A savage entrepreneurial madman

The picture shows a savage entrepreneurial madman in Qiao Ying

. After so many years, he is still there

Wen/our reporter Liu Hengtao

founded in 1995? Red sorghum? Challenge McDonald's and become famous for a while;

In 2112, he was convicted of illegally absorbing public deposits for four years, and was released on parole in April 2113;

in 2114, the preparation of Zhengzhou and Beijing red sorghum fast food chain stores failed;

In 2115, Qiao Shi Huimian Noodles, a Chinese fast food with red sorghum, appeared in Zhengzhou. Soon after, three franchisees in Zhengzhou closed down, and red sorghum was taken to court by franchisees.

In 2117, it entered the online fast food market and launched Kangku Fast Food, and withdrew in June of the same year.

This is Qiao Ying's resume. When the 47-year-old middle-aged man sat in front of a reporter, the vicissitudes of time did not erase his ambition. In February, he still wore a trousers shirt and talked about the chain business model and what he admired? 2.5 industrial theory? Talking endlessly, the reporter's questions are often drowned in his large number of theoretical concepts. On several occasions, this entrepreneur who is also a lecturer at Times Guanghua seems to be standing on the podium again, and here are the students attending the class.

It is reported that red sorghum, which came back in 2118, received an investment of RMB 36 million from Beijing Xinhua Investment Company. This time, in addition to continuing to build a red sorghum fast food chain, he will also publish a book about health. He also dreams of going public, swimming in the Antarctic and challenging the Guinness Book of Records.

　? I have not failed. I am more rational now. I am a rational passion. ? He emphasized many times in his conversation.

Career Qiao Ying

The newly-opened Red Sorghum First Store in Qiao Ying is located in Nongye Road, Zhengzhou City. There are orange tables and chairs, and the words about health preservation are written on the walls of the room, which makes the whole restaurant look both traditional and modern, with uniform waiters and some modern fast food restaurants. What's different is that, in addition to the former signature Huimian Noodles, the newly-opened red sorghum has also added rice, soup and cold dishes, and even skewers and various traditional snacks. At 11: 31 noon, before seeing Qiao Ying, the reporter specially ordered a bowl of Huimian Noodles, and experienced this fast food brand that was popular in China more than ten years ago and is now back from the dead. Three minutes later, the counter girl brought out a bowl of hot Huimian Noodles.

　? In fact, if you can take it away within one minute during the rush hour. The more guests there are, the faster the meal will be served. We spend 61 seconds in peak hours and 91 seconds in low peaks. ? Qiao Ying told reporters.

red sorghum kitchen? No chef, no open flame? After the noodles sent by the factory are cooked in the kitchen electric cooker, add soup and vegetables and a bowl of noodles is ready. Qiao Ying said that these products were developed by themselves and then industrialized and standardized by the factory. At present, all the raw materials of red sorghum are provided by outside factories. ? Give soup to a factory, noodles to a factory, and vegetables to a factory. According to our requirements, the logistics will be delivered to the restaurant and assembled here. Our store is just an assembly workshop. ?

Since the trial operation in September this year, the daily turnover of a store has averaged over RMB 1,111, which is still far from the 21,111-31,111 in 1994. But Qiao Ying said that he didn't want to sell too much during the trial operation. Nowadays, there are many competitors, and consumers can choose a lot of catering methods. We can't compare with that year, and opening a shop will cost 21 thousand to 31 thousand. Besides, if it is too big at this time, it will be bad for us, because we have many problems to solve, so we are running in a low-key and immature. ?

although? There are many problems to be solved? The second store of Red Sorghum has also been prepared, and it is expected to open on February 9th. By the end of 2118, Qiao Ying will open 8 to 9 stores. ? It's great that every store can reach more than 15 thousand. In the past, a store was 21 thousand to 31 thousand, but after opening ten stores, two or three were lost, and that was the end. ?

Qiao Ying thinks that a fast food chain company must establish its own industrial chain. ? This industrial chain starts from the primary industry agriculture, first of all, the agricultural base should be selected, and the secondary industry is food processing, which cooperates with factories. Then we go to the store, which is the tertiary industry. ?

