The live broadcast in Li Jiaqi showed that the product had quality problems, including the failure of the air fryer. A consumer bought a Yamamoto air fryer in his live broadcast room. After returning home, it broke down several times according to the formal process, and this failure is irreversible. Let's focus on the problem. The live broadcast of online celebrities has promoted consumers' impulsive consumption. However, behind this, whether online celebrities can check the quality of products is the most critical issue. For Li Jiaqi, how to maintain the reputation of the live broadcast room is the biggest difficulty at present.

First, the live broadcast mode can be said that the Internet has created a new era, and all walks of life have realized the mode that everything can be connected. Thanks to the progress of science and technology and the continuous improvement of logistics, live delivery began to gradually start 20 17? Is it hot? Come on, it reached a peak in 20 19. Li Jiaqi and Viya caught up with this upsurge, stood on the cusp of capital, and opened their own new sales model through this cusp. Consumers enjoy the product explanations brought by the anchor in the live broadcast room, and all kinds of preferential strength, and take the link under impulse, and the merchant delivers the goods. The whole process runs through one-stop service. This is a new model derived from the current Internet shopping.

Second, is the product quality frequent? No pass? From the consumer feedback data of Consumer Report, we can intuitively see that many products purchased by consumers in Li Jiaqi live broadcast room often have various failures. In product evaluation, there are also many negative comments about after-sales service, which will inevitably consume the reputation of Li Jiaqi Live Studio. ? Li Jiaqi? These three words are now the golden signboard in the live broadcast room. As a good recommender, many consumers buy it because of his fame. Is this what we call consumer psychology? Star effect? Consumers often buy goods driven by celebrity effect, but once they find that the quality of the goods they buy is not up to standard, they will lose trust and even be implicated in the negative comments of this celebrity.

Third, will it roll over? With the continuous quality problems of the products carried in the live broadcast room in Li Jiaqi, Li Jiaqi's reputation is on the decline, and the influence of media attention is also great. Today, regulatory policies are gradually followed up. I believe that in the future, the supervision of the live broadcast room will be continuously strengthened, and the false propaganda and product quality problems in the live broadcast field will be well managed. Back to Li Jiaqi personally, I think that if this mode of live broadcast with goods is to develop for a long time, it needs to improve the management of upstream and downstream supply chains, and it is difficult to support it only by relying on personal fame consumption.