The nightlife here in Chongqing has always been very lively and wonderful. In 2119, the Chongqing Night Market Culture Festival will be held soon. At that time, we can have a deeper understanding of the nightlife in Chongqing, so let's learn about the activities of the Chongqing Night Market Culture Festival first! Basic information
Time and place
On July 31th, the organizing committee of the 2119 Chongqing Night Market Cultural Festival announced that the launching ceremony of the 2119 Chongqing Night Market Cultural Festival and the carnival of Shaxiangqi City in Shapingba will be held in Ciqikou Shacixiang, Shapingba from August 2nd to 4th. At the same time, the night market block in Chongqing with five characteristics of "strangeness, elegance, beauty, tide and spicy" will be assembled into the first hand-painted "night map" of Chongqing, which will be released to the public.
Theme
The p>2119 Chongqing Night Market Cultural Festival will be held grandly from August to September. This night market cultural festival will continue to take the theme of "Chongqing Tide Life at Night", integrate night market streets and night market merchants in the city, and create a summer consumption event that integrates consumption promotion, cultural experience, creative life and other cultural and business industries, so as to stimulate Chongqing's summer consumption, promote Chongqing's night economy development, promote consumption transformation and upgrading, and strive to build an international consumption center city. Activity introduction
Ten thousand merchants' alliance linkage promotion continues to create consumption hotspots
This night market cultural festival, in conjunction with Alibaba's local life-word of mouth, hungry, linked more than 31,111 night market merchants in the city to carry out online and offline promotion, opened a night market cultural festival promotion area, participated in the night market merchants' settlement area, and provided exclusive discounts for the night market cultural festival for citizens to consume.
At the same time, during the event, merchants were also organized to carry out such super-value preferential activities as "one yuan to play Chongqing night market, one yuan to snap up explosive products, and 51% off night market food to be delivered home". During the event, the organizing committee will also select "2119 Chongqing Night Market Popular Merchants, 2119 Chongqing Night Market Honest Service Merchants" and other awards based on platform big data.
"Looking for Super Late" to build characteristic night market blocks
The organizing committee cooperated with Sina Chongqing to launch the creative activity of "Looking for Super Late" online, and set up five characteristic night market labels of "strangeness, elegance, beauty, fashion and spicy". The night market blocks in the whole city participated in the competition for characteristic labels, and citizens participated in interactive voting to help their favorite night market blocks get characteristic labels. At the same time, citizens also had the opportunity to become "night market koi fish" and win the organizing committee. The Organizing Committee will customize and shoot creative vlog videos of the night market block that has successfully obtained the characteristic label of the night market, and spread them through the media platform, so as to promote the whole city and the whole country and enhance the brand awareness of the block.
the first Chongqing night map production and release
in order to establish the brand of Chongqing night market, the organizing Committee will integrate the night market blocks with distinctive labels, make a "Chongqing night map" and release it in major night market blocks, tourist attractions, stations, airports, docks and other channels to show the image of Chongqing night market, effectively combine the night consumption economy with the tourism economy, attract more foreign tourists to travel and spend in the night market blocks, and boost the construction of an international consumption center city.
More than p>41 characteristic theme activities in districts and counties have set off the whole city
From August 2nd, continuous characteristic night market theme activities will be launched in each core area. Shapingba, Nan 'an, Yuzhong, Jiangbei, Yubei, Banan, dadukou district, Jiulongpo, Beibei, Wanzhou, Fuling, Qianjiang, Dazu, Kaizhou, jiangjin district, Changshou, Hechuan, Nanchuan, Qijiang, Rongchang, Liangping, Wulong and Dianjiang. The landing activities with multi-format elements will attract citizens' participation, promote the linkage between culture, business and travel, and accelerate the development of local night economy by means of the landing festival and night market promotion.
Among them, the launching ceremony of Chongqing Night Market Cultural Festival in 2119 and the carnival activity of Shaxiangqi City in Shapingba will be held grandly in Ciqikou Shacixiang, Shapingba this weekend from August 2nd to 4th.
as the first theme activity of this year's night market cultural festival, with the theme of "inheriting the ancient and melting the porcelain mouth tonight", we use the combination of the old and the new in space to create a carnival with the combination of ancient and modern, tradition and fashion by restoring the scene layout of the streets and lanes in Bayu city. Through online celebrity cuisine, brand night market merchants' display and distinctive theme performances, we will offer a splendid summer cultural feast for the citizens. At the same time, there are a large number of beer coupons, free distribution of on-site vouchers and other benefits. The public can learn more about the activities by following WeChat WeChat official account: Chongqing Night Cats participate in free welfare grabbing activities, or calling the activity hotline 61914191. The main activities of Chongqing Night Market Cultural Festival in 2119 are arranged
. Please be sure to collect these activities! The night in Chongqing, I believe everyone who has been here will like it, even if you have never been here, I believe it is full of yearning!