He introduced that at present, red sorghum has not only built its own raw material base, but also established cooperative relations with food enterprises such as Shuanghui and Missing. The distribution logistics chain has been solved, the whole logistics problem, the capital problem, the management industrialization problem and so on. It's basically not a problem? . Now red sorghum has entered the preparatory stage of marching into Beijing. Wangfujing is a must and the first choice? His plans for next year focus on Shandong and Beijing.

　? How big is the fast food market? I think that in the future, new developers in China may gradually cancel the kitchen when building houses. With the development of fast food, the cost will be reduced to be more economical than cooking at home. People will be liberated from three meals a day. Spend more time for entertainment, reading, learning and innovation. ?

Lecturer Qiao Ying

In 2112, Qiao Ying was found guilty of illegal fund-raising for blindly expanding the capital chain. After he was released from prison, he wrote? My top ten reflections? , made a detailed analysis and reflection on his own failure. In 2115, he signed a contract with Beijing Times Guanghua Education Development Co., Ltd. with a net worth of 11 million yuan to become a lecturer of Times Guanghua. Time Guanghua began to package him from Qiao Ying's top ten reflections in prison, and Qiao Ying told the dead hole of enterprise management with his own words. Until now, he still gives lectures in Beijing from time to time.

Perhaps it is the experience of being a lecturer. Qiao Ying has a rich theoretical foundation, and his view of problems often sounds very advanced. He always habitually divides each question into several points for analysis, which makes it clear. But correspondingly, journalists' questions are often submerged in a large number of conceptual theories. He defined the production of red sorghum in Huimian Noodles as? Moderate industrialization? 、? 2.5 industry? 、? Critical production mode? , are very fresh words.

he summed up that there are three modes of human production, the first is manual production, the second is industrial production, and the third is post-industrial era, and the production mode of red sorghum is just between the second and third, that is, 2.5 industry, that is? Critical production mode? . ? For example, Ford in the United States completely replaces people with machines, and people are basically parts in front of machines; Toyota, on the other hand, is a combination of manual and industrial methods. Our red sorghum is the Toyota model, and our assembly process is not mechanical. Assembly is creative with manual participation, which is called moderate industrialization. ?

When Red Sorghum expanded in 1996, there was a desire for capital to intervene, but the investment aborted because Qiao Ying insisted on holding its own shares. Now Qiao Ying is no longer obsessed with holding. He told reporters that he only has 25% of the shares now, or with the team? * * * Share with? Yes.

　? First of all, I think the biggest problem of entrepreneurs is narrow-mindedness. In fact, there should be such a mentality. I would rather raise the enterprise as a pig than as a child. When I am older, I will sell the controlling stake. Second, if you sell your controlling stake, you won't be the master; Third, your dream must be able to maximize the value in several aspects, which is correct. No matter the size of the shares, you will support you as long as you really maximize the value for everyone. Don't be afraid of who has the largest share and who has the smallest share. This is not a political struggle or a power struggle. ?

Since 2114, Qiao Ying has come back three or four times, and every time he was defeated, he even had a dispute with his partner and went to court. But in his mind, he is coming back for the second time, and those experiences in the middle are all done by his friends, with him? It doesn't matter .

　? As an entrepreneur, the most important thing is to choose a partner. Small cooperation leads to small success, big cooperation leads to great success, and no cooperation leads to failure. However, the choice of partners is risky. I must tell you that my first failure was in a sense because of the wrong choice of partners, and what kind of cooperation was better. I can only say three things based on my experience? The first partner must appreciate each other? The second point must be the consistency of values? Third, you should complement each other.

Obsessed Qiao Ying

Qiao Ying's red business card is obviously printed with the yellow Big Dipper, and he told reporters that this represents his attitude of never giving up on fast food. ? I never give up red sorghum. As long as I don't give up, there will be no failure. ?

