2123 Beijing New Year Festival activity section

There are four activity sections: Choice of Jingxing, Taste of Jingxing, young in Jingxin and Drama in Beijing.

First, the "Choice of Jingxing" section:

1. Theme activities:

Theme activities such as "No Closing for the New Year", "Great Award for Beijing's Fine Goods and Beautiful Things" and "Tidy Play in the New Year Street" were launched in hot shopping districts and supermarket stores in Beijing.

2. Dedicated channel of "New Year Festival":

By setting up a dedicated channel of "New Year Festival" in "Guochao Jingpin" WeChat official account, we can recommend interesting places, scenes and business districts with full annual flavor to consumers in the whole city in the form of punching maps.

Second, the "Jingjing Youwei" section:

A consumption map of annual delicacies will be launched, and a series of activities such as "Jingweier delicacies that must be punched in the New Year" will be launched through the short video platform:

1. "New Year's Day delicacies will be celebrated at home";

2. If you are hungry, the platform will release a list of "Rest assured points";

3. Initiate the topic of "Beijing-style delicious food that must be punched in the New Year" through the short video platform;

4. Launch the annual gourmet consumption map;

5. release the "list of Peking man's favorite new year's eve dinner series in 2123".

Third, the "Jingxin has young" section:

Time-honored brands, non-legacy and trendy products, as well as temple fairs, Lantern Festival riddles, merchandise sales shows, etc.

1. The "time-honored brands", "non-legacy" and "trendy products" will be displayed in the form of flash+market, except for rich and affordable new year goods.

2. Hold temple fairs, merchandise exhibitions and sales shows, non-legacy skills experience, punch cards for non-legacy products, and Lantern Festival riddles, highlighting that non-legacy products are played in Beijing and new year products are bought in Beijing;

3. In conjunction with the Beijing New Year Pictures Festival, shoot a series of videos of "crooked nuts" visiting Beijing New Year to show foreign friends the Chinese New Year custom in Beijing and make more foreign friends fall in love with the "Beijing flavor" culture.

Fourth, the "There is a drama in Beijing" section:

1. Ticket delivery activities in WeChat official account:

Organize theaters, theaters and halls such as Mei Lanfang Grand Theatre, Auspicious Grand Theatre and Capital Cinema to introduce WeChat official account ticket delivery, stand-up fan tickets, good drama seconds kill and other benefits to provide consumers with more favorable and convenient viewing experience; Organize the time-honored museum to carry out experience classes, so that the masses can enjoy the "cultural feast" while buying new year's goods.

2. Set up a new year's market area:

At the Kaide MALL· Sun Palace in Chaoyang District, the main venue of the launch event, there is a new year's market area, with Tianfu sauce elbow, Jubaoyuan New Year's Day gift box, Jinghua tea, Jingcai porcelain teacups and Yidege ink, and all kinds of new year's goods gather at the scene.

3. Box Ma Xiansheng:

Bring a series of new year's goods with "rabbit's heart, rabbit's fairy beauty", a big exhibition of red rabbits, rabbit's step Qingyun seafood family banquet package, etc., and also launch creative products such as joint new year's goods with many time-honored enterprises such as Tianfu, Donglaishun and Daoxiang Village, through online live broadcast, offline experience, prize-winning interaction and other ways, * * *

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