"Senecio" soup is a must. The soup for cooking wonton is boiled with pig bones, which takes about 6 hours. Soup mouth pays attention to its strong taste but not greasy. Because bone soup contains calcium, many old people like this kind of mouth because of it. The ingredients of "Senecio scandens" pay attention to the word "all", including seaweed, coriander, winter vegetables, shrimp skin, egg skin and so on. Two years ago, the reporter wrote a report, "Beijing's winter vegetables are gone." Winter dishes are indispensable ingredients for Beijing-style wonton. "Senecio" ran a lot of errands to change winter vegetables, and finally found a manufacturer in Qingxian County, Hebei Province. At present, the winter vegetables packed in jars in Qingxian county have become a special sacrifice of "the queen of a thousand miles".
In the 1950s, "Senecio" became famous in Beijing. At that time, the octagonal trough was very close to the Auspicious Theatre and Beijing People's Art. Some famous actors often went to Qianlixiang to drink a bowl of wonton and eat two sesame cakes as supper after the performance. Don't look at wonton, it often shows its face on the big mat. At that time, Premier Zhou hosted a banquet for foreign guests and invited the master of "Qianpi" several times. Chen Baozeng, the nephew of Chen Qing 'an, one of the founders of Qianlixiang (in his 60 s this year), wrote a reminiscence article "I made wonton for the Prime Minister" a few years ago, describing these situations in detail. In the early 1960s, the master "Senecio Senecio" participated in the national cooking technology competition, won the gold medal, and was received by Li Xiannian, Peng Zhen and other countries. At the Beijing Cooking Technology Competition held not long ago, the "Thousand Leathers" wonton won the bronze medal, and at the popular banquet food festival, their wonton banquet won the gold medal.
Small wonton is famous for its "fragrance of thousands of miles". How to attract brands with this golden character and develop the fast food industry in China has always been a topic that Xinghua Food Company never tires of discussing. As an old brand, "Senecio" once had a history worth showing off. However, in the face of fierce market competition in the catering industry, the original small workshop production model obviously cannot keep up. At the beginning of this year, Xinghua Food Company invested 65,438+200,000 yuan to completely decorate "Qiangexiang", with a brand-new front door and a readjusted storefront, which increased the business area. The main change is the practice of wonton. On the basis of retaining the tradition, it has carried out comprehensive innovation in accordance with scientific and standardized methods.
The old business model of "Senecio" is that every employee can roll skin, make stuffing, hang soup and serve food. Now it is based on the post, and the stuffing of the bag is managed, the cooking is managed and the service is managed. In the past, we used to make stuffing and skins together, but now we have found another place (because Wangfujing is too expensive, we try to increase the business area) to build a central kitchen for the store. In the past, customers bought cards and went to the counter to make wonton themselves. Now they serve the table and settle accounts after dinner. In the past, there was only one variety of "Senecio", and there was only one kind of stuffing for wonton. Except that wonton is only made of baked cakes and side dishes, now they ask technicians and nutritionists to ponder and identify it repeatedly, so as to increase it to 28 varieties, and there are only 5 kinds of fillings in wonton. There are four kinds of biscuits, in addition, there are noodles, steamed dumplings, steamed bread and a wonton feast. Wonton used to be cooked in the original soup and fished out. Now, I cook with a noodle basket and the soup is cooked in another pot. There are several kinds of soups, such as stick bone and old chicken. When I cook, I pour the soup on it. A basket of 10 is neither too much nor too little. In the past, it was easy to be picky about food. Now I don't have these concerns.
These changes of the time-honored brand "Qianpixiang" have made Beijingers feel refreshed. How can you say that the old brand has not changed? The value of time-honored brands lies in the gold content of the font size. After the reopening of "Qiangexiang", customers are overcrowded every day. Although its business area is only over 300 square meters, a bowl of wonton costs three or four yuan, but its turnover exceeds 20,000 yuan every day on average, with the highest exceeding 30,000 yuan. This economic benefit makes some big hotels and restaurants feel tongue-tied. Since the snacks such as wonton operated by "Qianlixiang" have basically been standardized, and customers are waiting in line at the old store, Xinghua Food Company has used this golden signboard to open chain stores one after another, and has opened four at present. At the same time, they intend to learn from the management experience of foreign fast food restaurants to revitalize this old brand. Perhaps in a few years, "Senecio" will blossom everywhere in Beijing. The experience of "Qianpi" is worth learning from how the time-honored brand can create more glory.
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