In his quiet years, King Yonghe has already set up 138 stores in China, and the number of Ajisen Lamian Noodles has reached more than 311. Just a month ago, the opening ceremony of McDonald's 111th store in China was held in Dongguan.

Qiao Ying knew this way from the beginning when he entered the fast food industry? It's not easy? Crocker, the founder of McDonald's, is his spiritual idol. He started his business at the age of 55. By the time he was 61, how difficult was it? His foreign debts were heavy and his funds were tight. One year it happened to be Christmas, and he was in urgent need of $2.7 million. He was afraid to go home because his wife and children were waiting for him to ask for money for the holiday. Then his wife divorced him. ?

Qiao Ying divorced his wife a few years ago. If you don't understand, you will leave. Nothing will change me, and support or not will not affect me. Parents don't understand either. They can't figure it out. If I am persistent in my career, I am basically a paranoid. ?

Qiao Ying is still single now. I didn't form a family because there is no way to be responsible for the family at this time. The cause of red sorghum is more difficult than the general mature industry, and there are more uncontrollable factors and accidental factors. So that's what I need? Quietly do a good job first. ?

For more than ten years, no matter how busy Qiao Ying is every day, he will insist on doing several things. The first is meditation, and the other is practicing Tai Chi. ? Meditate even for ten minutes. . He thinks Tai Chi and meditation are the most healthy exercise methods. Better than anything? . That evening, in the teahouse, Qiao Ying gave a live performance to reporters? Cross legs? .

This is an ordinary gathering of friends. There is also a subordinate of Qiao Ying more than ten years ago who is now the chief operating officer of an automobile supermarket, and another investor of a coal company. They all call Qiao Ying? Brother Joe? . There is also a lady who is the marketing manager of red sorghum. The old men were consulting Qiao Ying about the feasibility of a project, and he came up with one? Education supermarket? The concept of vocational education, preschool education and other education and training in the city together, and excited about this concept.

during the dinner, Qiao Ying talked about wearing single clothes and pants? Challenge? Russia's experience, in the winter of 1998, he went to St. Petersburg. At that time, the temperature was MINUS 21 or 31 degrees. As soon as he got out of the airport gate, he felt his ears were gone. I said I couldn't stand it, and I wanted to buy a windbreaker. As a result, I just got to the door of the store and felt comfortable. A lot of people hug me and take photos with me. I just want them to know how powerful China people are. ?

His last wish is to challenge Guinness before the red sorghum goes on the market in the future. Let TV broadcast all my movements to the South Pole, just wear shirts and pants, and I will take the erhu to the South Pole for a while? What a beautiful jasmine? After that, take off your clothes, wear a swimsuit and jump into the South Pole for a swim. What roadshow do you need when this TV is broadcast? Say this is what you eat with red sorghum, and red sorghum is healthy food. This plan will definitely make the stock soar. ?

　? I find that what really brings you health is nothing but thinking. What you think is more important than what you eat, and your mentality determines your health. ? He is going to publish a book called? Health is so simple? The book, he thinks this book is also published? Will it be a sensation? .

It was an ordinary night in Zhengzhou. In the teahouse, Qiao Ying and Kan Kan talked. Besides commenting on the world economic situation, they also talked about his health rules. During this period, he received a phone call, and the person in charge of Zhengzhou Evening News told him that he had entered the newspaper? The man of the 31 th anniversary of reform and opening up? List of candidates, on the phone, Qiao Ying also inquired about the rest of the candidates.

　? At that time, I made a decision that I was going to start a business. If I can't bear the cold today, then don't rush into anything. I caught a cold half an hour after I went out, and I had a fever for 7 days. After I got well, I went out again, caught a cold, and went out again. Since then, nothing has come. I later found that everyone can do it, and everyone can wear so little and not be afraid of the cold. ? Qiao Ying told everyone about his? Low temperature health rule? . At his instigation, several friends also took off their coats.

On October 1, 1994, Qiao Ying, then 32 years old, made a decision to start a business in Beijing Xindadu Hotel. He took to the streets in the cold wind of minus 11 degrees and never wore another dress again. ;