OLE is a high-end supermarket brand under CR Vanguard Retail Group, and CR Vanguard Retail Group was founded in Shenzhen in 2004, which is the main format among many brands under CR Vanguard. Ole boutique supermarket focuses on high-end ingredients, with organic food, European baking, concept kitchen and other special areas. Unlike other brands owned by CR Vanguard, Ole stores import about 70% of food.