The company adheres to the enterprise spirit of "seriousness, innovation, unity, and efficiency"; takes "happy service, passionate work, rigorous production, and giving back to the society" as its corporate purpose; "providing exquisite, delicious, fresh, safe, and hygienic food to Weiduomei's consumer groups".

Food" is the quality policy; the strategic goal is to "use perseverance to create a first-class food enterprise and chain brand in Beijing and even China, and ultimately move towards an international brand".

Pay close attention to quality, devote yourself to service, and develop steadily based on comprehensive strength.