I. Purpose of the event
Spring is a relatively easy season to get angry, and now it is a good season to eat wild vegetables, so many people like to eat wild vegetables to get angry. The wild vegetable resources in Northeast China are very rich, not only with a wide variety, but also with high yield. They grow in the natural environment and belong to green food with unique flavor and rich nutrition. With the improvement of people's living standards, the diet has been greatly improved, resulting in the "rich disease." Now people are beginning to realize that eating well means eating scientifically and reasonably, so the new trend of eating wild vegetables has quietly emerged. Changfu green restaurant potherb food festival advocates healthy and reasonable diet, eat clean rice and be a healthy person.
Second, the concept of activities
Wild vegetables such as tender buds, wild onions and bracken not only evoke memories of our happy childhood, but also the original ecological dishes are extremely provocative to taste buds. Let's break away from the city's format, break through the established mode of catering, and make the most popular special diet and healthy diet.
Third, the principle of activity.
Through the stage of the food festival, people are encouraged to eat wild vegetables, display special dishes, and let guests blend in, so as to truly achieve the effect of "people take food as the foundation and people take music as the festival" and create a festive atmosphere of the food festival.
IV. Purpose of the activity
Fully display the quality of dishes, introduce the health brought by wild vegetables in detail, and highlight the service tenet of "service first, customer is God".
The selling point of verb (verb's abbreviation) activity.
Because wild vegetables grow in the forests of Shan Ye, there is no chemical fertilizer pollution. It is rich in nutrition and unique in flavor. Wild vegetables are pure natural green foods, which are deeply loved by people from all walks of life because of their natural, harmless and nutritious characteristics.
Activity concept of intransitive verbs
Before the event, the restaurant used various publicity methods such as posters outside the store, newspaper advertisements, activity banners and website introductions. Publicize and widely spread the promotion activities of this food festival.
1. Advertise in the newspaper: "Return to nature, green and healthy" Changfu Ecological Wild Vegetable Food Festival.
2, can print food festival advertising color pages attached to the newspaper.
3. Place food festival billboards in the lobby.
Step 4 publicize slogans
(1) Wild vegetables in Mopan Mountain and fish in mountain spring are green and healthy to eat!
(2) What do you eat in 21century? Green potherb!
(3) Born in the inner room, no one knows her, and now she is a white tiger.
(4) Wild vegetables are healthy and nutritious.
(5) Natural green wild vegetables let you eat and make up!
5. Print campaign leaflets and distribute them to nearby residents.
6. Make 4 outdoor advertising banners.
7. The first, second and third prizes of the lucky draw design can include drinks, wild vegetables and 20 yuan dishes for free.
8. Make wild vegetable recipes and develop new wild vegetable practices. You can search online or create your own.
9. Buy a catty of good spring tea, and let the guests linger with details and taste.
Seven. Promotion form
Show all the raw materials of wild vegetables, so that a long table is filled with all kinds of green wild vegetables, which are in harmony with purple cabbage, red pepper, tomato, yellow pumpkin and yellow pepper, and arouse people's interest.
Price concessions, through holiday promotion, free drinks, preferential treatment for consumers, holding short-term lottery activities, etc. There are multiple surprises and unexpected gains.