in 17, Ma Gengcun, a researcher at Qingdao Academy of Social Sciences, thinks so.
People attending the Oktoberfest also have more international faces. Former Australian Prime Minister Hawke once set a record of 1 1 sec for drinking1420ml beer when he was young. At the 200 1 Oktoberfest, Gao Zhong told him in person that it only took more than 8 seconds to finish drinking1500ml beer. Hawke smiled: "I am old, not as young as before."
The reporter found that I don't know from which session, the photos of foreign girls or boys holding large glasses of beer began to occupy the core position of the publicity report of the opening ceremony.
Throughout the changes of Oktoberfest, civilization and rationality are obvious.
"At that time, bicycles stopped for a long time, and many motorcycle owners took the opportunity to attract customers to make money. This is like a market. " Ma Gengcun, who has never participated in the Oktoberfest, told reporters that most people now go to the Beer City by driving a private car, taking a taxi or taking a bus.
With the change of vehicles, the traffic order has also made a qualitative leap. In the past, cars were crowded and sometimes collided and scraped. Nowadays, the traffic in the beer city is orderly, and the civilized quality of citizens and tourists has improved significantly.
Social progress can be seen between drops. Wang Desheng, who has been in charge of the sanitation and cleaning of the beer city for ten years in a row, said that tourists have become more and more respectful to them, and people began to take the initiative to throw garbage into the trash can.
"If the beer city can't fully play its role, it is the hangover room." Xingyu Lin, chief consultant of Oktoberfest, told the reporter that the organizing committee of Oktoberfest set up a sober-up room for humanitarianism. Because people are drinking more and more civilized and rational now, Beer City decided to cancel the sober room this year.
The reporter also learned that Beer City will set up a charity shop in the city for the first time this year, and all the proceeds from the charity sale of celebrity calligraphy and painting, handicrafts and gifts donated by all sectors of society will be used for public welfare undertakings.
In addition, the entertainment projects in Beer City have also increased a lot. In addition to the original 16 amusement facilities, "2007 Beer Carnival" also added 17 amusement equipment and 17 game booth, with a value of nearly 300 million yuan. Compared with the earliest stall game of "trapping a gadget with bamboo", the "playing method" here has entered the international first-class level.
There is a Oktoberfest souvenir sales shed at the east gate of the Beer City. Miss Li, the manager, introduced a small red wooden beer barrel to the customer in detail. In the meantime, several citizens bought several sets of bottle openers with unique styles.
"Oktoberfest souvenirs appeared later. "Lin Xingyu said that in addition to the first Oktoberfest hosted by enterprises, the subsequent Oktoberfest has been transferred to the name of the government and held by the government. With the deepening of the reform concept, Oktoberfest has gradually introduced partners. At present, the government-led and market-oriented operation mechanism is adopted: ticket sales are contracted by specialized companies; The evening performance is undertaken by a professional company; The amusement facilities in Beer City are also introduced and operated by some companies.
After 17 years, from the early 1990s, when the reform wave was surging, to today, the market-oriented thinking has deeply penetrated into the business philosophy of Oktoberfest. 10 years ago, who dared to implement the differentiated pricing strategy of daytime 10 yuan and 20 yuan at night?
International Oktoberfest is also an international business opportunity. Peng Bin, general manager of Qingdao Hezhi Enterprise Company, met several old customers at the Oktoberfest. Mr. Jin of South Korea Milin Co., Ltd. mainly deals in agricultural and sideline products, and met him at the Oktoberfest in 2004. Since then, Peng Bin's young garlic shoots and carrots have changed from domestic trade to foreign trade, and the annual trade volume has reached tens of millions of yuan.